Fashion, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
6 886 298 28
2 461 674 50
789 278 36
30 949 3
412 269 10
53 133 42
77 384 46
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
10.83% Percentage of users’ questions answered by brand Response Rate
1 618 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
11.15% Percentage of users’ questions answered by brand Response Rate
1 592 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
15.33% Percentage of users’ questions answered by brand Response Rate
896 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
23.2% Percentage of users’ questions answered by brand Response Rate
1 000 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Florange Official Average Response Time: 994 min. Response Rate: 67% AMIQ: 2
Engagement Rate Average Values in a Selected Range
0.22 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.07 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.02 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.31 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.13 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.11 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.68 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.32 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Yo Amo los Zapatos + 658 738
Pull&Bear + 607 560
H&M + 348 352
C&A + 206 868
Dafiti + 178 169
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
16.63
Yo Amo los Zapatos 38 956 934
0
Converse 37 465 888
0
H&M 27 322 434
0.02
Victoria's Secret 27 131 198
0
ZARA 24 005 458
0
Levi's 22 915 532
0.33
Louis Vuitton 18 463 329
0
Burberry 17 077 573
0.01
Michael Kors 16 703 515
0
Vans 16 011 918
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Victoria's Secret + 2 081 064
H&M + 589 384
Gucci + 484 033
ZARA Official + 471 185
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.41
Victoria's Secret 39 801 738
2.23
H&M 14 454 190
2.32
1.02
ZARA Official 11 173 562
3.98
forever21 10 434 070
1.69
Dolce & Gabbana 9 323 520
1.48
Gucci 8 843 792
1.16
Prada 8 433 570
1.42
Michael Kors 7 905 926
1.1
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Marc Jacobs + 193 755
Burberry + 141 101
Victoria's Secret + 102 029
gucci + 83 441
H&M + 63 925
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
Victoria's Secret 9 665 657
0.02
H&M 7 890 094
0.02
Burberry 6 551 672
0.04
Marc Jacobs 6 254 030
0.17
Louis Vuitton 5 559 891
0
Dolce & Gabbana 4 019 155
0.05
gucci 3 378 322
0.04
Michael Kors 3 341 441
0.04
Calvin Klein 3 173 981
0
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Vans + 6 988
DC Shoes + 4 754
Piaget + 3 387
Burberry + 2 779
Lacoste + 2 720
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
DC Shoes 1 072 572
0.16
Burberry 255 933
0.19
Vans 194 924
0.18
H&M 191 084
0.23
Louis Vuitton 123 828
0.4
Cartier 80 466
0.23
GUCCI 66 744
0.42
Converse 65 795
0
Topshop 64 679
0.16
Calvin Klein 62 283
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
H&M + 42 118
Burberry + 32 257
Converse + 25 747
HUGO BOSS + 25 179
GUCCI + 16 970
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
H&M 6 225 502
0.01
Burberry 5 197 513
0
HUGO BOSS 3 977 464
0.01
GUCCI 3 926 880
0
Topshop 2 638 608
0.01
Lacoste 2 623 089
0
Marc Jacobs 2 236 757
0
Converse 2 173 240
0
Piaget 1 717 535
0.01
Swarovski 1 611 199
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
· ZARA · + 12 526
H&M + 9 282
Topshop + 4 183
Ralph Lauren + 3 890
Tiffany & Co. + 3 739
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Swarovski 1 479 502
0.4
H&M 238 715
0.22
· ZARA · 230 743
0.19
Michael Kors 195 202
0.05
Valentino 188 060
0
Tiffany & Co. 143 328
0.48
Topshop 140 738
0.01
Bottega Veneta 138 966
0.14
Marc Jacobs 106 471
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Yo Amo los Zapatos 03.05.2016
Likes: 639 896
Comments: 2 643
Reposts: 30 265
Total Interactions: 672 804
Post Engagement Rate: 1.76

Divinas <3

Yo Amo los Zapatos 25.05.2016
Likes: 562 847
Comments: 4 834
Reposts: 65 499
Total Interactions: 633 180
Post Engagement Rate: 1.63

Me encanta las sandalias! Cuál es tu preferido? www.yoamoloszapatos.com

Yo Amo los Zapatos 25.05.2016
Likes: 498 737
Comments: 6 083
Reposts: 47 857
Total Interactions: 552 677
Post Engagement Rate: 1.42

