Electronics, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
5 930 885 13
156 988 22
686 450 49
131 062 6
235 299 6
71 530 36
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
15.19% Percentage of users’ questions answered by brand Response Rate
1 035 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
29.62% Percentage of users’ questions answered by brand Response Rate
1 493 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
21.19% Percentage of users’ questions answered by brand Response Rate
967 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
25% Percentage of users’ questions answered by brand Response Rate
1 406 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
21.44% Percentage of users’ questions answered by brand Response Rate
760 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Siemens Home Deutschland Average Response Time: 1 619 min. Response Rate: 100% AMIQ: 4
Best Response Best brand according to the quality of reaction to users’ orders and questions
Lenovo UK & Ireland Average Response Time: 446 min. Response Rate: 75% AMIQ: 20
Engagement Rate Average Values in a Selected Range
0.08 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.84 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.14 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.1 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.26 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.19 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.14 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.11 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.32 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
OPPO + 761 645
Sony + 121 242
Electrolux + 105 666
GoPro + 93 311
Nikon + 90 338
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Microsoft Lumia 51 261 675
0.05
Samsung Mobile 42 417 286
0
PlayStation 37 887 161
0
BlackBerry 27 630 722
0
Samsung Mobile USA 25 618 416
0
Intel 25 226 955
0
Sony Mobile 24 265 194
0.01
Xbox 23 095 658
0
Nokia 13 222 554
0
OPPO 12 215 220
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
gopro + 287 917
Sony + 137 511
nintendo + 102 302
Lenovo + 24 386
HTC + 20 605
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
6.58
gopro 9 054 181
0
Sony 2 137 572
0
nintendo 1 465 360
0
HTC 632 980
0
Lenovo 292 051
3
Microsoft Lumia 257 609
0
skullcandy 231 421
0
Sennheiser 111 915
2.42
JL Audio 96 695
0
ASUS 84 870
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 226 323
Xbox + 217 028
Samsung Mobile + 124 173
HTC + 67 578
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
Samsung Mobile 11 739 609
0.12
PlayStation 11 214 603
0.11
Xbox 9 324 361
0
Microsoft 7 657 350
0.01
Samsung Mobile US 5 316 838
0
BlackBerry 4 566 045
0
0
Sony 4 040 405
0
HTC 1 600 042
0
Sony Xperia 1 073 134
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 95 339
Nintendo + 37 782
Xbox + 31 644
Samsung Mobile + 19 156
PlayStation EU + 14 787
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
PlayStation 4 378 686
0
Samsung Mobile 1 703 648
0
Nintendo 1 622 639
0
Xbox 1 437 037
0
Sony Xperia 585 242
0.52
PlayStation EU 510 873
0
HTC 353 116
0.37
Samsung Russia 239 584
0
Sony 213 970
0
ASUS 213 541
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 113 312
Sony PlayStation + 68 362
Nintendo + 67 247
Sony + 12 972
Sony Xperia + 11 010
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
PlayStation 9 948 280
0
Nintendo 3 782 105
0
Sony PlayStation 3 755 692
0
Sony 1 666 062
0.05
Sony Xperia 1 357 764
0
Samsung USA 789 436
0
Samsung Mobile 460 662
0
Dell 369 316
0.17
HTC 347 096
0.02
Sony Xperia RU 284 943
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.06
Samsung Mobile 1 369 032
0.11
Microsoft Lumia 540 406
0.28
Intel Russia 356 040
0.12
0.22
Huawei Device 274 491
0.41
0.03
Fly 217 680
0.12
Samsung Russia 205 629
Samsung Mobile 27.05.2016
Likes: 194 964
Comments: 16 558
Reposts: 60 887
Total Interactions: 272 409
Post Engagement Rate: 0.64

Introducing the new Galaxy S7 edge Injustice Edition inspired by DC Comics Super Hero Batman. WB Games spr.ly/Injustice

