Electronics, June 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
8 544 383 46
297 602 24
855 207 56
275 505 17
301 683 6
97 991 39
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
12.13% Percentage of users’ questions answered by brand Response Rate
1 258 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
17.3% Percentage of users’ questions answered by brand Response Rate
1 725 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
13.88% Percentage of users’ questions answered by brand Response Rate
739 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
52% Percentage of users’ questions answered by brand Response Rate
742 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
10.2% Percentage of users’ questions answered by brand Response Rate
613 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
HP Russia Average Response Time: 1 203 min. Response Rate: 75% AMIQ: 2
Engagement Rate Average Values in a Selected Range
0.36 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.09 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.57 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.16 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.46 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.24 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.02 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.02 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.36 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.19 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Intel 1.87
OPPO 1.79
Intel 1.23
LG Mobile 1.08
Fast-Growing Pages Fans Growth During the Reporting Period
OPPO + 1 170 535
Huawei Mobile + 687 124
Infinix Mobile + 472 080
OnePlus + 449 153
OnePlus + 382 367
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Huawei Mobile 45 812 177
0
Microsoft Lumia 45 811 736
0.06
Samsung Mobile 42 933 361
0.08
PlayStation 38 360 156
0
Intel 35 707 965
0
OPPO 27 235 587
0
BlackBerry 27 010 085
0.03
Samsung Mobile USA 25 624 223
0.02
ASUS 24 816 600
0.04
Sony Mobile 24 168 156
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
gopro + 215 912
Sony + 171 408
Beats By Dre + 49 229
Huawei Mobile + 21 541
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.45
gopro 12 797 221
0.98
Sony 4 362 135
1.4
Beats By Dre 3 766 569
2.73
1.26
HTC 901 470
1.1
Lenovo 550 456
0.97
Huawei Mobile 404 259
1.29
ASUS 388 972
0
Microsoft Lumia 323 679
1.86
Skullcandy 253 424
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 219 183
Xbox + 168 948
Microsoft + 45 836
HTC + 35 369
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.14
PlayStation 14 235 735
0
Samsung Mobile 12 164 327
0.11
Xbox 12 033 884
0.01
Microsoft 8 095 491
0.42
0.03
Samsung Mobile US 5 358 051
0
BlackBerry 4 540 864
0.02
Sony 4 110 934
0.15
RΛZΞR 2 915 630
0.02
HTC 2 628 712
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Nintendo + 154 063
PlayStation + 151 146
Xbox + 125 580
Apple + 74 664
GoPro + 73 359
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.56
PlayStation 5 694 957
0.18
GoPro 4 900 326
0.52
Apple 4 471 155
2.01
Nintendo 2 913 394
0.12
Samsung Mobile 2 088 879
1.17
Xbox 2 058 008
0.74
PlayStation EU 643 207
0.3
Sony Xperia 636 057
0
Samsung Russia 427 533
0.14
HTC 363 194
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
HTC + 267
OPPO + 245
Mi + 225
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
PlayStation 10 293 351
0
Nintendo 3 968 922
0
Sony PlayStation 3 937 327
0
NVIDIA 3 291 994
0
Samsung Camera 2 552 438
0.01
Sony 1 676 729
0.02
Sony Xperia 1 371 821
0
Samsung USA 791 052
0.05
Samsung Mobile 480 289
0.01
Dell 369 354
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.11
Intel Russia 490 901
0.07
Huawei Mobile 486 330
0.57
Nokia Mobile 479 497
0.1
0.12
INVASION Labs 352 265
0.29
0.04
Fly 229 537
OPPO 04.06.2017
Likes: 1 134 810
Comments: 1 881
Reposts: 2 150
Total Interactions: 1 138 841
Post Engagement Rate: 14.7

Double the excitement with #OPPOF3 Black Edition this Champions Trophy. Go for it! Now available at stores near you! #CT17SelfieExpert

OPPO 01.06.2017
Likes: 964 125
Comments: 1 753
Reposts: 2 093
Total Interactions: 967 971
Post Engagement Rate: 12.51

Cheering for Team India has now become rewarding. Upload your group selfies on Facebook, Twitter using #CT17SelfieExpert or on OPPO's website & stand a chance to win an #OPPOF3 Black Edition or Team India's new jersey. Participate now - http://bit.ly/2reJbGn

OPPO 02.06.2017
Likes: 858 706
Comments: 4 595
Reposts: 4
Total Interactions: 863 305
Post Engagement Rate: 11.16