Los amo! Cual te pondrias? <3 <3 <3

Yo Amo los Zapatos 31.05.2016
Likes: 499 990
Comments: 2 034
Reposts: 43 350
Total Interactions: 545 374
Post Engagement Rate: 1.4

Amo el #vestido ♡

Yo Amo los Zapatos 19.05.2016
Likes: 484 715
Comments: 3 629
Reposts: 47 078
Total Interactions: 535 422
Post Engagement Rate: 1.38

Wooow! esas #sandalias son divinas!♡

Victoria's Secret 21.05.2016
Likes: 498 492
Comments: 2 097
Reposts: 0
Total Interactions: 500 589
Post Engagement Rate: 1.28

Crushing it, @selenagomez! XO, Victoria!

Victoria's Secret 15.05.2016
Likes: 440 433
Comments: 1 208
Reposts: 0
Total Interactions: 441 641
Post Engagement Rate: 1.14

Happy birthday, @stellamaxwell!

Victoria's Secret 16.05.2016
Likes: 416 735
Comments: 1 806
Reposts: 0
Total Interactions: 418 541
Post Engagement Rate: 1.08

Happy birthday, @behatiprinsloo!

Victoria's Secret 26.05.2016
Likes: 401 120
Comments: 3 399
Reposts: 0
Total Interactions: 404 519
Post Engagement Rate: 1.03

Yes, you can wear white now.

Victoria's Secret 29.05.2016
Likes: 397 929
Comments: 2 369
Reposts: 0
Total Interactions: 400 298
Post Engagement Rate: 1.01

The official bra of "always on vacation."

Louis Vuitton 29.05.2016
Likes: 9 037
Comments: 0
Reposts: 2 899
Total Interactions: 11 936
Post Engagement Rate: 0.21

Straight from #RiodeJaneiro, watch the #LouisVuitton #LVCruise 2017 Show now on https://t.co/nle0Psh47a https://t.co/Q7AHTZ0Ww8

Louis Vuitton 30.05.2016
Likes: 6 012
Comments: 0
Reposts: 3 120
Total Interactions: 9 132
Post Engagement Rate: 0.16

#LVCruise 2017 by @TWNGhesquiere in #RiodeJaneiro https://t.co/Zp6QgOgNMv

Louis Vuitton 30.05.2016
Likes: 5 964
Comments: 0
Reposts: 2 982
Total Interactions: 8 946
Post Engagement Rate: 0.16

#LVCruise 2017 by @TWNGhesquiere in #RiodeJaneiro https://t.co/6WY4ALhxWP

Victoria's Secret 16.05.2016
Likes: 3 779
Comments: 0
Reposts: 1 933
Total Interactions: 5 712
Post Engagement Rate: 0.06

Happy birthday, @BeePrinsloo! https://t.co/gHSfxv5bgM

Victoria's Secret 15.05.2016
Likes: 4 337
Comments: 0
Reposts: 1 367
Total Interactions: 5 704
Post Engagement Rate: 0.06

Happy birthday, Stella Maxwell! https://t.co/gX26aq80O6

M&S 23.05.2016
Likes: 1 335
Comments: 99
Reposts: 0
Total Interactions: 1 434
Post Engagement Rate: 5.47

Discover the authentic and exotic flavours of the Americas with our fabulous new Spirit of Summer range. Explore the Spirit of Summer recipes here: http://www.marksandspencer.com/s/food-and-wine/adventures-in-food/welcome-to-spirit-of-summer?extid=SM_yt_wow_p_adventuresinrhythm_tvc From our TV adverts to recipes, inspiration or styling tips discover the M&S YouTube channel and subscribe! http://bit.ly/1Flkeqn Facebook: https://www.facebook.com/MarksandSpencer Twitter: https://twitter.com/marksandspencer Instagram: https://instagram.com/marksandspencer Pinterest: https://www.pinterest.com/marksandspencer Google+: https://plus.google.com/+marksandspencer

Vans 19.05.2016
Likes: 1 130
Comments: 155
Reposts: 0
Total Interactions: 1 285
Post Engagement Rate: 0.68

