Food, July 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
6 668 024 31
45 543 14
25 565 16
3 627 1
31 673 2
115 267 32
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
22.88% Percentage of users’ questions answered by brand Response Rate
1 859 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
52.6% Percentage of users’ questions answered by brand Response Rate
3 550 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
20.56% Percentage of users’ questions answered by brand Response Rate
898 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
29% Percentage of users’ questions answered by brand Response Rate
9 710 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
43.13% Percentage of users’ questions answered by brand Response Rate
1 367 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Kibon Average Response Time: 230 min. Response Rate: 92% AMIQ: 20
Best Response Best brand according to the quality of reaction to users’ orders and questions
Магнат Average Response Time: 1 130 min. Response Rate: 76% AMIQ: 9
Best Response Best brand according to the quality of reaction to users’ orders and questions
Aptaclub Average Response Time: 213 min. Response Rate: 80% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
Барни в поисках скуки Average Response Time: 284 min. Response Rate: 70% AMIQ: 43
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.2 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
4.16 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
3.32 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.4 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.29 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.74 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.58 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.15 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.43 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.33 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Betty Crocker + 461 193
Cadbury Dairy Milk + 217 743
Tic Tac + 171 047
Nutella + 146 960
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.07
Oreo 42 410 793
0
Nutella 31 535 398
0
KitKat 25 690 478
0
Pringles 24 995 202
0
Skittles 23 950 064
2.27
0.01
Ferrero Rocher 20 403 635
0
Doritos 16 139 042
0
Tic Tac 15 416 413
0
Trident 14 389 116
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Nutella + 85 028
OREO + 76 754
Lay's + 38 922
M&M'S + 25 192
Nutella + 24 300
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.7
OREO 1 853 216
3.96
Nutella 859 558
3.1
Nutella 264 904
0
Lay's 263 351
2.93
M&M'S 190 926
2.3
Pringles 163 274
1.07
3.86
4.62
M&M's España 76 703
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
SNICKERS® + 3 761
KITKAT + 3 680
Skittles + 1 966
Pringles + 1 827
HARIBO UK + 1 031
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
Pringles 372 357
0.27
Skittles 359 597
0.04
KITKAT 334 318
0.14
SNICKERS® 274 716
0
Plum Organics 179 751
0.05
Nutella 177 596
0.14
0
Tasty Brand 45 153
0.13
0.06
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.42
mmschocolate 74 053
0.02
TheFazerGroup 37 563
0
KIT KAT 28 413
0.21
Kinder Russia 26 166
26.65
0.03
Gerber 16 788
0
SnickersBrand 15 518
0
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Cacau Show 20.07.2016
Likes: 262 868
Comments: 5 847
Reposts: 11 342
Total Interactions: 280 057
Post Engagement Rate: 3.27

Aumente o volume e acompanhe essa história do Olivier Anquier. É de arrancar suspiros!

Oreo 23.07.2016
Likes: 237 829
Comments: 216
Reposts: 156
Total Interactions: 238 201
Post Engagement Rate: 0.56

Sekarang kamu boleh dewasa, tapi tetap buka pikiranmu untuk terus berimajinasi apapun yang kamu mau seperti anak-anak. Selamat hari Anak Nasional!

Lay's India 02.07.2016
Likes: 207 156
Comments: 620
Reposts: 250
Total Interactions: 208 026
Post Engagement Rate: 5.76

The Party don’t stop coz, there are more chips in the house! Tell us what will you celebrate with more Lay’s and stand a chance to win exclusive Lay's merchandise!! #MoreLaysMoreParty #MoreLaysMoreLove Find us on Twitter: https://twitter.com/Lays_India T&C: http://bit.ly/299vGMQ

Lacta Oficial 26.07.2016
Likes: 191 179
Comments: 666
Reposts: 1 094
Total Interactions: 192 939
Post Engagement Rate: 2.43

Na Promoção Lacta Alegria para Todos os Gostos, você ganha R$ 60 mil reais para dividir com 5 amigos. Com esse prêmio, vocês podem ir para um deserto distante e dividir um camelo para conhecer as pirâmides. Veja como participar: http://alegria.lacta.com.br

Cacau Show 18.07.2016
Likes: 189 101
Comments: 1 679
Reposts: 1 453
Total Interactions: 192 233
Post Engagement Rate: 2.25

Mais uma semana começou, mas essa já começou bem: com tablete de chocolate ao leite com recheio de pão de mel. E pra melhorar, você leva 2 por R$ 11,90. 😉

OREO 18.07.2016
Likes: 51 546
Comments: 1 773
Reposts: 0
Total Interactions: 53 319
Post Engagement Rate: 2.93

New Choco Chip Flavored Oreo Cookies. All the comfort of home, no oven necessary.

