Fashion, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
7 328 168 49
2 566 736 55
799 444 71
31 636 3
414 022 12
53 892 45
79 342 48
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
6% Percentage of users’ questions answered by brand Response Rate
1 702 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12.78% Percentage of users’ questions answered by brand Response Rate
1 095 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12.89% Percentage of users’ questions answered by brand Response Rate
964 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
24.54% Percentage of users’ questions answered by brand Response Rate
806 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
ЭПЛ Даймонд. Бриллианты. Ювелирные изделия Average Response Time: 162 min. Response Rate: 67% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.03 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.99 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.12 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.34 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.26 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.13 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.1 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.58 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.31 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.16 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Yo Amo los Zapatos + 447 288
H&M + 240 943
Havaianas + 144 175
ZARA + 144 037
Levi's + 140 138
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
14.08
Yo Amo los Zapatos 39 416 629
0
Converse 37 439 533
0
H&M 27 567 032
0.01
Victoria's Secret 27 178 809
0.01
ZARA 24 151 083
0
Levi's 23 055 459
0.17
Louis Vuitton 18 561 020
0
Burberry 17 103 448
0.01
Michael Kors 16 716 759
0
Vans 16 071 398
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Victoria's Secret + 1 479 121
H&M + 625 761
ZARA Official + 558 921
Gucci + 425 384
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.57
Victoria's Secret 41 300 685
2.31
H&M 15 086 322
0.81
ZARA Official 11 745 716
1.7
3.76
forever21 10 774 058
1.87
Dolce & Gabbana 9 686 084
2.45
Gucci 9 274 080
1.47
Prada 8 805 544
2.06
Michael Kors 8 108 940
1.32
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Marc Jacobs + 230 840
Burberry + 147 568
gucci + 66 137
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.03
Victoria's Secret 9 756 489
0.01
H&M 7 936 472
0.03
Burberry 6 704 594
0.04
Marc Jacobs 6 498 622
0.11
Louis Vuitton 5 590 357
0.04
Dolce & Gabbana 4 062 432
0.08
gucci 3 450 537
0.06
Michael Kors 3 351 184
0.07
Calvin Klein 3 191 586
0.06
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
GUCCI + 21 828
Lacoste + 7 748
Vans + 5 960
Burberry + 5 392
DC Shoes + 2 997
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
DC Shoes 1 075 713
0.16
Burberry 261 403
0.11
Vans 201 077
0.16
H&M 192 378
0.13
Louis Vuitton 125 959
0.7
GUCCI 88 635
0
Cartier 82 518
1.68
Converse 67 527
1.28
Topshop 65 212
0
Calvin Klein 63 031
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
H&M + 35 820
Burberry + 27 302
HUGO BOSS + 20 474
Converse + 20 110
GUCCI + 13 689
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
H&M 6 263 147
0
Burberry 5 225 756
0
HUGO BOSS 3 998 637
0
GUCCI 3 941 304
0
Topshop 2 645 876
0.01
Lacoste 2 634 444
0
Marc Jacobs 2 239 691
0
Converse 2 194 247
0
Piaget 1 726 624
0.01
Swarovski 1 621 912
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
· ZARA · + 11 925
H&M + 9 005
Banana Republic + 4 187
Ralph Lauren + 3 853
Topshop + 3 775
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Swarovski 1 478 887
0.33
H&M 248 140
0.27
· ZARA · 243 245
0.11
Michael Kors 197 500
0.02
Valentino 189 444
0.42
Tiffany & Co. 146 437
0.75
Topshop 144 664
0.01
Bottega Veneta 139 077
0.12
Marc Jacobs 107 390
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Yo Amo los Zapatos 01.06.2016
Likes: 435 897
Comments: 2 081
Reposts: 24 793
Total Interactions: 462 771
Post Engagement Rate: 1.19

#shoes hermosos!!!

Yo Amo los Zapatos 03.06.2016
Likes: 413 994
Comments: 1 503
Reposts: 29 778
Total Interactions: 445 275
Post Engagement Rate: 1.14

ME FASCINA!