PlayStation 23.05.2016
Likes: 248 365
Comments: 2 658
Reposts: 4 846
Total Interactions: 255 869
Post Engagement Rate: 2.26

"Completamente perfecto" -Tech Radar Uncharted 4 ya está disponible, exclusivo en PS4. http://play.st/1SQVJY4

Samsung Mobile Thailand 19.05.2016
Likes: 152 080
Comments: 170
Reposts: 287
Total Interactions: 152 537
Post Engagement Rate: 3.26

สาวกบราวน์และโคนี่ ห้ามพลาดไอเทมพิเศษจาก Samsung x Line Friends ทั้งเคส S7 และ S7edge,Stand Wireless Charger และ power bank ที่มาพร้อมระบบ fast charge น่ารักน่าชังเบอร์นี้ จะพลาดได้ยังไง!? เริ่มวางจำหน่ายที่แรกที่งาน Thailand Mobile Expo 2016 นี้เป็นต้นไป แต่ถ้าใครพลาดมาไม่ทันซื้อในงาน ไปตามหากันต่อได้ที่ Samsung Brand Shop นะคร้าบบ รายละเอียดเพิ่มเติม คลิก! http://bit.ly/1sqz4fc

Micromax India 04.05.2016
Likes: 107 499
Comments: 458
Reposts: 472
Total Interactions: 108 429
Post Engagement Rate: 2.1

Unlock a world of opportunities with the latest #Canvas6! Sporting a full metal unibody and fingerprint scanner, the flagship is a perfect union of design and performance. Pre-book yours at the Micromax Store, today! https://goo.gl/hy81Z9

PlayStation 10.05.2016
Likes: 92 807
Comments: 3 507
Reposts: 11 180
Total Interactions: 107 494
Post Engagement Rate: 0.95

Uncharted 4: A Thief’s End lanza hoy en PS4. Dale un vistazo al video para ver que están diciendo los críticos acerca de la última aventura de Nathan Drake. http://play.st/1SOuHk4

gopro 26.05.2016
Likes: 307 368
Comments: 1 941
Reposts: 0
Total Interactions: 309 309
Post Engagement Rate: 3.44

#TBT to afternoon naps on the beach. 🐢💤💤💤#Honu #Hawaii #BigIsland #📷: @austin__elrod #GoPro #GoProTravel

gopro 30.05.2016
Likes: 293 395
Comments: 1 604
Reposts: 0
Total Interactions: 294 999
Post Engagement Rate: 3.26

Photo of the Day! @ascott345 hanging out with all his #stingray friends! #GoPro #GoProTravel #Paradise #Ocean #GrandCayman #🌊 #mrgoodtravel

gopro 31.05.2016
Likes: 281 048
Comments: 1 112
Reposts: 0
Total Interactions: 282 160
Post Engagement Rate: 3.12

Photo of the Day! @victordevalles braving a #sunset waterline! #GoPro #Slackline #Balance #GoProES #TheOutbound #StayAndWander

gopro 30.05.2016
Likes: 274 044
Comments: 6 245
Reposts: 0
Total Interactions: 280 289
Post Engagement Rate: 3.1

#SquadGoals. 🕶 Tag your crew & we might hook you up with some #GoPro swag. Our bud @timthetoothninja says what's up from #Alaska. #dogsofinstagram #ynotoutdoors #alaskalife #dailydog #goprodog #🐶

gopro 19.05.2016
Likes: 272 069
Comments: 894
Reposts: 0
Total Interactions: 272 963
Post Engagement Rate: 3.05

#GoProGirl @theblondeabroad dives into @gopromx from #RiveraMaya in #Mexico🇲🇽! She's sharing her favorite #GoPro shots from her travels south of the border. Tune into @gopromx for an awesome giveaway!

