Electronics, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
6 320 036 25
165 504 23
698 911 74
177 891 8
237 902 7
72 675 38
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
26.27% Percentage of users’ questions answered by brand Response Rate
1 086 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
22.76% Percentage of users’ questions answered by brand Response Rate
685 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
21.34% Percentage of users’ questions answered by brand Response Rate
615 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
30.57% Percentage of users’ questions answered by brand Response Rate
535 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
18.13% Percentage of users’ questions answered by brand Response Rate
810 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
huaweiconsumerpolska Average Response Time: 31 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Toshiba Average Response Time: 594 min. Response Rate: 72% AMIQ: 11
Best Response Best brand according to the quality of reaction to users’ orders and questions
Lexand Average Response Time: 2 010 min. Response Rate: 67% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.12 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.73 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.91 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.27 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.14 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.09 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.3 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
OPPO + 881 414
Moto + 228 988
Philips + 215 478
Alcatel mobile + 208 085
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Microsoft Lumia 51 152 891
0
Samsung Mobile 42 428 537
0.02
PlayStation 37 983 332
0
BlackBerry 27 570 501
0.14
Samsung Mobile USA 25 665 663
0.08
Intel 25 282 414
0.01
Sony Mobile 24 288 906
0.05
Xbox 23 159 484
0
Nokia 13 227 339
0
OPPO 13 110 394
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
gopro + 315 981
Sony + 177 649
Nintendo + 144 688
Lenovo + 25 349
ASUS + 24 848
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
6.16
gopro 9 374 011
0
Sony 2 320 142
0
Nintendo 1 613 493
0
HTC 655 674
0
Lenovo 318 128
3.77
Microsoft Lumia 265 203
0
skullcandy 234 481
0
Sennheiser 116 719
0
ASUS 110 440
2.13
JL Audio 102 289
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 235 956
Xbox + 232 888
Samsung Mobile + 218 207
HTC + 106 467
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Samsung Mobile 11 966 837
0.17
PlayStation 11 461 861
0.14
Xbox 9 563 883
0.02
Microsoft 7 692 701
0.01
Samsung Mobile US 5 337 545
0
BlackBerry 4 569 365
0
0
Sony 4 045 159
0
HTC 1 710 731
0
Sony Xperia 1 075 123
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 312 072
Xbox + 132 869
Nintendo + 117 893
GoPro + 54 239
Samsung Mobile + 11 464
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
PlayStation 4 696 483
0.15
GoPro 4 022 242
0
Nintendo 1 742 881
0
Samsung Mobile 1 715 755
0
Xbox 1 570 985
0
Sony Xperia 589 018
0.76
PlayStation EU 520 986
0
HTC 353 408
0.18
Samsung Russia 240 014
0
ASUS 222 103
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 98 630
Nintendo + 59 468
Sony PlayStation + 58 014
Sony + 9 871
Sony Xperia + 8 018
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
PlayStation 10 051 821
0
Nintendo 3 843 717
0
Sony PlayStation 3 815 585
0
Sony 1 676 371
0.04
Sony Xperia 1 366 345
0
Samsung USA 789 523
0
Samsung Mobile 464 638
0
Dell 369 909
0.15
HTC 349 118
0.02
Sony Xperia RU 285 772
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.03
Samsung Mobile 1 364 990
0.13
Microsoft Lumia 536 663
0.38
Intel Russia 423 724
0.26
0.26
Huawei Device 277 536
0.44
0.03
Fly 215 621
0.09
Samsung Russia 207 058
Happy Man by Starmobile 30.06.2016
Likes: 385 186
Comments: 2 007
Reposts: 8 620
Total Interactions: 395 813
Post Engagement Rate: 8.35

Congratulations to Rody Duterte, who has officially sworn in as the 16th President of the Philippines!

