Finance, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
1 078 703 30
36 364 33
4 382 8
35 564 30
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
31.28% Percentage of users’ questions answered by brand Response Rate
904 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
35.2% Percentage of users’ questions answered by brand Response Rate
460 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
56% Percentage of users’ questions answered by brand Response Rate
1 626 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
43.56% Percentage of users’ questions answered by brand Response Rate
1 309 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
БАНК УРАЛСИБ Average Response Time: 10 min. Response Rate: 100% AMIQ: 2
Best Response Best brand according to the quality of reaction to users’ orders and questions
Kaspi Bank Average Response Time: 93 min. Response Rate: 95% AMIQ: 50
Best Response Best brand according to the quality of reaction to users’ orders and questions
QiwiRussia Average Response Time: 107 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Сбербанк Average Response Time: 1 006 min. Response Rate: 70% AMIQ: 233
Engagement Rate Average Values in a Selected Range
0.62 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.45 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.07 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.43 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.41 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.31 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
GTBank + 233 049
YES BANK + 168 516
Visa + 95 088
HDFC Life + 83 502
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Visa 20 498 204
0
Mastercard 14 214 202
0.25
Itaú 8 423 525
0.64
Western Union 6 526 172
0.05
0.06
LIC India Forever 5 709 942
0.02
HDFC Life 5 259 983
0.02
PayPal 5 080 150
2.16
Bradesco 4 982 777
1.46
ICICI Bank 4 773 647
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
0.01
0.03
PayPal 404 700
0.29
Visa 341 490
0.03
MoneyGram 208 594
0.07
Square 195 521
0.02
paysafecard 126 284
0.13
0.03
Intuit 67 372
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Visa + 3 535
paysafecard + 1 424
Mastercard + 750
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
ICICI Bank 14.08.2016
Likes: 316 513
Comments: 905
Reposts: 1 133
Total Interactions: 318 551
Post Engagement Rate: 6.7

This Independence Day celebrate the freedom to choose, live & express your dreams.

Bradesco 21.08.2016
Likes: 239 215
Comments: 7 597
Reposts: 16 156
Total Interactions: 262 968
Post Engagement Rate: 5.29

A festa foi linda! A mensagem que nós, brasileiros, conseguimos deixar durante esses dias de Jogos Olímpicos inspirou o mundo. Agora é sua vez: pause o gif e descubra o que você leva do #Rio2016. Só não esquece de compartilhar com a gente aqui nos comentários. #agoraéBRA

Itaú 21.08.2016
Likes: 236 544
Comments: 2 793
Reposts: 4 274
Total Interactions: 243 611
Post Engagement Rate: 2.9

Parabéns, Brasil. Você mostrou sua força e trouxe no peito aquilo que a torcida inteira gosta de ver: orgulho. Itaú, orgulho de patrocinar as Seleções Brasileiras de Futebol.

Bradesco 20.08.2016
Likes: 216 793
Comments: 1 776
Reposts: 3 828
Total Interactions: 222 397
Post Engagement Rate: 4.48

Aquela lagriminha que escorre dos olhos quando a gente vê um atleta olímpico superando seus limites. É esse sentimento de transformação que os Jogos Olímpicos despertam em cada um de nós. Sentir a emoção do esporte é se conectar e ter empatia por quem batalhou, treinou e tanto sonhou em estar ali, dando o melhor de si. Isso basta, independente de qualquer medalha, para chamarmos todos eles de vencedores. \o/ #agoraéBRA Foto: Olivia Nachle

ICICI Bank 29.08.2016
Likes: 169 797
Comments: 709
Reposts: 1 409
Total Interactions: 171 915
Post Engagement Rate: 3.6

Sending and receiving money doesn't get any simpler! Now transfer funds immediately using UPI via iMobile or Pockets, without having to remember bank account numbers, IFS code or any other details. Know more: http://bit.ly/2bLRlAi

Visa 05.08.2016
Likes: 3 823
Comments: 0
Reposts: 1 229
Total Interactions: 5 052
Post Engagement Rate: 1.49

