Food, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
6 677 804 31
48 734 15
25 746 20
3 943 2
31 918 1
114 759 30
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
15.04% Percentage of users’ questions answered by brand Response Rate
1 519 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
55.32% Percentage of users’ questions answered by brand Response Rate
1 408 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
22.17% Percentage of users’ questions answered by brand Response Rate
829 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12% Percentage of users’ questions answered by brand Response Rate
517 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
40.9% Percentage of users’ questions answered by brand Response Rate
1 080 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Рецепты с овощами Average Response Time: 1 355 min. Response Rate: 89% AMIQ: 7
Best Response Best brand according to the quality of reaction to users’ orders and questions
Cow & Gate UK Average Response Time: 60 min. Response Rate: 75% AMIQ: 8
Best Response Best brand according to the quality of reaction to users’ orders and questions
OREO Average Response Time: 1 607 min. Response Rate: 83% AMIQ: 16
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.21 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.66 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
3.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.23 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.86 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.67 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.09 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.46 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.37 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Betty Crocker + 354 045
Tic Tac + 123 406
Tajín + 65 271
Baskin-Robbins + 50 745
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Oreo 42 445 790
0
Nutella 31 549 313
0
KitKat 25 701 074
0
Pringles 24 947 117
0
Skittles 23 911 072
2.12
0.01
Ferrero Rocher 20 387 904
0
Doritos 16 158 037
0
Tic Tac 15 545 948
0
Trident 14 412 479
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Nutella + 79 033
OREO + 66 549
Lay's + 32 710
Pringles + 28 094
M&M'S + 23 725
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
2.06
OREO 1 924 193
2.76
Nutella 943 483
1.08
Lay's 297 382
3.1
Nutella 286 725
1.65
M&M'S 216 412
1.94
Pringles 192 299
0.77
3.81
3.67
M&M's España 86 012
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
SNICKERS® + 2 876
KITKAT + 2 433
Nutella + 1 455
M&M´s España + 1 192
Skittles + 1 041
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Pringles 373 414
0.11
Skittles 360 711
0.03
KITKAT 336 847
0.18
SNICKERS® 277 706
0
Plum Organics 179 655
0.06
Nutella 179 058
0.04
0
Tasty Brand 45 104
0.11
0.07
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.3
mmschocolate 97 717
0.01
TheFazerGroup 37 862
0
KIT KAT 28 281
0
Kinder Russia 26 057
0.12
0.07
Gerber 17 506
0
SnickersBrand 15 675
0
47.02
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Engaging Content Brand Pages with the highest
Post Engagement Rate
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Cacau Show 29.08.2016
Likes: 417 151
Comments: 8 026
Reposts: 5 718
Total Interactions: 430 895
Post Engagement Rate: 4.97

O Festival de Trufas de cinema ainda está em cartaz! Nas compras acima de R$ 15,00, você ganha 1 ingresso para levar quem quiser para assistir um desses 3 filmes: Tô Ryca, Um Namorado Para Minha Mulher ou NERVE – Um Jogo Sem Regras. Clique aqui e acesse o regulamento: http://bit.ly/2aXlKpD. Promoção válida até 11/09/2016 ou enquanto durarem os estoques.

Cacau Show 08.08.2016
Likes: 270 758
Comments: 1 518
Reposts: 2 577
Total Interactions: 274 853
Post Engagement Rate: 3.18

Se o seu pai adora chocolate e sabores mais intensos, na Cacau Show você encontra o presente ideal pra ele: Bendito Cacao! Tem drageados de café cobertos com chocolate meio amargo, trufas artesanais nos sabores tradicional e laranja e também tabletes de chocolates do Brasil e da África. É uma ótima opção de presente, hein?! #DiaDosPais

Cacau Show 04.08.2016
Likes: 207 050
Comments: 477
Reposts: 1 461
Total Interactions: 208 988
Post Engagement Rate: 2.42

Pai que é show, merece um presente à altura! E a Cacau Show tem algumas dicas para o seu presente: Cacau Bar com recheio da Karavelle ou todo sabor do Bendito Cacao ou a Caixa Pai Você É Show. Na dúvida do que ele vai gostar, leve todos porque seu pai merece! <3

Bis 02.08.2016
Likes: 166 361
Comments: 2 643
Reposts: 749
Total Interactions: 169 753
Post Engagement Rate: 2.75

A batalha mais gostosa de todas começou, decida qual é o Bis Xtra mais indivisível de todos. Comente abaixo e ajude a tirar essa dúvida da cabeça da população mundial. #BisXtraAzul VS #BisXtraBranco

Bis 10.08.2016
Likes: 152 823
Comments: 1 076
Reposts: 301
Total Interactions: 154 200
Post Engagement Rate: 2.49

A pergunta que não quer calar: qual desse dois BisXtras é o mais irresistível? Comente e decida o futuro da humanidade. #BisXtraAzul OU #BisXtraBranco?