Umesh Yadav is pretty excited for the ICC Champions Trophy' 17. Check out this little team bonding. Shot by #OPPOF3 #SelfieExpert #CT17SelfieExpert

OPPO 02.06.2017
Likes: 827 456
Comments: 1 902
Reposts: 1
Total Interactions: 829 359
Post Engagement Rate: 10.72

Shikhar Dhawan is geared up for the ICC Champions Trophy' 17. This lovely group selfie by #OPPOF3 Black Edition is melting our hearts. #CT17SelfieExpert

OPPO 02.06.2017
Likes: 737 776
Comments: 2 364
Reposts: 1
Total Interactions: 740 141
Post Engagement Rate: 9.56

Ajinkya Rahane is confident for the ICC Champions Trophy' 17. Check out his amazing group selfie by the #OPPOF3. #CT17SelfieExpert

gopro 26.06.2017
Likes: 444 552
Comments: 1 729
Reposts: 0
Total Interactions: 446 281
Post Engagement Rate: 3.49

Photo of the Day: During a transatlantic journey from #France, @chrisgmorris2 noticed a hitchhiker #surfing the bow #wave of his #boat. He resourcefully snagged a washing pole and mounted a #GoPro to the end. With the camera set to TimeLapse mode, he leaned out of the fairlead to get close to the #action. • • • @GoProFR #GoProFR #🛥 #🐬

gopro 27.06.2017
Likes: 428 120
Comments: 1 375
Reposts: 0
Total Interactions: 429 495
Post Engagement Rate: 3.36

Dogs just look cool with sunglasses on. End of story. #NationalSunglassesDay 📷: @timthetoothninja • • • #GoPro #GoProPets #🐶 #🕶#toocoolforschool #dogsofinstgram

gopro 21.06.2017
Likes: 386 530
Comments: 820
Reposts: 0
Total Interactions: 387 350
Post Engagement Rate: 3.04

Photo of the Day: Well, there are worse places to wreck a #ship. Ahmed Khadimallah discovered this #scenic marvel while #exploring the inviting waters of #Tunisia. • • • #GoPro #GoProTravel #Africa #wanderlust #snorkeling #overunder

gopro 08.06.2017
Likes: 381 641
Comments: 1 598
Reposts: 0
Total Interactions: 383 239
Post Engagement Rate: 3.03

Photo of the Day: @keeganjhn knows that the perfect spot is often the one you have to work for. "When we arrived at Crater Lake, 15ft #snow drifts towered over our van and there was no #lake in sight. Sinking to our waists every few steps, we climbed until the massive lake appeared before us." • • • #GoPro #GoProTravel #hammock #craterlake

gopro 28.06.2017
Likes: 369 835
Comments: 1 107
Reposts: 0
Total Interactions: 370 942
Post Engagement Rate: 2.9

Photo of the Day: That's a big seagull! #😮 📷: @theo_demanez • • • #GoPro #Caribbean #✈️#GoProTravel #BlueWater #wanderlust #vacation

Nintendo of America 26.06.2017
Likes: 57 708
Comments: 0
Reposts: 32 443
Total Interactions: 90 151
Post Engagement Rate: 1.25

Super Mario World, Earthbound, Star Fox 2 + 18 more games? Now you’re playing with super power! #SNESClassic launc… https://t.co/URlU6U0ChD

Nintendo of America 13.06.2017
Likes: 23 625
Comments: 0
Reposts: 13 184
Total Interactions: 36 809
Post Engagement Rate: 0.52

#SuperMarioOdyssey roars onto #NintendoSwitch Oct 27, 2017! https://t.co/lvLozf1nax

Nintendo of America 21.06.2017
Likes: 22 553
Comments: 301
Reposts: 7 558
Total Interactions: 30 412
Post Engagement Rate: 0.42

Um, actually he's been "Captured" by Mario. https://t.co/RNqL1SqAGl

PlayStation 13.06.2017
Likes: 23 570
Comments: 3
Reposts: 6 765
Total Interactions: 30 338
Post Engagement Rate: 0.22

It's happening. https://t.co/XN1s2o9qar

Nintendo of America 13.06.2017
Likes: 16 391
Comments: 0
Reposts: 10 029
Total Interactions: 26 420
Post Engagement Rate: 0.37

#Metroid: Samus Returns brings back the feel of the classic adventures, but with improved graphics and new abilitie… https://t.co/3ht6SLU61Y

Nintendo 13.06.2017
Likes: 200 615
Comments: 28 547
Reposts: 0
Total Interactions: 236 768
Post Engagement Rate: 8.48