Xbox 22.05.2016
Likes: 8 479
Comments: 0
Reposts: 17 785
Total Interactions: 26 264
Post Engagement Rate: 0.28

RT for a chance to win an #XboxOne and 6 great games. #XboxSweepstakes rules: https://t.co/zsnsBKmqOd https://t.co/HVagLL4W4D

Xbox 25.05.2016
Likes: 9 209
Comments: 0
Reposts: 15 683
Total Interactions: 24 892
Post Engagement Rate: 0.27

Good news: We've got #Overwatch [T] codes! RT and follow @Xbox for a chance to win one. https://t.co/yCiICGU2wd

ASUS España 24.05.2016
Likes: 0
Comments: 0
Reposts: 20 753
Total Interactions: 20 753
Post Engagement Rate: 65.48

RT @ASUSROGES: ¡Participa y gana placas base y gráficas de ASUS, el juego Overwatch y vales de @G2A_ES! https://t.co/n9DkJvzYTH https://t…

Samsung Mobile 27.05.2016
Likes: 10 959
Comments: 0
Reposts: 8 099
Total Interactions: 19 058
Post Engagement Rate: 0.16

Introducing the Galaxy S7 edge Injustice Edition inspired by @DCComics Super Hero Batman. @InjusticeGame @WB_Games https://t.co/I7xqF55XAT

PlayStation 08.05.2016
Likes: 11 732
Comments: 0
Reposts: 4 685
Total Interactions: 16 417
Post Engagement Rate: 0.15

Call your mom today. There's a good chance she got you your first PlayStation! https://t.co/8jAB0AdrEn

PlayStation EU 09.05.2016
Likes: 11 553
Comments: 1 033
Reposts: 0
Total Interactions: 12 586
Post Engagement Rate: 2.54

Actors Nolan North (Nathan Drake) and Troy Baker (Sam Drake) look back at 10 years of Uncharted, and discuss how they crafted their characters.

PlayStation EU 19.05.2016
Likes: 4 805
Comments: 1 055
Reposts: 0
Total Interactions: 5 860
Post Engagement Rate: 1.25

Gran Turismo Sport launches on PlayStation 4 on 16 November 2016. www.playstation.com/games/gt-sport-ps4/

PlayStation EU 20.05.2016
Likes: 4 200
Comments: 483
Reposts: 0
Total Interactions: 4 683
Post Engagement Rate: 1.08

Watch the pre-season test for the FIA Gran Turismo Championship on Gran Turismo Sport. This is the world’s first public showing of Gran Turismo Sport! Players from across Europe, The Americas and Asia have gathered in London to compete head-to-head in order to be crowned the pre-season Nations Cup champion, and the pre-season Manufacturer Cup champion on Gran Turismo Sport. Hosting the stream will be: - Ben Edwards - Toniemcee Joining the two hosts will also be GT Planet’s Jordan Greer. START TIME: 6:30pm BST, Thursday 19th May 2016 END TIME: 9:00pm BST, Thursday 19th May 2016

PlayStation EU 31.05.2016
Likes: 2 936
Comments: 780
Reposts: 0
Total Interactions: 3 716
Post Engagement Rate: 0.82

PlayStation Plus is heating up for June with a sizzling line up for PS4. NBA 2K16 slams into your monthly games, alongside mysterious adventure Gone Home.

PlayStation EU 06.05.2016
Likes: 2 872
Comments: 155
Reposts: 0
Total Interactions: 3 027
Post Engagement Rate: 0.61

Actors Nolan North (Nathan Drake) and Troy Baker (Sam Drake) talk 10 years of Uncharted. Watch the full video on Monday 9th May at 3pm BST/4pm CET.