Yo Amo los Zapatos 06.06.2016
Likes: 408 034
Comments: 2 208
Reposts: 29 890
Total Interactions: 440 132
Post Engagement Rate: 1.13

Impactantes!

Yo Amo los Zapatos 10.06.2016
Likes: 374 449
Comments: 3 951
Reposts: 50 538
Total Interactions: 428 938
Post Engagement Rate: 1.1

Cute baby's #shoes!♡ www.yoamoloszapatos.com

Yo Amo los Zapatos 26.06.2016
Likes: 409 413
Comments: 1 384
Reposts: 16 406
Total Interactions: 427 203
Post Engagement Rate: 1.09

❤️

Victoria's Secret 12.06.2016
Likes: 538 548
Comments: 2 673
Reposts: 0
Total Interactions: 541 221
Post Engagement Rate: 1.34

Happy birthday, @adrianalima!!

Victoria's Secret 23.06.2016
Likes: 425 256
Comments: 2 392
Reposts: 0
Total Interactions: 427 648
Post Engagement Rate: 1.05

Actually, the honeymoon never has to end.

Victoria's Secret 01.06.2016
Likes: 404 426
Comments: 2 509
Reposts: 0
Total Interactions: 406 935
Post Engagement Rate: 1.02

Hot date on your calendar? This is your look. Stay tuned for more picks for every moment this season. #BrasOfSummer

Victoria's Secret 28.06.2016
Likes: 388 189
Comments: 1 289
Reposts: 0
Total Interactions: 389 478
Post Engagement Rate: 0.95

A shortie for every day of summer. #goals

Victoria's Secret 25.06.2016
Likes: 374 215
Comments: 1 369
Reposts: 0
Total Interactions: 375 584
Post Engagement Rate: 0.92

Grab your girls—the #VSSemiAnnualSale is almost over! You’ve been warned 😉.

Topshop 01.06.2016
Likes: 0
Comments: 0
Reposts: 11 015
Total Interactions: 11 015
Post Engagement Rate: 0.86

RT @KendallJenner: sneak peek KENDALL+KYLIE bathing suits with Top Shop https://t.co/u700ElYZQp

Victoria's Secret 12.06.2016
Likes: 7 361
Comments: 0
Reposts: 3 082
Total Interactions: 10 443
Post Engagement Rate: 0.11

Happy birthday, Adriana!! 🎉 https://t.co/CLsWYbmpGg

Louis Vuitton 01.06.2016
Likes: 7 282
Comments: 0
Reposts: 2 364
Total Interactions: 9 646
Post Engagement Rate: 0.17

#LVCruise 2017 by @TWNGhesquiere in #RiodeJaneiro https://t.co/edZpO9qvMm

Louis Vuitton 21.06.2016
Likes: 6 528
Comments: 0
Reposts: 2 216
Total Interactions: 8 744
Post Engagement Rate: 0.16

2 days to go until #LVMenSS17 by @mrkimjones, introducing Monogram Encre and Dune https://t.co/RI1mu4XeCb https://t.co/6Gf2LRUbfK

Calvin Klein 02.06.2016
Likes: 3 864
Comments: 0
Reposts: 4 711
Total Interactions: 8 575
Post Engagement Rate: 0.27

RT to win VIP tickets to @justinbieber's #PURPOSETOURxCK. Must be 18+. For rules [PA+CO+CL]: https://t.co/awGXFG86bc https://t.co/4ZooFIlOLB

Converse 23.06.2016
Likes: 2 368
Comments: 173
Reposts: 0
Total Interactions: 2 541
Post Engagement Rate: 3.74

Converse Cons would like to officially welcome Bobby De Keyzer to the team! Filmed over the course of four weeks between Barcelona, Spain and Bobby's home town of Toronto, Canada. Edited By: Richard Quintero Filmed By: Ben Chadourne Richard Quintero Brennan Conroy Jordan Moss Song: "Wild In Blue" by Suicide

GUCCI 07.06.2016
Likes: 1 208
Comments: 42
Reposts: 0
Total Interactions: 1 250
Post Engagement Rate: 1.86