Nutella 06.07.2016
Likes: 42 083
Comments: 277
Reposts: 0
Total Interactions: 42 360
Post Engagement Rate: 5.37

Meet breakfast’s fantastic new #couple – focaccia toast and Nutella®.

Nutella 08.07.2016
Likes: 41 162
Comments: 331
Reposts: 0
Total Interactions: 41 493
Post Engagement Rate: 5.23

Keep raisin’ the bar on #breakfast.

Nutella 11.07.2016
Likes: 38 082
Comments: 288
Reposts: 0
Total Interactions: 38 370
Post Engagement Rate: 4.78

If #breakfast had a birthday, this panCAKE with Nutella® would be its celebratory slice.

OREO 11.07.2016
Likes: 37 683
Comments: 172
Reposts: 0
Total Interactions: 37 855
Post Engagement Rate: 2.1

Feel the feeling of home with Choco Chip Flavored Oreo Cookies, the latest release from the #WonderVault

HARIBO UK 27.07.2016
Likes: 5 362
Comments: 0
Reposts: 4 614
Total Interactions: 9 976
Post Engagement Rate: 39.24

So pleased to be playing the supporting role on the set of #dunkirkfilm @Harry_Styles 🎬 https://t.co/0WRNtFWGkA

Skittles 20.07.2016
Likes: 4 064
Comments: 8
Reposts: 768
Total Interactions: 4 840
Post Engagement Rate: 1.35

😀 😯 When you eat Skittles Sweets and Sours at the same time, your face won't know what to do. https://t.co/vihGHrDW4e

Helados Nestlé 13.07.2016
Likes: 1 218
Comments: 2
Reposts: 1 176
Total Interactions: 2 396
Post Engagement Rate: 9.64

Nestlé ha decidido que JPelirrojo deje de ser imagen de la campaña de Maxibon por manifestar su alegría por la muerte de un ser humano.

HARIBO UK 08.07.2016
Likes: 1 131
Comments: 0
Reposts: 1 101
Total Interactions: 2 232
Post Engagement Rate: 8.95

Celebrate good times with HARIBO Starmix Frenzy Carnival – available for a limited time only. https://t.co/GBRvUz39su

HARIBO UK 18.07.2016
Likes: 1 502
Comments: 36
Reposts: 497
Total Interactions: 2 035
Post Engagement Rate: 8.08

Cool down the HARIBO way! 😎☀️ https://t.co/UA88g8vOd6

StrideChewingGum 25.07.2016
Likes: 3 277
Comments: 695
Reposts: 0
Total Interactions: 3 972
Post Engagement Rate: 41.95

Momma's home with some of her momma lemony goodness for baby berry. And baby berry wants to share it with Stride. And Stride wants you to chew on it. So we (and by we, I mean me, Larry the marketing intern) urge you to buy NEW LEMONBERRY STRIDE gum. And then just keep on watching this commercial over and over, again and again until your mom decides you can't live in her basement anymore.

StrideChewingGum 25.07.2016
Likes: 2 964
Comments: 427
Reposts: 0
Total Interactions: 3 391
Post Engagement Rate: 35.81

Hello and welcome to the regional semi-finals of the first annual ‘Mr. Gumuverse Crunch Championships’. Who will win? Only time will tell. And to pass that time, why not chew some NEW PEPPERMINT STRIDE? The gum that thinks enough is never enough, and the rules are; there are no rules. Except on Tuesdays, when the rules are the old rules, which are very relaxed. MAD INTENSE, but relaxed.

mmschocolate 25.07.2016
Likes: 209
Comments: 86
Reposts: 0
Total Interactions: 295
Post Engagement Rate: 0.42