Sony Xperia 20.05.2016
Likes: 926
Comments: 36
Reposts: 20
Total Interactions: 982
Post Engagement Rate: 0.07

Go beautifully blur-free with Xperia X and Predictive Hybrid Autofocus built in. <br /><br />Pre-order yours today: <a href="http://bit.ly/G-Preorder">http://bit.ly/G-Preorder</a>

Sony Xperia 19.05.2016
Likes: 865
Comments: 34
Reposts: 24
Total Interactions: 923
Post Engagement Rate: 0.07

Highly responsive and raring to go, let Xperia XA sweat the small stuff. <br /><br />Pre-order yours from the Sony Xperia store today: <a href="http://bit.ly/G-Preorder">http://bit.ly/G-Preorder</a>

HTC 19.05.2016
Likes: 794
Comments: 105
Reposts: 19
Total Interactions: 918
Post Engagement Rate: 0.27

✔ World class 📷<br />✔ Gold standard 🔊<br />Get to know the new HTC 10.

Sony Xperia 05.05.2016
Likes: 836
Comments: 51
Reposts: 18
Total Interactions: 905
Post Engagement Rate: 0.07

Polished, premium and ready to predict your next move…the clue is in the name. <br /><br />Pre-order your Xperia X Performance today: <a href="http://po.st/G-Xperia-Performance">http://po.st/G-Xperia-Performance</a>

Sony Xperia 14.05.2016
Likes: 821
Comments: 24
Reposts: 9
Total Interactions: 854
Post Engagement Rate: 0.06

Feel fresher in stunning new colours, see further with a full-width display.<br /><br />Xperia XA is yours to pre-order from the Sony Xperia store: <a href="http://bit.ly/G-Preorder">http://bit.ly/G-Preorder</a>

REDMOND Smart Home 25.05.2016
Likes: 6 132
Comments: 183
Reposts: 2 002
Total Interactions: 8 317
Post Engagement Rate: 5.6

Выиграйте дорожную мультиварку REDMOND RMC-011! Все, что нужно сделать: ✔ стать участником группы http://vk.com/multipro, ✔ сделать репост этой записи у себя на стене. И главное: теперь жители России, Украины, Казахстана и Беларуси могут принять участие в розыгрыше! Подробнее о мультиварке ➡ http://multivarka.pro/catalog/multivarki/multivarka_redmond_rmc_011/ 6 причин взять мультиварку REDMOND RMC-011 в дорогу: ❶ Идеальный спутник Уникальная мультиварка REDMOND 011 разработана специально для приготовления полноценного питания в путешествиях. Она готовит вкусные и полезные блюда на пикнике, в гостинице и прямо в автомобиле! Просто подключите RMC-011 к аккумулятору через инвертор напряжения мощностью не менее 1000 Вт – и можете готовить любимые блюда даже в пути! ❷ Заботится о близких Мультиварка REDMOND 011 снабжена чашей с антипригарным покрытием из экологичной керамики. Блюда получатся вкусными и полезными, ведь при их приготовлении вы сможете обойтись без масла, а продукты сохранят все витамины! ❸ Идет в ногу со временем Купив мультиварку REDMOND 011, вы становитесь членом элитного клуба REDMOND и получаете доступ к расширенной программе информационной и сервисной поддержки. ❹ Ценит время 7 автоматических программ приготовления сделают для вас любое блюдо, а ваше участие в процессе не понадобится. ❺ Предусматривает мелочи Функция отложенного старта, автоматического подогрева готовых и разогрева остывших блюд позволяет спланировать свой день до мелочей. ❻ Знает все о кухне Книга «120 рецептов», идущая в комплекте к этой модели мультиварки, создана лучшими поварами REDMOND и содержит подробные инструкции и полезные рекомендации. Победитель розыгрыша будет выбран случайным образом с помощью приложения ВКонтакте 7 июня 2016 г. в 17:00! Полные правила розыгрышей в группе http://vk.com/topic-27721772_31433838 #redmond #мультиварка #путешествие #redmond #розыгрыш #приз #рецепт #кулинария

PlayStation Россия 10.05.2016
Likes: 4 483
Comments: 216
Reposts: 205
Total Interactions: 4 904
Post Engagement Rate: 2.73

