Fashion, July 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
7 590 835 62
2 676 320 52
810 403 60
31 467 4
415 980 11
54 648 42
80 816 45
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
19.63% Percentage of users’ questions answered by brand Response Rate
2 020 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
15.68% Percentage of users’ questions answered by brand Response Rate
1 701 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
11.93% Percentage of users’ questions answered by brand Response Rate
917 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
51.67% Percentage of users’ questions answered by brand Response Rate
15 556 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
41.25% Percentage of users’ questions answered by brand Response Rate
1 711 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Melissa Average Response Time: 720 min. Response Rate: 71% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
TheOfficialPandora Average Response Time: 8 412 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Next.com.ru Average Response Time: 190 min. Response Rate: 73% AMIQ: 388
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.94 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.12 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.1 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.5 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PANDORA + 2 966 801
ALDO Shoes + 1 563 198
Yo Amo los Zapatos + 453 483
Dafiti + 284 386
Tavi Castro + 236 030
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
11.32
Yo Amo los Zapatos 39 884 631
0
Converse 37 393 806
0
H&M 27 775 407
0.04
Victoria's Secret 27 255 961
0.01
ZARA 24 262 702
0.01
Levi's 23 191 458
0.14
Louis Vuitton 18 647 283
0.01
Burberry 17 115 440
0.03
Michael Kors 16 743 389
0
Vans 16 152 495
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Victoria's Secret + 1 616 017
H&M + 606 730
ZARA Official + 578 214
Gucci + 461 723
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.78
Victoria's Secret 42 961 706
2.23
H&M 15 711 234
0.92
ZARA Official 12 342 275
1.47
3.67
forever21 11 125 198
2.71
Dolce & Gabbana 10 048 080
1.32
Gucci 9 749 128
1.04
Prada 9 187 077
1.58
Michael Kors 8 311 746
1.09
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Marc Jacobs + 244 285
Burberry + 146 760
Victoria's Secret + 103 845
gucci + 71 300
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
Victoria's Secret 9 862 670
0.01
H&M 7 989 422
0.02
Burberry 6 855 044
0.03
Marc Jacobs 6 750 330
0.05
Louis Vuitton 5 648 397
0.06
Dolce & Gabbana 4 112 078
0.04
gucci 3 523 477
0.04
Michael Kors 3 361 422
0.06
Calvin Klein 3 215 099
0.05
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Vans + 6 115
DC Shoes + 3 339
Calvin Klein + 1 787
Louis Vuitton + 1 490
Fendi + 1 465
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.05
DC Shoes 1 079 139
0.17
Burberry 262 035
0.15
Vans 207 353
0.57
H&M 193 785
0.17
Louis Vuitton 127 490
0.28
GUCCI 89 712
0
Cartier 82 865
0.23
Converse 68 415
0.66
Topshop 66 567
13.61
Calvin Klein 64 836
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
H&M + 42 009
Burberry + 28 277
HUGO BOSS + 21 668
Converse + 21 108
GUCCI + 16 366
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
H&M 6 307 620
0
Burberry 5 254 797
0
HUGO BOSS 4 021 631
0
GUCCI 3 958 583
0
Topshop 2 653 822
0.01
Lacoste 2 647 697
0
Marc Jacobs 2 242 915
0
Converse 2 215 946
0
Piaget 1 737 584
0.01
Swarovski 1 634 032
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
· ZARA · + 11 466
H&M + 10 083
Topshop + 4 608
Ralph Lauren + 3 726
PANDORA + 3 007
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Swarovski 1 477 684
0.36
H&M 258 447
0.1
· ZARA · 255 021
0.37
Michael Kors 199 639
0.13
Valentino 190 962
1.47
Tiffany & Co. 149 514
1.04
Topshop 149 381
0.02
Bottega Veneta 139 160
0.25
Marc Jacobs 108 313
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.67
SOKOLOV 1 025 630
0.91
SUNLIGHT 849 659
0.06
Dolce&Gabbana 456 418
0.54
0.11
H&M Russia 327 310
0.48
kari 293 193
0.06
ZARA 243 467
Yo Amo los Zapatos 26.07.2016
Likes: 611 885
Comments: 3 696
Reposts: 43 552
Total Interactions: 659 133
Post Engagement Rate: 1.66