The Underlying Philosophy of Skateboarding- aka The 50th Episode Season 7 kicks off with a blistering start- Grosso sits down with Mark Gonzales, Steve Caballero, Jason Jessee, Tony Hawk, Peter Hewitt and many more to find out why we are all wasting our lives riding a skateboard. SUBSCRIBE: http://bit.ly/1aIFFTY Connect with VANS: http://www.vans.com Facebook: https://www.facebook.com/VANS/ Twitter: https://twitter.com/vans_66 Instagram: https://instagram.com/vans/ Snapchat: https://www.snapchat.com/add/vans Pinterest: https://www.pinterest.com/vans/ Tumblr: http://vans.tumblr.com/ Vine: https://vine.co/Vans Google+: https://plus.google.com/+vansshoes66 About Vans: Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans. Vans Top Athletes: Anthony Van Engelen, Geoff Rowley, Kyle Walker, Chima Ferguson, Gilbert Crockett, Tony Trujillo, Joel Tudor, Leila Hurst, Nathan Fletcher, Dane Gudauskas, Tanner Gudauskas, Patrick Gudauskas, Dakota Roche, Scotty Cranmer The Underlying Philosophy of Skateboarding | Jeff Grosso's Loveletters to Skateboarding | VANS https://www.youtube.com/user/VansShoes66

Bulgari 16.05.2016
Likes: 936
Comments: 57
Reposts: 0
Total Interactions: 993
Post Engagement Rate: 6.41

A tribute to gold and femininity inspired by the golden goddess of beauty and sun.

DC Shoes 21.05.2016
Likes: 849
Comments: 43
Reposts: 0
Total Interactions: 892
Post Engagement Rate: 0.08

With several stand out parts under their belt, including 2015’s ‘De La Calle/Da Rua’, it comes as no surprise that Carlos Iqui and Tiago Lemos have been given the bump up to the pro ranks. Congrats, and welcome to the DC Global Pro Team! Follow DC Shoes: Facebook: https://facebook.com/DC.Shoes Twitter: http://twitter.com/dcshoes Instagram: http://instagram.com/dcshoes

Vans 09.05.2016
Likes: 734
Comments: 139
Reposts: 0
Total Interactions: 873
Post Engagement Rate: 0.46

As a prelude to Season 7 we bring you a classic “clip show”- We reach back into past episodes to remind you who did what, when (some of the info is even accurate!). Grosso sits down with Pool Party veteran Omar Hassan to talk about the contest and other useless information. "Shut Yer Mouth" - THE MEASELS "Rough Rider" - HYGRADES "Ichi Ban" - SCHUYLKILL RIVER BANDITS SUBSCRIBE: http://bit.ly/1aIFFTY Connect with VANS: http://www.vans.com Facebook: https://www.facebook.com/VANS/ Twitter: https://twitter.com/vans_66 Instagram: https://instagram.com/vans/ Snapchat: https://www.snapchat.com/add/vans Pinterest: https://www.pinterest.com/vans/ Tumblr: http://vans.tumblr.com/ Vine: https://vine.co/Vans Google+: https://plus.google.com/+vansshoes66 About Vans: Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans. Vans Top Athletes: Anthony Van Engelen, Geoff Rowley, Kyle Walker, Chima Ferguson, Gilbert Crockett, Tony Trujillo, Joel Tudor, Leila Hurst, Nathan Fletcher, Dane Gudauskas, Tanner Gudauskas, Patrick Gudauskas, Dakota Roche, Scotty Cranmer What You Didn't Know About the Vans Pool Party | Jeff Grosso's Loveletters to Skateboarding | VANS https://www.youtube.com/user/VansShoes66

H&M 29.05.2016
Likes: 1 041
Comments: 24
Reposts: 24
Total Interactions: 1 089
Post Engagement Rate: 0.02

From colourful classics to strappy styles – meet your new-season shoes! <a href="http://hm.info/14azd">http://hm.info/14azd</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a>

H&M 29.05.2016
Likes: 1 025
Comments: 16
Reposts: 21
Total Interactions: 1 062
Post Engagement Rate: 0.02

To the beach, please! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a>

H&M 23.05.2016
Likes: 1 007
Comments: 17
Reposts: 24
Total Interactions: 1 048
Post Engagement Rate: 0.02

Soft colors of lemons and peaches <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a> 

H&M 22.05.2016
Likes: 992
Comments: 24
Reposts: 28
Total Interactions: 1 044
Post Engagement Rate: 0.02

Summer&#39;s first glorious beach day is coming closer! Update your swimwear with style <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMMagazine">#HMMagazine</a> <a href="http://hm.info/147qa">http://hm.info/147qa</a>