Gucci’s “The Myth of Orpheus and Eurydice” is a four-part series of short films shot in New York. “Palo Alto” director Gia Coppola casts a contemporary lens over the Greek legend, starring the ill-fated lovers and the Pre-Fall 2016 collection. According to the ancient tale, talented musician Orpheus descends to the underworld to retrieve his beloved wife Eurydice, who steps on a poisonous snake and dies after being chased by Aristaeus. Moved by Orpheus’ music, Hades, ruler of the afterlife, allows him to take Eurydice back under one condition. Eurydice is to follow Orpheus while walking out to the light, but he can’t look back otherwise she will return to the land of the dead forever. Chapter 1: The Wedding In the wedding scene, Eurydice, played by singer songwriter Lou Doillon wears a serpent embroidered gown from the new collection. To match it perfectly, Alessandro Michele created a custom diaphanous tulle veil with a four-foot train shaped like a butterfly. Chapter 2: The Bliss First seen ominously watching the newly married couple in the first chapter, actress Laura Love reappears as Aristaeus, in Pre-Fall’s striking embroidered red cape. Chapter 3: The Descent Underscoring each film’s romantic scenes, Oscar-nominated costume designer Arianne Phillips styled the shoot with the Pre-Fall 2016 collection. Eurydice meets her fate in a white lace dress, Dionysus boots featuring sequin patches and the GG Marmont bag inset with red leather hearts. Chapter 4: The Petition of Hades Gia Coppola’s dreamy take on the myth is accompanied by a modern pop score arranged by Dev Hynes, who composed a melodic tune for Orpheus to strum when charming Hades in a subterranean club. CREDITS Directed by: Gia Coppola Cinematography by: Jason McCormick Original Music by: Devonté Hynes Additional Music by: Ben Morsberger, Gabriels Starring: Lou Doillon, Marcel Castenmiller, Laura Love, Rocco Di Gregorio Styling by: Arianne Phillips Makeup by: Lottie Hair by: Teddy Charles Production Design by: Natalie Ziering Edited by: Jamie Foord Sound Designer: Brent Kiser Original Artwork: Faust Creative Director: Jack Becht Story by: Dirk Standen, Hamish Anderson Produced by: Benjamin Gilovitz, Sasha Smyslova, Heather Semler

Topshop 08.06.2016
Likes: 932
Comments: 51
Reposts: 0
Total Interactions: 983
Post Engagement Rate: 1.52

Which sister is most likely to flirt with a lifeguard or fall off a jet ski? Which sister takes the most selfies by the pool? Watch as Kendall and Kylie Jenner get seriously honest about eachother in our video captured on set at the Kendall + Kylie at Topshop swimwear shoot. Kendall + Kylie at Topshop swimwear launches this Thursday 9th June 2016 over on topshop.com. CREDITS: Directed by Spencer Byam-Taylor ​Shot by Daniel Steven Williams ​ Sound/sound mixing by Adam Chavez

Vans 16.06.2016
Likes: 792
Comments: 68
Reposts: 0
Total Interactions: 860
Post Engagement Rate: 0.43

Skateboarding and filming have gone together since the beginning of time. Greg Hunt, Rowan Zorilla, Tony Hawk, Steve Caballero, Anthony Van Engelen, Arto Saari, Jason Jessee, French Fred, Jerry Hsu talk about their favorites and why skate videos are awesome (except Grosso- he hates skate videos). SUBSCRIBE: http://bit.ly/1aIFFTY Connect with VANS: http://www.vans.com Facebook: https://www.facebook.com/VANS/ Twitter: https://twitter.com/vans_66 Instagram: https://instagram.com/vans/ Snapchat: https://www.snapchat.com/add/vans Pinterest: https://www.pinterest.com/vans/ Tumblr: http://vans.tumblr.com/ Vine: https://vine.co/Vans Google+: https://plus.google.com/+vansshoes66 About Vans: Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans. Vans Top Athletes: Anthony Van Engelen, Geoff Rowley, Kyle Walker, Chima Ferguson, Gilbert Crockett, Tony Trujillo, Joel Tudor, Leila Hurst, Nathan Fletcher, Dane Gudauskas, Tanner Gudauskas, Patrick Gudauskas, Dakota Roche, Scotty Cranmer Skate Videos | Jeff Grosso's Loveletters to Skateboarding | VANS https://www.youtube.com/user/VansShoes66