Nutella 30.08.2016
Likes: 40 410
Comments: 343
Reposts: 0
Total Interactions: 40 753
Post Engagement Rate: 4.33

Get the kids smiling before school by serving up a breakfast that’s all about Nutella®. Great idea, @jacobs_food_diaries! #backtoschool

OREO 26.08.2016
Likes: 39 128
Comments: 299
Reposts: 0
Total Interactions: 39 427
Post Engagement Rate: 2.06

A bright new twist on a delicate cookie. Introducing Lemon-flavored #OreoThins.

Nutella 17.08.2016
Likes: 36 688
Comments: 148
Reposts: 0
Total Interactions: 36 836
Post Engagement Rate: 4.07

The cherry on top of this creation by @southernsouffle? Maybe the fact that it’s spread with Nutella®. #backtoschool

Nutella 01.08.2016
Likes: 35 364
Comments: 304
Reposts: 0
Total Interactions: 35 668
Post Engagement Rate: 4.13

This isn’t French toast featuring Nutella®, it’s #Nutella featuring French toast.

Nutella 10.08.2016
Likes: 33 042
Comments: 213
Reposts: 0
Total Interactions: 33 255
Post Engagement Rate: 3.75

Creativity is contagious! Use it to add some character to your kid’s breakfast. @shutterbean chose a cat but when it comes to Nutella®, the possibilities are endless. #backtoschool

SNICKERS® 08.08.2016
Likes: 2 824
Comments: 2
Reposts: 464
Total Interactions: 3 290
Post Engagement Rate: 1.19

Sleepy + Loopy = Sloopy https://t.co/jyd5oqZ6vD

SNICKERS® 15.08.2016
Likes: 2 472
Comments: 2
Reposts: 364
Total Interactions: 2 838
Post Engagement Rate: 1.03

When crisped rice, peanuts, caramel and chocolate collide there’s an explosion of #satisfaction. https://t.co/QURN1XXe5V

Pringles 18.08.2016
Likes: 1 081
Comments: 0
Reposts: 1 723
Total Interactions: 2 804
Post Engagement Rate: 12.24

Our number one gal... https://t.co/Y86cHOsAaF

Skittles 05.08.2016
Likes: 1 753
Comments: 2
Reposts: 202
Total Interactions: 1 957
Post Engagement Rate: 0.54

Please let this be the year they make Skittles Eating an event! https://t.co/PKJw8FYhRn

Toblerone 02.08.2016
Likes: 453
Comments: 2
Reposts: 1 197
Total Interactions: 1 652
Post Engagement Rate: 5.29

Nice and easy now, RT and follow and a delicious 400g White Toblerone may find it’s way to your door. https://t.co/uneqpk7rjQ

TUC Cracker official 10.08.2016
Likes: 3 721
Comments: 254
Reposts: 0
Total Interactions: 3 975
Post Engagement Rate: 93.33

Не знаешь, что приготовить ко встрече с друзьями? Попробуй эти простые рецепты закусок для вечеринки с крекером TUC, ведь он не только отлично подходит для быстрого перекуса, но также идеален для лёгких закусок. ✔ Смотри все рецепты #tucsnacks на нашем канале: https://goo.gl/zwdCbm ✔ Подписывайся на канал: https://www.youtube.com/c/tucofficial?sub_confirmation=1 (งツ)ว Ищи дополнительный контент и делись им в твоих любимых соц.сетях: ✔ ВКонтакте: https://vk.com/tuc.snack ✔ Facebook: http://facebook.com/tucsnacks ✔ Instagram: https://www.instagram.com/tucsnacks/ ✔ Pinterest: https://pinterest.com/tucsnacks/ И ты не поверишь, даже ✔ Одноклассники: https://ok.ru/group/52912860758172

mmschocolate 29.08.2016
Likes: 261
Comments: 31
Reposts: 0
Total Interactions: 292
Post Engagement Rate: 0.3

Red and Yellow find themselves at the mercy of two X-Men — Nightcrawler and Storm — who have a shared weakness: delicious candy-coated chocolate. Proving that even the most powerful superheroes on the planet can’t resist M.