Join Mario on a massive, globe-trotting 3D adventure! Use his incredible new abilities to collect Moons that power up your airship- the Odyssey, and rescue Princess Peach from Bowser’s wedding plans! Super Mario Odyssey launches to Nintendo Switch on October 27, 2017. Learn more about Super Mario Odyssey! https://goo.gl/4bmB4F Follow Nintendo E3 Coverage! http://e3.nintendo.com #NintendoSwitch #SuperMarioOdyssey #E32017 Subscribe for more Nintendo fun! https://goo.gl/09xFdP Visit Nintendo.com for all the latest! http://www.nintendo.com/ Like Nintendo on Facebook: http://www.facebook.com/Nintendo Follow us on Twitter: http://twitter.com/NintendoAmerica Follow us on Instagram: http://instagram.com/Nintendo Follow us on Pinterest: http://pinterest.com/Nintendo Follow us on Google+: http://google.com/+Nintendo

PlayStation 13.06.2017
Likes: 70 860
Comments: 5 609
Reposts: 0
Total Interactions: 77 596
Post Engagement Rate: 1.38

https://www.playstation.com/en-us/games/god-of-war-ps4/ From Santa Monica Studio and creative director Cory Barlog comes a new beginning for one of gaming’s most recognizable icons. Living as a man outside the shadow of the gods, Kratos must adapt to unfamiliar lands, unexpected threats, and a second chance at being a father. Together with his son Atreus, the pair will venture into the brutal Norse wilds and fight to fulfill a deeply personal quest. Visit the official site: http://godofwar.com Follow on Twitter: http://twitter.com/sonysantamonica Engage on Facebook: http://facebook.com/godofwar Our Best Fan Art: http://instagram.com/santamonicastudio ©2017 Sony Interactive Entertainment LLC. God of War is a trademark of Sony Interactive Entertainment LLC.

Nintendo 13.06.2017
Likes: 52 677
Comments: 7 575
Reposts: 0
Total Interactions: 61 309
Post Engagement Rate: 2.2

Metroid: Samus Returns is an action-packed, side-scrolling shooter which has been remade to include engaging and immersive 3D visuals and a rich, atmospheric color palette. Metroid: Samus Returns launches September 15, 2017. Rated Everyone 10+. Follow Nintendo E3 Coverage! http://e3.nintendo.com #Nintendo3DS #MetroidSamusReturns #E32017 Subscribe for more Nintendo fun! https://goo.gl/09xFdP Visit Nintendo.com for all the latest! http://www.nintendo.com/ Like Nintendo on Facebook: http://www.facebook.com/Nintendo Follow us on Twitter: http://twitter.com/NintendoAmerica Follow us on Instagram: http://instagram.com/Nintendo Follow us on Pinterest: http://pinterest.com/Nintendo Follow us on Google+: http://google.com/+Nintendo

Nintendo 13.06.2017
Likes: 43 226
Comments: 6 878
Reposts: 0
Total Interactions: 51 981
Post Engagement Rate: 1.86

Metroid Prime 4 is currently in development for Nintendo Switch. Follow Nintendo E3 Coverage! http://e3.nintendo.com #NintendoSwitch #MetroidPrime4 #MP4 #E32017 Subscribe for more Nintendo fun! https://goo.gl/09xFdP Visit Nintendo.com for all the latest! http://www.nintendo.com/ Like Nintendo on Facebook: http://www.facebook.com/Nintendo Follow us on Twitter: http://twitter.com/NintendoAmerica Follow us on Instagram: http://instagram.com/Nintendo Follow us on Pinterest: http://pinterest.com/Nintendo Follow us on Google+: http://google.com/+Nintendo

Xbox 11.06.2017
Likes: 44 284
Comments: 3 298
Reposts: 0
Total Interactions: 51 684
Post Engagement Rate: 2.65

Watch the 2017 Xbox E3 Briefing LIVE June 11 at 2 PM PT on Mixer, Facebook Live, Twitch, and more.

PlayStation 11.06.2017
Likes: 1 430
Comments: 88
Reposts: 56
Total Interactions: 1 574
Post Engagement Rate: 0.02

Today marks the 10th (!) anniversary of PlayStation.Blog. Thank you for letting us be a part of your life! <a href="http://play.st/2shNulX" class="ot-anchor">play.st/2shNulX</a> 

PlayStation 28.06.2017
Likes: 549
Comments: 73
Reposts: 18
Total Interactions: 640
Post Engagement Rate: 0.01

Winter is coming, and your choices mean the difference between life and death in the free PS Plus games for July 2017. <a href="http://play.st/2tYv0EQ" class="ot-anchor">play.st/2tYv0EQ</a> 

NVIDIA 18.06.2017
Likes: 509
Comments: 48
Reposts: 27
Total Interactions: 584
Post Engagement Rate: 0.02

The right gear for dad. Happy <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23FathersDay">#FathersDay</a>!