#sneakers fabulosas 💯💯

Yo Amo los Zapatos 18.07.2016
Likes: 533 232
Comments: 1 522
Reposts: 37 388
Total Interactions: 572 142
Post Engagement Rate: 1.44

Fantástico #look❤️

Yo Amo los Zapatos 09.07.2016
Likes: 483 450
Comments: 2 008
Reposts: 27 880
Total Interactions: 513 338
Post Engagement Rate: 1.3

Muero por tener unos #tacones así!

Yo Amo los Zapatos 13.07.2016
Likes: 464 371
Comments: 1 466
Reposts: 24 437
Total Interactions: 490 274
Post Engagement Rate: 1.24

❤️

Yo Amo los Zapatos 28.07.2016
Likes: 445 508
Comments: 1 914
Reposts: 25 062
Total Interactions: 472 484
Post Engagement Rate: 1.19

Buen día #ShoeLovers ❤️

Victoria's Secret 21.07.2016
Likes: 541 119
Comments: 1 689
Reposts: 0
Total Interactions: 542 808
Post Engagement Rate: 1.28

Happy Birthday, @sarasampaio!

Victoria's Secret 04.07.2016
Likes: 489 291
Comments: 1 217
Reposts: 0
Total Interactions: 490 508
Post Engagement Rate: 1.18

Go all out. Happy 4th! 🇺🇸

Victoria's Secret 24.07.2016
Likes: 474 949
Comments: 1 164
Reposts: 0
Total Interactions: 476 113
Post Engagement Rate: 1.12

Picture perfect. San Francisco looks good on @taylor_hill.

Victoria's Secret 09.07.2016
Likes: 428 014
Comments: 1 398
Reposts: 0
Total Interactions: 429 412
Post Engagement Rate: 1.03

For those times when a bikini won’t cut it.

Victoria's Secret 15.07.2016
Likes: 423 066
Comments: 1 144
Reposts: 0
Total Interactions: 424 210
Post Engagement Rate: 1.01

Because that plunging neckline is way too hot to hide. #LingerieAllNight

Fendi 07.07.2016
Likes: 6 778
Comments: 0
Reposts: 2 201
Total Interactions: 8 979
Post Engagement Rate: 2.53

.@KendallJenner floating over the fountain during the #LegendsandFairytales fashion show. #Fendi90Years https://t.co/7M5hRmBIBO

Louis Vuitton 13.07.2016
Likes: 6 436
Comments: 6
Reposts: 1 495
Total Interactions: 7 937
Post Engagement Rate: 0.14

#LouisVuitton introduces a new range of rolling trunks for the 21st Century traveler. https://t.co/vr1yXvCFbS https://t.co/xWSsnGKFpC

Calvin Klein 06.07.2016
Likes: 4 495
Comments: 0
Reposts: 3 253
Total Interactions: 7 748
Post Engagement Rate: 0.24

Introducing the F16 global campaign. See more at https://t.co/cbpMUGlvnH https://t.co/FrSAH4PHq5

Victoria's Secret 04.07.2016
Likes: 4 822
Comments: 0
Reposts: 1 781
Total Interactions: 6 603
Post Engagement Rate: 0.07

Go all out. Happy 4th! 🇺🇸 https://t.co/yFhDwlVtTB

H&M France 19.07.2016
Likes: 2 328
Comments: 18
Reposts: 4 061
Total Interactions: 6 407
Post Engagement Rate: 7.34

Nous avons pris le temps de vérifier les faits. Nous déplorons cet acte malveillant et lâche, et nous condamnons toute forme de racisme.