Tony Hale tries to tell Yellow which flavor won the M&M'S Flavor Vote, but he won't listen. Coffee Nut will now be joining the original M&M'S Peanut flavor at stores nationwide. Thanks for voting America! Learn more on M&M'S social pages: Facebook: facebook.com/mms Twitter: twitter.com/mmschocolate Instagram: instagram.com/mmschocolate

StrideChewingGum 26.07.2016
Likes: 158
Comments: 48
Reposts: 0
Total Interactions: 206
Post Engagement Rate: 1.88

Captured on camera for the first time since you clicked on this video, it's the NEW SPEARMINT STRIDE teenage hero club. They've come together for one reason and one reason only. And by the time you've read this description, you will have witnessed that reason. Magical, isn't it? Makes you cry, doesn't it? Well wipe away those tears and buy some STRIDE gum before everybody else sees this magic, eye wetting video and we sell out.

Anchor 18.07.2016
Likes: 73
Comments: 12
Reposts: 0
Total Interactions: 85
Post Engagement Rate: 15.04

That moment when your go-to bribe fails and you end up stuck in the ball pit… that’s #TheGoodStuff For more ways to survive the summer check out The Good Stuff Hub here: https://www.anchorgoodstuff.co.uk/

KIT KAT 06.07.2016
Likes: 166
Comments: 4
Reposts: 5
Total Interactions: 175
Post Engagement Rate: 0.01

The ultimate tool for <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 19.07.2016
Likes: 165
Comments: 3
Reposts: 1
Total Interactions: 169
Post Engagement Rate: 0.01

Have a chunky when you need a lift. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 12.07.2016
Likes: 153
Comments: 5
Reposts: 5
Total Interactions: 163
Post Engagement Rate: 0.01

Is there a bit of surfer in you? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 26.07.2016
Likes: 153
Comments: 6
Reposts: 2
Total Interactions: 161
Post Engagement Rate: 0.01

Stop! Break time. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 04.07.2016
Likes: 141
Comments: 1
Reposts: 8
Total Interactions: 150
Post Engagement Rate: 0

Happy 4th July! Enjoy the break USA! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%234thJuly">#4thJuly</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23IndependenceDay">#IndependenceDay</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

Cheetos 05.07.2016
Likes: 6 184
Comments: 18
Reposts: 111
Total Interactions: 6 313
Post Engagement Rate: 2.15

Как заставить человека улыбнуться? Урок первый.

Kinder 25.07.2016
Likes: 5 027
Comments: 8
Reposts: 845
Total Interactions: 5 880
Post Engagement Rate: 1.18

Хотите удивить своего ребенка? Тогда устройте простой и удивительный эксперимент: дайте ребенку белые ромашки, баночки с водой и пищевые красители. Помогите развести красители и поставьте каждый цветок в отдельную емкость. Цветная вода будет подниматься по стебельку и постепенно окрасит лепестки — так цветы пьют воду. Остается только с интересом наблюдать за чудесным превращением. А когда ребенок принесет вам свой разноцветный букет, не забудьте угостить его Kinder Pingui прямо из холодильника! #KinderPingui

Чудо детки: Школа классных мам 20.07.2016
Likes: 3 998
Comments: 4
Reposts: 1 846
Total Interactions: 5 848
Post Engagement Rate: 22.46

Театр теней 👻 Вы знаете, что театр теней — не только творческое занятие? Он замечательно развивает мелкую моторику рук🙌, укрепляет мышцы кистей и пальцев и способствует налаживанию эмоционального контакта с окружающими. Вот несколько отличных картинок с персонажами разной сложности. Остается придумать сюжет, включить лампу и начать спектакль.🎬

Cheetos 26.07.2016
Likes: 5 465
Comments: 11
Reposts: 66
Total Interactions: 5 542
Post Engagement Rate: 1.9

Тебе знакомо?

Cheetos 12.07.2016
Likes: 4 612
Comments: 20
Reposts: 75
Total Interactions: 4 707
Post Engagement Rate: 1.61

Съел полную банку Cheetos? Сделай так, как будто ничего не было. Будь как Честер!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.