PlayStation 22.06.2017
Likes: 539
Comments: 25
Reposts: 12
Total Interactions: 576
Post Engagement Rate: 0.01

God of War director Cory Barlog talks to PlayStation.Blog about Atreus’ long, tricky journey from concept to reality. <a href="http://play.st/2sZbH11" class="ot-anchor">play.st/2sZbH11</a> 

PlayStation 30.06.2017
Likes: 450
Comments: 25
Reposts: 11
Total Interactions: 486
Post Engagement Rate: 0

Crash is back! Go behind the scenes with the team behind our favorite bandicoot&#39;s glorious remastered return. <a href="http://play.st/2u6T34F" class="ot-anchor">play.st/2u6T34F</a> 

Polaris 01.06.2017
Likes: 14 405
Comments: 2 225
Reposts: 8 219
Total Interactions: 24 849
Post Engagement Rate: 34.68

Выиграйте гироскутер для вашего ребёнка! Помните, как в детстве радовались, когда родители неожиданно дарили то, о чём «не может быть и речи»? Мы уверены, что гироскутер — волшебный подарок для ваших юных сорванцов и маленьких озорниц 😉 Эта штука безопаснее велосипеда 🚲 Правила конкурса простые👇🏻 Сделайте репост этой записи 👉🏻 Подпишитесь на наше сообщество ✍🏻 Не удаляйте запись до окончания конкурса 🖖🏻 Победителя выберем случайным образом 25 июня. Поехали! 🚀

Braun 06.06.2017
Likes: 15 520
Comments: 60
Reposts: 507
Total Interactions: 16 087
Post Engagement Rate: 10.89

Стайлинг бороды, уход за телом, стрижка волос и многое другое в одном приборе? Легко! Новая линейка наборов для стайлинга от Braun для мужчин предлагает до 9 функций в 1 гаджете. Подробнее на сайте.

ALCATEL Россия 08.06.2017
Likes: 7 967
Comments: 182
Reposts: 307
Total Interactions: 8 456
Post Engagement Rate: 41.51

А у нас крутейший конкурс с Нютой! Что нужно сделать? Составьте свой LED-лук и сфотографируйте его! Каким он будет? Решаешь только ты. Делай селфи с крутым луком в стиле #A5LED и не забудь специальные теги #Зажгисвойобраз #A5LED Будь с нами! Будь ярче всех! А мы позаботимся о том, чтобы три самых ярких образа получили по новенькому A5 LED! Подробные правила конкурса по ссылке: https://vk.cc/6K47mF

Nokia Mobile 05.06.2017
Likes: 7 489
Comments: 183
Reposts: 13
Total Interactions: 7 685
Post Engagement Rate: 1.6

Какие песни ты предпочитаешь слушать с друзьями? Делись в комментариях! Новый смартфон Nokia 6 поможет тебе услышать больше. Оформи предзаказ уже сейчас: https://vk.cc/6GnU3V #unitefor #nokiamobile

MEIZU Россия 21.06.2017
Likes: 5 768
Comments: 197
Reposts: 1 693
Total Interactions: 7 658
Post Engagement Rate: 6.89

РАЗЫГРЫВАЕМ САМЫЙ ДОСТУПНЫЙ СМАРТФОН MEIZU В РОССИИ! Отличный дизайн, яркий экран, производительная начинка, 2 симки LTE, поддержка microSD и OTG, оболочка FLYME 6 с функциями записи звонков, управления свободной памятью, встроенным антивирусом и управлением жестами. Узнайте о MEIZU M5c больше: https://mymeizu.ru/m5c/ Хотите выиграть MEIZU M5c? Это просто! 1. Нужно быть участником групп [club39172040|MEIZU Россия] и [club35905857|Mobiltelefon.ru: новости и обзоры] 2. Сделайте репост этого конкурсного поста себе на стену, сохраните репост до подведения итогов 3. Ожидайте итогов розыгрыша 28 июня с помощью сервиса Random.App мы выберем победителя конкурса, который получит MEIZU M5c. Обращаем внимание, доставка приза возможна только по территории РФ. Победителя мы объявим на стене группы, будьте бдительны и не доверяйте мошенникам.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.