Burberry 14.06.2016
Likes: 686
Comments: 35
Reposts: 0
Total Interactions: 721
Post Engagement Rate: 0.28

Watch Burberry make-up artist and creative consultant Wendy Rowe create the London with Love beauty look – fresh, luminous skin with a burst of colour on the lips, cheeks and nails. Using Lip Velvet in Coral Orange, Lip & Cheek Bloom in Orange Blossom and Nail Polish in Bright Coral Red. Explore the makeup collection on Burberry.com http://brby.co/4w2

H&M 26.06.2016
Likes: 822
Comments: 20
Reposts: 25
Total Interactions: 867
Post Engagement Rate: 0.01

Shine in 50 shades of pink! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a>

H&M 11.06.2016
Likes: 813
Comments: 12
Reposts: 23
Total Interactions: 848
Post Engagement Rate: 0.01

Dress up for lazy days by the ocean. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a>

H&M 14.06.2016
Likes: 803
Comments: 13
Reposts: 27
Total Interactions: 843
Post Engagement Rate: 0.01

Need an outfit for your seaside stroll? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a>

H&M 18.06.2016
Likes: 809
Comments: 10
Reposts: 23
Total Interactions: 842
Post Engagement Rate: 0.01

Mix hues of white to create the perfect summer look! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a>

H&M 30.06.2016
Likes: 777
Comments: 12
Reposts: 26
Total Interactions: 815
Post Engagement Rate: 0.01

This is the perfect look for hot summer days! <br /><a href="http://hm.info/14o3i">http://hm.info/14o3i</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMMagazine">#HMMagazine</a> 

Topshop 17.06.2016
Likes: 705
Comments: 6
Reposts: 3 581
Total Interactions: 4 292
Post Engagement Rate: 3.01

Blogger Nina Suess knows the perfect way to brighten up a grey day. Shop now. #Topshop

Topshop 11.06.2016
Likes: 281
Comments: 0
Reposts: 1 373
Total Interactions: 1 654
Post Engagement Rate: 1.16

Make like blogger Megan Ellaby and mix up your party wear with a softly draped dress. #Topshop

Topshop 19.06.2016
Likes: 226
Comments: 1
Reposts: 1 052
Total Interactions: 1 279
Post Engagement Rate: 0.89

Blogger Nina Suess is putting her best foot forward in our gold loafers and Floral Midi Dress. #Topshop

Banana Republic 06.06.2016
Likes: 171
Comments: 0
Reposts: 626
Total Interactions: 797
Post Engagement Rate: 1.08

The tee gets a summer makeover. This Short-Sleeve Embellished Tee features a relaxed, minimal silhouette with pretty pastel embellishments and a back keyhold closure. It's a simple yet striking tee to dress up or down, Monday – Sunday. It's one of our finest-quality pieces to wear now and keep forever.

Banana Republic 06.06.2016
Likes: 150
Comments: 0
Reposts: 618
Total Interactions: 768
Post Engagement Rate: 1.05

What goes into a BR Classic? Careful attention to every last detail and a versatile ease, thoughtfully designed to last season after season–and year after year. These four feminine, flirty blouses are perfect examples.

SOKOLOV 20.06.2016
Likes: 80 165
Comments: 5 718
Reposts: 36 159
Total Interactions: 122 042
Post Engagement Rate: 12.56

КОНКУРС 💍🎁 Одно кольцо мечты SOKOLOV в подарок хорошо, а пять – лучше! Ставьте "лайк" и участвуйте в новом конкурсе! Правила, как всегда, просты: ✔Подпишитесь на группу https://vk.com/sokolov.russia. ✔Поделитесь этой записью у себя на стене. 4 июля мы объявим 5 счастливчиков, которые получат в подарок золотые кольца SOKOLOV с фианитами из новой коллекции Emotions. Имена победителей случайным образом определит специальное приложение. Обращаем ваше внимание на то, что итоги конкурсов от SOKOLOV всегда публикуются в специальной теме обсуждений: https://vk.com/topic-46408089_31745971 и только после публикации результатов представители бренда связываются с победителем. SOKOLOV никогда не просит оплатить доставку или страховку, не запрашивает у победителей данные банковских карт. Будьте осторожны и не становитесь жертвами мошенников! #конкурс_sokolov