H&M 26.05.2016
Likes: 740
Comments: 10
Reposts: 28
Total Interactions: 778
Post Engagement Rate: 0.01

Make waves in striking swimwear! Find your favourite stylish bikinis and sleek swimsuits at <a href="http://hm.info/149oz">http://hm.info/149oz</a> ‪#‎HM‬ ‪#‎HMFashion‬

Banana Republic 10.05.2016
Likes: 1 369
Comments: 3
Reposts: 6 376
Total Interactions: 7 748
Post Engagement Rate: 10.97

A bold floral maxi dress stuns all summer long with ankle-grazing femininity. Just one of the reasons our customers are loving our most gorgeous, brilliantly versatile and classic dress collection ever. We’re spotting Banana Republic dresses all over the stylish summer streets. And may we add, you look amazing. Shop now. Your Life. Styled.

Banana Republic 10.05.2016
Likes: 761
Comments: 0
Reposts: 3 086
Total Interactions: 3 847
Post Engagement Rate: 5.45

Amy Jackson shows us how to really get summer ready with easy, romantic dresses, pop color and versatile shorts and skirts that redefine the polished ease of the season. From work to weekend, BBQ’s to city streets, these are the brand new looks to get you there | Banana Republic

Banana Republic 10.05.2016
Likes: 855
Comments: 2
Reposts: 2 756
Total Interactions: 3 613
Post Engagement Rate: 5.12

Jamie Chung and Amy Jackson show us how easy it is to gorgeously skirt the season in feminine prints, fresh flirty lengths and new ways to wear them all. Work, weekends and romantic date nights just feel better – and prettier – in a great skirt. Shop Banana Republic skirts.

Banana Republic 10.05.2016
Likes: 432
Comments: 1
Reposts: 2 912
Total Interactions: 3 345
Post Engagement Rate: 4.74

Kick off summer with a boho scarf-print midi skirt and a shock of bright yellow. The easy shapes go anywhere summer takes you including every road trip, BBQ and farmer’s market. Amy Jackson adds strappy sandals and she’s city (and summer) ready in a flash. Shop this Banana Republic skirt now.

GUESS 06.05.2016
Likes: 711
Comments: 1
Reposts: 2 163
Total Interactions: 2 875
Post Engagement Rate: 9.88

Pair a swingy chambray shirtdress with bold gladiators for a LA-inspired summer look. Shop the newest dresses from the GUESS Summer '16 Campaign here.

SOKOLOV 23.05.2016
Likes: 95 537
Comments: 7 137
Reposts: 29 326
Total Interactions: 132 000
Post Engagement Rate: 14.17

КОНКУРС 🎁💍 Выиграйте корону SOKOLOV из золота с бриллиантами! + 15 серебряных колец со Swarovski Zirconia участникам! Правила, как всегда, просты: ✔Подпишитесь на группу https://vk.com/sokolov.russia. ✔Поделитесь этой записью у себя на стене. Главный приз – кольцо-корона из золота 585 пробы с бриллиантами. Дополнительные призы – 15 колец из серебра 925 пробы со Swarovski Zirconia 6 июня мы объявим 16 счастливчиков, которые получат в подарок кольца SOKOLOV. Имена победителей случайным образом определит специальное приложение. Обращаем ваше внимание на то, что итоги конкурсов от SOKOLOV всегда публикуются в специальной теме обсуждений: https://vk.com/topic-46408089_31745971 и только после публикации результатов представители бренда связываются с победителем. SOKOLOV никогда не просит оплатить доставку или страховку, не запрашивает у победителей данные банковских карт. Будьте осторожны и не становитесь жертвами мошенников! #конкурс_sokolov

SOKOLOV 10.05.2016
Likes: 66 983
Comments: 4 637
Reposts: 48 913
Total Interactions: 120 533
Post Engagement Rate: 13.11