Calvin Klein 06.07.2016
Likes: 2 839
Comments: 294
Reposts: 0
Total Interactions: 3 133
Post Engagement Rate: 4.96

Shot by photographer and filmmaker Tyrone Lebon, the Fall 2016 Calvin Klein global advertising campaign spotlights an evolved cast of talent that encompasses actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists, and professional and street cast models – often paired together to create a dynamic and artful mix of visuals. Read more about the cast at ck.com/mycalvins

H&M 21.07.2016
Likes: 1 372
Comments: 0
Reposts: 0
Total Interactions: 1 372
Post Engagement Rate: 0.71

Here’s to the power of sport and self-belief. To those who get up in the morning to go running. To those who take on new challenges, fight prejudice or conquer their fears. This is for every victory.

Calvin Klein 06.07.2016
Likes: 1 146
Comments: 165
Reposts: 0
Total Interactions: 1 311
Post Engagement Rate: 2.08

Close your eyes. Tell us about your first kiss. Shot by photographer and filmmaker Tyrone Lebon, the Fall 2016 Calvin Klein global advertising campaign spotlights an evolved cast of talent that encompasses actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists, and professional and street cast models – often paired together to create a dynamic and artful mix of visuals. #mycalvins Read more about James and the cast at ck.com/mycalvins

Tommy Hilfiger 15.07.2016
Likes: 1 122
Comments: 109
Reposts: 0
Total Interactions: 1 231
Post Engagement Rate: 7.05

Gigi Hadid & Tommy Hilfiger are proud to present, THE GIRL! Anchored with notes of jasmine, pear, and cashmere, our newest fragrance is the perfect finishing touch of confidence and effortless cool. Grab yours now at http://tom.my/thegirl Know every detail. See every scene. Join team Tommy and subscribe with us on YouTube ►► http://tom.my/youtube STAY CONNECTED ►► GET SOCIAL WITH US! Shop: http://tom.my/shop Twitter: https://twitter.com/TommyHilfiger Facebook: https://www.facebook.com/tommyhilfiger Google+: http://plus.google.com/+tommyhilfiger Instagram: https://www.instagram.com/tommyhilfiger/ Pinterest: https://www.pinterest.com/tommyhilfiger/ Snapchat: http://tom.my/snapchat Tumblr: http://tommyhilfiger.tumblr.com/ ABOUT TOMMY HILFIGER Tommy Hilfiger is one of the most innovative and recognized brands in the world for American style with a signature twist. Known for some of the most followed fashion shows to exhibition and concert partnerships, the brand’s offerings only continue to grow.

Topshop 25.07.2016
Likes: 1 173
Comments: 26
Reposts: 0
Total Interactions: 1 199
Post Engagement Rate: 1.81

We spent 24-hours hanging out with Vogue regular, Victoria's Secret Angel and new Topshop AW16 campaign girl, model of the moment, Taylor Hill (and her adorable labradoodle Tate), during a day in their new hometown of NYC. Want more? Get the Taylor Hill lowdown over on the blog. MUSIC: 'If I Had a Dog' by Frankie Cosmos

H&M 02.07.2016
Likes: 807
Comments: 13
Reposts: 26
Total Interactions: 846
Post Engagement Rate: 0.01

Style saviour: red details make every outfit pop! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a>

H&M 11.07.2016
Likes: 732
Comments: 12
Reposts: 19
Total Interactions: 763
Post Engagement Rate: 0.01

Every wardrobe benefits from some extra focus on the grey areas! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a> 

H&M 26.07.2016
Likes: 696
Comments: 12
Reposts: 25
Total Interactions: 733
Post Engagement Rate: 0.01

What are your vacay must-haves? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a> 

H&M 09.07.2016
Likes: 705
Comments: 7
Reposts: 14
Total Interactions: 726
Post Engagement Rate: 0.01

Take a break from common decency this summer. Wear your pyjamas to work! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMMagazine">#HMMagazine</a> <a href="http://hm.info/14rle">http://hm.info/14rle</a>

H&M 04.07.2016
Likes: 660
Comments: 5
Reposts: 16
Total Interactions: 681
Post Engagement Rate: 0.01

Cute dresses and cool caps for long strolls in the summer city. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HM">#HM</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HMFashion">#HMFashion</a> 