SOKOLOV 06.06.2016
Likes: 82 171
Comments: 5 748
Reposts: 24 183
Total Interactions: 112 102
Post Engagement Rate: 11.7

КОНКУРС 💍🎁 Хотели бы получить в подарок роскошное кольцо SOKOLOV из золота с миксом камней или одно из 10 серебряных колец? Ставьте "лайк" и участвуйте в новом конкурсе! Правила, как всегда, просты: ✔Подпишитесь на группу https://vk.com/sokolov.russia. ✔Поделитесь этой записью у себя на стене. Главный приз – кольцо из золота 585 пробы с цитрином, сапфировыми корундами и фианитами. Дополнительные призы – 10 колец из серебра 925 пробы с фианитами. 20 июня мы объявим 11 счастливчиков, которые получат в подарок кольца SOKOLOV. Имена победителей случайным образом определит специальное приложение. Обращаем ваше внимание на то, что итоги конкурсов от SOKOLOV всегда публикуются в специальной теме обсуждений: https://vk.com/topic-46408089_31745971 и только после публикации результатов представители бренда связываются с победителем. SOKOLOV никогда не просит оплатить доставку или страховку, не запрашивает у победителей данные банковских карт. Будьте осторожны и не становитесь жертвами мошенников! #конкурс_sokolov

SUNLIGHT 22.06.2016
Likes: 37 114
Comments: 2 609
Reposts: 11 611
Total Interactions: 51 334
Post Engagement Rate: 6.17

КОНКУРС от #SUNLIGHT💍 Правила самые простые: ✔ Вступайте в нашу группу: https://vk.com/sunlightbrilliant ✔ Делайте репост этой записи 29 июня мы выберем победителя, которому достанется золотое кольцо с 26 бриллиантами (на выбор): 👉 Кольцо с 26 бриллиантами из белого золота: http://vk.cc/5j3IVd 👉 Кольцо с 26 бриллиантами из желтого золота: http://vk.cc/5j3Jz9 Желаем всем удачи! ❤ Также, участвуйте в других наших конкурсах: 1. Конкурс репостов (группа SUNMAG): http://vk.com/sunmag?fixed=1 2. Конкурс лучших фотографий: http://vk.com/sunlightbrilliant?w=wall-32124003_212802 3. Конкурс на последний комментарий (группа SUNLIGHT): https://vk.com/sunlightbrilliant?w=wall-32124003_933349 4. Конкурс на последний комментарий (группа SUNMAG): http://vk.com/sunmag?w=wall-80050062_20088

SUNLIGHT 29.06.2016
Likes: 28 609
Comments: 2 222
Reposts: 19 797
Total Interactions: 50 628
Post Engagement Rate: 6.02

КОНКУРС от #SUNLIGHT💍 Правила самые простые: ✔ Вступайте в нашу группу: https://vk.com/sunlightbrilliant ✔ Делайте репост этой записи 6 июля мы выберем 4 победителей, которым достанутся модные кварцевые часы (на выбор): 👉 Часы в белом цвете: http://vk.cc/5kC7VH 👉 Часы в розовом цвете: http://vk.cc/5kC8ni Желаем всем удачи! ❤ Также, участвуйте в других наших конкурсах: 1. Конкурс репостов (группа SUNMAG): http://vk.com/sunmag?fixed=1 2. Конкурс лучших фотографий: https://vk.com/topic-32124003_34370640 3. Конкурс на последний комментарий (группа SUNLIGHT): https://vk.com/sunlightbrilliant?w=wall-32124003_933349 4. Конкурс на последний комментарий (группа SUNMAG): http://vk.com/sunmag?w=wall-80050062_20088 Еще больше конкурсов здесь: http://sunlight.net/smm/

SUNLIGHT 08.06.2016
Likes: 31 951
Comments: 2 652
Reposts: 11 108
Total Interactions: 45 711
Post Engagement Rate: 5.5

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Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.