КОНКУРС 🎁💍 Выиграйте одно из 5 украшений SOKOLOV в виде бабочек! Коллекция "Волшебный талисман" создана специально для подписчиков SOKOLOV ВКонтакте. Правила, как всегда, просты: ✔Подпишитесь на группу https://vk.com/sokolov.russia. ✔Поделитесь этой записью у себя на стене. Главный приз – кольцо из белого золота 585 пробы с бриллиантами и сапфирами. Дополнительные призы: подвеска-бабочка из серебра 925 пробы с бриллиантом, серьги-бабочки из серебра 925 пробы с фианитами, кольцо из серебра 925 пробы с фианитами, слейв-браслет из серебра 925 пробы с фианитами. 23 мая мы объявим 5 счастливчиков, которые получат в подарок одно из украшений из коллекции "Волшебный талисман" от SOKOLOV. Имена победителей случайным образом определит специальное приложение. Каждый из нас в детстве мечтал поймать бабочку. Шепнуть ей своё желание, чтобы она отнесла его в небо. Коллекция "Волшебный талисман" – уникальные украшения с бабочками, которые станут напоминанием о том, что все мечты рано или поздно сбываются. Лёгкие и изящные – они будут не только любимыми аксессуарами, но и настоящими талисманами ваших грёз. Обращаем ваше внимание на то, что итоги конкурсов от SOKOLOV всегда публикуются в специальной теме обсуждений: https://vk.com/topic-46408089_31745971 и только после публикации результатов представители бренда связываются с победителем. SOKOLOV никогда не просит оплатить доставку или страховку, не запрашивает у победителей данные банковских карт. Будьте осторожны и не становитесь жертвами мошенников! #конкурс_sokolov

SUNLIGHT 04.05.2016
Likes: 42 530
Comments: 6 457
Reposts: 20 324
Total Interactions: 69 311
Post Engagement Rate: 8.57

КОНКУРС от #SUNLIGHT💍 Правила самые простые: ✔ Вступайте в нашу группу: https://vk.com/sunlightbrilliant ✔ Делайте репост этой записи 13 мая мы выберем победителя, которому достанется золотое кольцо с топазом и бриллиантами: http://vk.cc/57BX82 ❤ Желаем всем удачи! ___________________________________________ Также, участвуйте в других наших конкурсах: 1. Конкурс репостов (группа SUNMAG): http://vk.com/sunmag?fixed=1 2. Конкурс лучших фотографий: http://vk.com/sunlightbrilliant?w=wall-32124003_212802 3. Конкурс на последний комментарий (группа SUNLIGHT): https://vk.com/sunlightbrilliant?w=wall-32124003_933349 4. Конкурс на последний комментарий (группа SUNMAG): http://vk.com/sunmag?w=wall-80050062_20088

SUNLIGHT 13.05.2016
Likes: 34 484
Comments: 3 065
Reposts: 28 502
Total Interactions: 66 051
Post Engagement Rate: 8.06

КОНКУРС от #SUNLIGHT💍 Правила самые простые: ✔ Вступайте в нашу группу: https://vk.com/sunlightbrilliant ✔ Делайте репост этой записи 25 мая мы выберем победителя, которому достанется золотое кольцо с топазом и бриллиантами: http://vk.cc/59HsN1 ❤ Желаем всем удачи! ___________________________________________ Также, участвуйте в других наших конкурсах: 1. Конкурс репостов (группа SUNMAG): http://vk.com/sunmag?fixed=1 2. Конкурс лучших фотографий: http://vk.com/sunlightbrilliant?w=wall-32124003_212802 3. Конкурс на последний комментарий (группа SUNLIGHT): https://vk.com/sunlightbrilliant?w=wall-32124003_933349 4. Конкурс на последний комментарий (группа SUNMAG): http://vk.com/sunmag?w=wall-80050062_20088

VALTERA 20.05.2016
Likes: 1 673
Comments: 59 669
Reposts: 389
Total Interactions: 61 731
Post Engagement Rate: 87.93

🎁🎁🎁 !КОНКУРС! Разыгрываем абсолютный ХИТ- часы из коллекции "Fortuna"! Добавят элегантности каждому образу! Всем удачи! 📌 ПРАВИЛА участия (во избежание недоразумений, просим ознакомиться): ✔В розыгрыше могут принимать участие только жители России ✔Подпишись на http://vk.com/valtera_jewelry ✔ПОДЕЛИСЬ этой записью у себя на странице ✔Напиши в комментариях «Хочу» (каждый участник может оставлять неограниченное количество комментариев). ...и участвуй в нашем розыгрыше! Победителя определит счастливый случай! Результаты розыгрыша мы объявим ВНИМАНИЕ! – в четверг, 26 мая 2016 года, в комментариях к этому посту! 📌 Обращаем ваше внимание, что все расходы на пересылку приза компания VALTERA берёт на себя.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.