Visa is proud to welcome Yusra Mardini and all the Refugee Olympians to #TeamVisa. #Rio2016 https://t.co/ZB0YjQFZoT

Visa 05.08.2016
Likes: 2 079
Comments: 0
Reposts: 668
Total Interactions: 2 747
Post Engagement Rate: 0.81

Watch @btheiseneaton & @AshtonJEaton compete for first with Visa Checkout. Click play! #TeamVisa #Rio2016 https://t.co/Wgf8TcOCRk

Visa 20.08.2016
Likes: 1 369
Comments: 0
Reposts: 443
Total Interactions: 1 812
Post Engagement Rate: 0.53

Congratulations, English Gardner on your first Olympic Gold Medal for 4x100! #TeamVisa #Rio2016 https://t.co/2YhMxWEOq5

Альфа-Банк 12.08.2016
Likes: 769
Comments: 0
Reposts: 586
Total Interactions: 1 355
Post Engagement Rate: 3.98

Дратути :) Ну вы же помните, что можно заказать у нас карту со своим дизайном?) https://t.co/QE4JvqShvA https://t.co/5GPuqrjn7s

Visa 16.08.2016
Likes: 899
Comments: 0
Reposts: 151
Total Interactions: 1 050
Post Engagement Rate: 0.31

Nothing stops Ashton and Brianne from being each other’s number one fan! #TeamVisa #Rio2016 https://t.co/sYHlNZka2e

Visa 05.08.2016
Likes: 743
Comments: 0
Reposts: 0
Total Interactions: 743
Post Engagement Rate: 2.21

Watch Ashton and Brianne come in first with Visa Checkout, the easier way to pay online at BestBuy.com. #TeamVisa #Rio2016

Visa 05.08.2016
Likes: 281
Comments: 0
Reposts: 0
Total Interactions: 281
Post Engagement Rate: 0.84

Watch the story of Yusra Mardini’s unbreakable courage, which forever changed the lives of 17 fellow refugees and will continue to inspire the hearts of many more. We’re proud to celebrate a team of incredible Olympic athletes from all walks of life because together we stand for acceptance for everyone, everywhere. #TeamVisa #Rio2016

Visa 05.08.2016
Likes: 218
Comments: 0
Reposts: 0
Total Interactions: 218
Post Engagement Rate: 0.65

When swimmer Missy Franklin wants to escape, she can travel using Visa Checkout, the easier way to pay online, at united.com. Especially on the road to the Rio 2016 Olympic Games. Featuring Team Visa athletes: decathlete Ashton Eaton, soccer player Carli Lloyd, & fencer Ibtihaj Muhammad.

Mastercard 29.08.2016
Likes: 129
Comments: 33
Reposts: 0
Total Interactions: 162
Post Engagement Rate: 0.63

From a drugstore to a dance party! Cashier, Arielle Vandenberg got more time to play & surprised customers when they used MasterCard and Android Pay.

American Express 25.08.2016
Likes: 95
Comments: 11
Reposts: 0
Total Interactions: 106
Post Engagement Rate: 0.09

Venus Williams prepares for the US Open like no one else. She even takes her morning routine to the next level, incorporating the essentials of a nutritional breakfast. This is how to Open like a Pro. Let your opinions be heard. Join in on the Pro Debates on Twitter using #AmexTennis For behind-the-scenes access to the pros, check out the Winner’s Walk on http://amex.co/2ceqSuH. Download the US Open App sponsored by American Express to keep up with everything at this year’s US Open: http://amex.co/2bsvTPa » Subscribe to the Amex YouTube Channel: http://po.st/om60ye About: American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. Get up close to the passionate lives of rising artists, a new wave of entrepreneurs, and everyday people. Join us for everyday inspiration on the official American Express YouTube channel. More from American Express! Website: http://po.st/UhqTct Facebook: http://po.st/BpFReu Twitter: http://po.st/muF3NK Instagram: http://po.st/6IoYzd Tumblr: http://po.st/amZmG7 Google+: http://po.st/fLi6Jh Early A.M. Serve | Open like a Pro: Venus Williams | American Express