Критики однозначны в своих оценках, настал ваш черёд! «Uncharted 4: Путь вора» уже в продаже: http://bit.ly/27cXOaQ

REDMOND Smart Home 17.05.2016
Likes: 3 288
Comments: 125
Reposts: 856
Total Interactions: 4 269
Post Engagement Rate: 2.88

Выиграйте ветчинницу REDMOND RHP-M02! Творите, экспериментируйте и открывайте новые грани кулинарных возможностей вместе с техникой REDMOND! Все, что нужно сделать: ✔ стать участником группы http://vk.com/multipro, ✔ сделать репост этой записи у себя на стене. И главное: теперь жители России, Украины, Казахстана и Беларуси могут принять участие в розыгрыше! Ветчинница REDMOND RHP-M02 позволит вам самостоятельно готовить домашние рулеты, колбасы, буженину и другие мясные деликатесы. Отныне на вашем столе появятся гастрономические изыски из натуральных продуктов, которые вы выбрали сами! Вы можете готовить домашние деликатесы в ветчиннице REDMOND, используя мультиварки с объемом чаши от 5 литров http://multivarka.pro/catalog/multivarki/, мультиварки-скороварки, скороварки, аэрогрили, духовой шкаф и даже обычные кастрюли. Подробнее о ветчиннице ➡ http://multivarka.pro/catalog/aksessuary_dlya_prigotovleniya/vetchinnitsa_redmond_rhp_m02/ Победитель розыгрыша будет выбран случайным образом с помощью приложения ВКонтакте 24 мая 2016 г. в 17:00! Полные правила розыгрышей в группе http://vk.com/topic-27721772_31433838 #redmond #ветчина #ветчинница #redmond #розыгрыш #приз #рецепт #кулинария

Acer в России 18.05.2016
Likes: 3 347
Comments: 116
Reposts: 717
Total Interactions: 4 180
Post Engagement Rate: 11.32

Друзья, уже в эти выходные при нашей поддержке состоится LAN-финал SL i-League Invitational по CS:GO с общим призовым фондов в размере 100,000 долларов США! В честь этого мы решили разыграть наш мощный ноутбук Aspire V Nitro Black Edition. Чтобы его получить, вам надо лишь правильно угадать, кто же победит в турнире и расшарить этот пост! Внимание, голоса принимаются до 9 утра (по Москве) субботы (21.05), так что не затягивайте 😉 Ну и главное, следите за играми и новостями турнира на трансляциях: http://twitch.tv/starladder5 и http://twitch.tv/starladder10, а также в группе [club44039859|SLTV CS:GO Studio]. Правила: 1. Быть подписчиком нашей группы. 2. Сделать репост этой публикации. 3. До 9 утра 21 мая выбрать команду в голосовании этого поста, которая по вашему мнению победит в турнире. 4. Приз будет разыгран случайным образом среди тех, кто правильно угадает победителя турнира. Обратите внимание, что доставка приза осуществляется только по РФ.

Huawei Device 19.05.2016
Likes: 3 216
Comments: 134
Reposts: 342
Total Interactions: 3 692
Post Engagement Rate: 1.35

Стань лицом смартфона #HuaweiP9Russia и получи в подарок крутую фотосессию и сам смартфон c камерой, созданной вместе с Leica! Все, что для этого нужно – запечатлеть на фото себя и цифру девять. Чем оригинальнее снимок – тем больше шансов на победу! Трех победителей выберет жюри, в состав которого входит известный фотограф Алексей Константинов http://flickr.com/alexconst Обязательные условия участия: 1. Вступить в наше сообщество http://vk.com/huaweidevicerus 2. Сделать репост этого поста 3. Выложить фото в альбом группы http://vk.cc/5ba49n с хэштегами #huaweip9russia и #хочуhuaweip9 Правила конкурса читайте тут - http://vk.cc/5bbfIj Удачи!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.