GUESS 18.07.2016
Likes: 772
Comments: 0
Reposts: 2 932
Total Interactions: 3 704
Post Engagement Rate: 11.97

Go boho with this ultra-chic woven romper, worn by LA blogger Racquel Natasha. Crochet details and bell sleeves make it an effortless option for both daytime and after-dark occasions. #LoveGUESS

Topshop 21.07.2016
Likes: 458
Comments: 1
Reposts: 2 683
Total Interactions: 3 142
Post Engagement Rate: 2.13

We love this shoulder-baring Bardot top, complete with geo tile print and tie sleeves for an updated look. Style it with some slim fit jeans and mules for a casual-cool vibe. #Topshop

Topshop 28.07.2016
Likes: 298
Comments: 0
Reposts: 1 208
Total Interactions: 1 506
Post Engagement Rate: 1.01

Mix up your party wear with soft tailoring in this contrasting print wrap dress. A fuss-free style, this dress features a cinched-waist with self-tie detail for a flattering fit and a v-neckline.

Topshop 13.07.2016
Likes: 203
Comments: 0
Reposts: 821
Total Interactions: 1 024
Post Engagement Rate: 0.7

Opt for a classic look with this bodycon mini dress. We love the crochet trim detail and striking blue for a playful, boho vibe.

GUESS 18.07.2016
Likes: 351
Comments: 3
Reposts: 628
Total Interactions: 982
Post Engagement Rate: 3.17

Blogger babe Racquel Natasha hangs out by the Malibu pier in a GUESS short-sleeve zip-up bodysuit and destroyed white denim shorts. To complete her summer look, she totes around a classic denim jacket. Click to shop Racquel's Cali style. #LoveGUESS

SOKOLOV 25.07.2016
Likes: 108 530
Comments: 6 808
Reposts: 25 118
Total Interactions: 140 456
Post Engagement Rate: 13.86

КОНКУРС 👑 10 корон и ещё больше шансов получить драгоценный подарок от SOKOLOV!💍 Правила, как всегда, просты: ✔Подпишитесь на группу vk.com/sokolov.russia. ✔Поделитесь этой записью у себя на стене. Главный приз – кольцо-корона из золота 585 пробы с фианитамии. Дополнительные призы – 9 колец-корон из серебра 925 пробы с фианитами. 8 августа мы объявим 10 счастливчиков, которые получат в подарок кольца-короны SOKOLOV. Имена победителей случайным образом определит специальное приложение. Обращаем ваше внимание на то, что итоги конкурсов от SOKOLOV всегда публикуются в специальной теме обсуждений: https://vk.com/topic-46408089_31745971 и только после публикации результатов представители бренда связываются с победителем. SOKOLOV никогда не просит оплатить доставку или страховку, не запрашивает у победителей данные банковских карт. Будьте осторожны и не становитесь жертвами мошенников! #конкурс_sokolov

SOKOLOV 04.07.2016
Likes: 80 240
Comments: 5 683
Reposts: 19 562
Total Interactions: 105 485
Post Engagement Rate: 10.66

КОНКУРС 💍🎁 Хотите получить в подарок роскошное кольцо SOKOLOV с топазами! Ставьте "лайк" и участвуйте в новом конкурсе! Правила, как всегда, просты: ✔Подпишитесь на группу https://vk.com/sokolov.russia. ✔Поделитесь этой записью у себя на стене. 18 июля мы объявим счастливчика, который получит в подарок золотое кольцо SOKOLOV с топазами. Имя победителя случайным образом определит специальное приложение. Обращаем ваше внимание на то, что итоги конкурсов от SOKOLOV всегда публикуются в специальной теме обсуждений: https://vk.com/topic-46408089_31745971 и только после публикации результатов представители бренда связываются с победителем. SOKOLOV никогда не просит оплатить доставку или страховку, не запрашивает у победителей данные банковских карт. Будьте осторожны и не становитесь жертвами мошенников! #конкурс_sokolov

SOKOLOV 11.07.2016
Likes: 54 406
Comments: 3 783
Reposts: 13 852
Total Interactions: 72 041
Post Engagement Rate: 7.23