Visa в России 17.08.2016
Likes: 22 111
Comments: 10
Reposts: 780
Total Interactions: 22 901
Post Engagement Rate: 30.62

С 2000 года Россия не отдала соперникам ни одной золотой олимпийской медали в синхронном плавании. Спасибо участнице команды Visa Светлане Ромашиной за то, что она продолжает эту отличную традицию! Заслуженное золото вновь у русских красавиц! #Rio2016 #TeamVisa

Visa в России 19.08.2016
Likes: 11 480
Comments: 9
Reposts: 211
Total Interactions: 11 700
Post Engagement Rate: 15.61

“Хрустальная статуэтка”, “ангел с железными крыльями”, “девушка с другой планеты” — как только не называют Яну Кудрявцеву, еще одну спортсменку команды Visa. В сегодняшних соревнованиях нашей хрупкой гимнастке особенно нужна ваша поддержка. Болеем за Яну! #Rio2016 #TeamVisa

Сбербанк 02.08.2016
Likes: 6 143
Comments: 201
Reposts: 2 462
Total Interactions: 8 806
Post Engagement Rate: 0.57

Всего 10% россиян оформляют налоговый вычет (по данным НАФИ), хотя имеют право на него очень многие. Между тем вычет позволяет неплохо сэкономить при покупке квартиры — вы можете вернуть себе до 260 тыс. рублей, плюс до 390 тыс. рублей за уплаченные проценты по ипотеке. Подайте заявку через онлайн-сервис Сбербанка: пришлите фото документов, а налоговый консультант сделает всё остальное. Вскоре вы получите деньги на карту. Как это работает: https://vozvratnalogov.online/?utm_source=social&utm_medium=vk

Visa в России 14.08.2016
Likes: 8 085
Comments: 11
Reposts: 255
Total Interactions: 8 351
Post Engagement Rate: 11.2

Спорт и искусство, сила и грация, изящество танца и атлетическая точность — все это синхронное плавание. Сегодня мы желаем удачи настоящей королеве этого вида спорта, великолепной Светлане Ромашиной! На ее счету уже 3 олимпийских золота, но мы верим, что это — только начало. #Rio2016 #TeamVisa

Казкоммерцбанк 24.08.2016
Likes: 3 834
Comments: 2 006
Reposts: 2 286
Total Interactions: 8 126
Post Engagement Rate: 67.06

iPhone 7 от KAZKOM Мы еще не знаем, каким точно будет iPhone 7, и с нетерпением ждем скорой презентации от Apple. Но мы уже готовы подарить 3 iPhone 7 нашим подписчикам. Участвуйте и станьте одним из первых владельцев новейшего iPhone! Желаем удачи! Что нужно сделать. 1. Подписаться на нашу страничку https://web.facebook.com/kkb.kz/ или https://vk.com/kazkom_bank 2. Сделать репост этой публикации (нажать "Мне нравится" и "Поделиться") 3. Написать в комментарии: #iPhone7 от #Kazkom Условия и призы: 1. На кону 3 смартфона iPhone 7, каждый будет разыгран в конце следующих месяцев: сентябрь, октябрь, ноябрь 2. В последний день каждого из указанных месяцев будет выбираться победитель месяца методом случайных чисел в присутствии тиражной комиссии Банка 3. Даты объявления победителя за прошедший месяц: 30 сентября, 31 октября, 30 ноября 2016 года. 4. Участники, которым не посчастливилось выиграть в прошлом месяце, могут попробовать выиграть в следующем. Один участник может выиграть только один приз. 5. Награждение победителей будет проходить в период с 5 по 20 декабря 6. Розыгрыш проходит только среди жителей Казахстана. Если победитель на момент жеребьевки не будет состоять в группе и/или на его стене не будет данного поста, победителем будет объявлен следующий по очередности участник жеребьевки, соответствующий требованиям конкурса К участию не допускаются: 1) Участники, которые одновременно участвуют в 5 и более конкурсах, и состоят в группах по наборам голосов, комментариев и репостов 2) Участники, использующие не свои личные аккаунты или аккаунты не существующих людей 3) Сотрудники Банка

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.