Valio 26.08.2016
Likes: 73
Comments: 2
Reposts: 0
Total Interactions: 75
Post Engagement Rate: 2.02

"Niin kauan kuin Tornionjoessa vettä riittää, me jatketaan." - veljekset Erkka ja Iikka Juntti Tutustu Valion maitotilayrittäjien arkeen: http://www.valio.fi/valiomaitoa/

Milka 04.08.2016
Likes: 67
Comments: 0
Reposts: 0
Total Interactions: 67
Post Engagement Rate: 1.39

„Lila liebt Grün“ Die Milka Initiative für Artenvielfalt im Nationalpark Hohe Tauern Seit 2007 kooperiert Milka mit dem Nationalpark Hohe Tauern, um gemeinsam Bewusstsein für diesen wichtigen Lebensraum zu schaffen. 2016 wurde die Zusammenarbeit auf weitere drei Jahre verlängert. Im Mittelpunkt der Kooperation stehen der Schutz und Erhalt des Lebensraumes Almen und der damit verbundenen Artenvielfalt. Jetzt mitmachen und mit etwas Glück eine Woche Aufenthalt im Nationalpark Hohe Tauern für 2 Erwachsene und maximal drei Kinder gewinnen. Teilnahme unter: http://www.lilaliebtgruen.at/ Mehr Informationen unter: http://www.milka.at/ https://www.facebook.com/milka/ http://www.hohetauern.at/

TUC Cracker official 24.08.2016
Likes: 24
Comments: 6
Reposts: 0
Total Interactions: 30
Post Engagement Rate: 0.7

Привет всем! Мы тут придумали как вам весело провести последние дни лета, да еще и получить по 1000 рублей. В сообществе https://vk.com/tucchallenge каждые два дня будут появляться задания, которые ты можешь выполнить на раз-два. Твои действия просты: 1) Вступи в группу https://vk.com/tucchallenge 2) Выполни актуальное задание 3) Выиграй 1000 рублей. Чем оригинальнее выполнишь задание, тем больше шанс получить 1000 рублей.

KIT KAT 25.08.2016
Likes: 270
Comments: 15
Reposts: 24
Total Interactions: 309
Post Engagement Rate: 0.01

Coffee with your KITKAT. Are you a dunker, snapper, stirrer or nibbler? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 10.08.2016
Likes: 111
Comments: 5
Reposts: 2
Total Interactions: 118
Post Engagement Rate: 0

Trying to flip a KITKAT on <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>! Can you do better? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23ChallengeAccepted">#ChallengeAccepted</a>

KIT KAT 15.08.2016
Likes: 110
Comments: 6
Reposts: 2
Total Interactions: 118
Post Engagement Rate: 0

Breaking a tune on <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 03.08.2016
Likes: 107
Comments: 3
Reposts: 1
Total Interactions: 111
Post Engagement Rate: 0

Ticket to <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a> 🎧🎤

KIT KAT 18.08.2016
Likes: 64
Comments: 5
Reposts: 2
Total Interactions: 71
Post Engagement Rate: 0

The perfect break for your pool game <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

TUC 11.08.2016
Likes: 10 850
Comments: 27
Reposts: 1 443
Total Interactions: 12 320
Post Engagement Rate: 8.26

Не знаешь, что приготовить ко встрече с друзьями? Попробуй эти простые рецепты закусок для вечеринки с крекером TUC, ведь он не только отлично подходит для быстрого перекуса, но также идеален для лёгких закусок. ✔ Смотри все рецепты в нашей группе: http://vk.cc/5ty9tx ✔ Сохраняй подсказки к себе на стену, чтобы приготовить позже: http://vk.cc/5tyfeV Минимум ингредиентов, минимум времени на приготовление, а результат тебя приятно удивит:) #tucsnacks

Nestlé. Здоровый выбор 01.08.2016
Likes: 6 824
Comments: 8
Reposts: 1 838
Total Interactions: 8 670
Post Engagement Rate: 0.87

Свежий летний салат для перекуса или на гарнир можно приготовить всего за несколько минут. Нам понадобится: • Руккола 100 гр • Помидоры черри 7-8 штук • Сыр моцарелла*, 50 гр • Бальзамический соус по вкусу *Моцареллу лучше выбрать с меньшим содержанием жира. Смешиваем эти простые ингредиенты, заправляем бальзамическим соусом и оставляем на 5 минут пропитаться. Приятного аппетита!

Milka 30.08.2016
Likes: 7 371
Comments: 22
Reposts: 143
Total Interactions: 7 536
Post Engagement Rate: 1.97

Выбираешь букет на 1 сентября? Сделай его ещё нежнее! Кликай по картинке и узнай, какой из вкусов #Milka станет самым трогательным дополнением к твоему букету 😉👇

Магнат 01.08.2016
Likes: 5 157
Comments: 64
Reposts: 390
Total Interactions: 5 611
Post Engagement Rate: 16.85

Красивую жизнь можно заменить еще более красивой. Шоколад – ничем. #удовольствиеотмагнат

Cheetos 09.08.2016
Likes: 5 444
Comments: 8
Reposts: 145
Total Interactions: 5 597
Post Engagement Rate: 1.92

Честер был готов к экзамену по географии…с ног до головы! А как ты готовишься к экзаменам?

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.