КОНКУРС 🎁 Выиграйте серебряные часы SOKOLOV из коллекции Perfection! Ставьте "лайк" и участвуйте в нашем новом конкурсе! Правила, как всегда, просты: - Подпишитесь на группу vk.com/sokolov.russia. - Поделитесь этой записью у себя на стене. 25 июля мы объявим счастливчика, который получит в подарок ювелирные часы SOKOLOV из серебра с фианитами. Имя победителя случайным образом определит специальное приложение. Обращаем ваше внимание на то, что итоги конкурсов от SOKOLOV всегда публикуются в специальной теме обсуждений: https://vk.com/topic-46408089_31745971 и только после публикации результатов представители бренда связываются с победителем. SOKOLOV никогда не просит оплатить доставку или страховку, не запрашивает у победителей данные банковских карт. Будьте осторожны и не становитесь жертвами мошенников! #конкурс_sokolov

SUNLIGHT 06.07.2016
Likes: 33 509
Comments: 2 031
Reposts: 7 865
Total Interactions: 43 405
Post Engagement Rate: 5.14

❗ БОЛЬШОЙ КОНКУРС от SUNLIGHT ❗ Правила самые простые: ✔ Делайте репост этой записи ✔ Вступайте в нашу группу: http://vk.com/sunlightbrilliant 13 июля выберем трех случайных победителей, которым достанутся 💎 драгоценные подарки: 👉 1 место: ЗОЛОТОЕ КОЛЬЦО С БРИЛЛИАНТАМИ, ТОПАЗОМ И ЖЕМЧУГОМ - http://vk.cc/5m9Zzw 👉 2 место: ЗОЛОТУЮ ПОДВЕСКУ-ШТУРВАЛ С ФИАНИТАМИ - http://vk.cc/5m9ZPn 👉 3 место: ЯРКИЕ ЧАСЫ С ЯКОРЕМ - http://vk.cc/5m9Tnm Желаем всем удачи! ❤ Также, участвуйте в других наших конкурсах: 1. Конкурс репостов (группа SUNMAG): http://vk.com/sunmag?fixed=1 2. Конкурс лучших фотографий: https://vk.com/topic-32124003_34370640 3. Конкурс на последний комментарий (группа SUNLIGHT): https://vk.com/sunlightbrilliant?w=wall-32124003_933349 4. Конкурс на последний комментарий (группа SUNMAG): http://vk.com/sunmag?w=wall-80050062_20088 Еще больше конкурсов здесь: http://sunlight.net/smm/

SUNLIGHT 14.07.2016
Likes: 20 598
Comments: 1 109
Reposts: 4 787
Total Interactions: 26 494
Post Engagement Rate: 3.13

❗КОНКУРС от #SUNLIGHT ❗ Правила самые простые: ✔ Делайте репост этой записи ✔ Вступайте в нашу группу: http://vk.com/sunlightbrilliant ✔ Зарегистрируйтесь на сайте: http://promo.love.sl/common/landings/gift_for_you/ 20 июля выберем случайного победителя, которому достанется 💎 драгоценный подарок на выбор: ЗОЛОТОЕ КОЛЬЦО С ТОПАЗОМ: http://vk.cc/5nTrau ЗОЛОТОЕ КОЛЬЦО С ИЗУМРУДАМИ: http://vk.cc/5nToQV ЗОЛОТОЕ КОЛЬЦО С БРИЛЛИАНТАМИ: http://vk.cc/5nTpj3 Желаем всем удачи! ❤ Также, участвуйте в других наших конкурсах: 1. Конкурс репостов (группа SUNMAG): http://vk.com/sunmag?fixed=1 2. Конкурс лучших фотографий: https://vk.com/topic-32124003_34370640 3. Конкурс на последний комментарий (группа SUNLIGHT): https://vk.com/sunlightbrilliant?w=wall-32124003_933349 4. Конкурс на последний комментарий (группа SUNMAG): http://vk.com/sunmag?w=wall-80050062_20088 Еще больше конкурсов здесь: http://sunlight.net/smm/

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.