Samsung Mobile Thailand 21.06.2016
Likes: 321 917
Comments: 181
Reposts: 495
Total Interactions: 322 593
Post Engagement Rate: 6.83

ไม่ว่าเมื่อไหร่ .. Official MV จากพี่บอย โกสิยพงษ์ และ Samsung Galaxy นิทานเพลงจากเรื่องจริงที่ทุกคนเคยเจอ จะเป็นยังไง รับชมได้ที่นี่ .. #S7TH #ไม่ว่าเมื่อไหร่

Samsung Mobile Levant 19.06.2016
Likes: 209 922
Comments: 1 549
Reposts: 359
Total Interactions: 211 830
Post Engagement Rate: 5.18

لما تغيب الشمس، التقط النور #خلي_رمضان_منور

Samsung Mobile Levant 23.06.2016
Likes: 130 593
Comments: 2 300
Reposts: 483
Total Interactions: 133 376
Post Engagement Rate: 3.24

#smartphones تعرف على مواصفات الأجهزة على الرابط التالي: http://spr.ly/6180BQXyj

Samsung Mobile Thailand 28.06.2016
Likes: 129 424
Comments: 116
Reposts: 136
Total Interactions: 129 676
Post Engagement Rate: 2.74

วันนี้ฝนจะตกจั้กๆ หรือตกหนักกันแน่? อยากรู้มั้ยล่ะ ลองกดในภาพดูสิ! #S7TH

gopro 27.06.2016
Likes: 366 410
Comments: 9 122
Reposts: 0
Total Interactions: 375 532
Post Engagement Rate: 4.02

Photo of the Day! Someone has a #CaseOfTheMondays. 📷: Karolline Cunha #DogsOfInstagram #DailyPup #LakeLife #InstaDog #GoldenRetreivers #GoPro

gopro 16.06.2016
Likes: 297 196
Comments: 1 126
Reposts: 0
Total Interactions: 298 322
Post Engagement Rate: 3.24

Thanks to @virginamerica, we've been killing our #Hawaiiscape here on #Maui with @rorykramer, @lauren_parks_ @ashbax808 @hawaii_aquaholic + @allgooder! We're hosting a meetup today at #BigBeach on Maui from 12pm-2pm Island time! (check the location tag on this photo, we'll be to the left of 2nd entrance lifeguard tower) We're giving away #GoPros for whoever posts the best photo using #GoPro, #Hawaiiscape + #GoProMauiMeetup! See you all soon! #Aloha #☀️ #🏖

gopro 29.06.2016
Likes: 287 448
Comments: 583
Reposts: 0
Total Interactions: 288 031
Post Engagement Rate: 3.08

Photo of the Day! @didzeee blew our minds when he shared "one of the most beautiful sunsets" with us. Stunning! Who are you sharing your favorite views with? Show us by following the link in our bio! #GoPro #Sunset #Malaysia #Langkawi #☀️

gopro 02.06.2016
Likes: 283 713
Comments: 1 832
Reposts: 0
Total Interactions: 285 545
Post Engagement Rate: 3.15

We're digging deep for our #HEROSessionChallenge! This weekend's theme is all about #pets. So be like @timthetoothninja (who buried his #HEROSession) grab your #GoPro, your best friend (🐶) and show us how your #HEROSession can hold up to whatever your furry friend can dish out! #GoPro #GoProPets #Woof #Dogs #dogsofinstagram

gopro 10.06.2016
Likes: 279 482
Comments: 1 598
Reposts: 0
Total Interactions: 281 080
Post Engagement Rate: 3.07

Photo of the Day! With the wind at their backs and the sun upon their faces, @anna_teachey took on the #LakeLouise waters during her Canadian #Honeymoon at #BanffNationalPark. 🏔#Epic #TravelFearless #GreatOutdoors #ExploreCanada #GoPro

Xbox 13.06.2016
Likes: 38 398
Comments: 0
Reposts: 15 792
Total Interactions: 54 190
Post Engagement Rate: 0.58

Personalize your very own #Xbox Wireless Controller with Xbox Design Lab. #XboxE3 https://t.co/QEywccy9nt

Xbox 13.06.2016
Likes: 24 902
Comments: 0
Reposts: 15 111
Total Interactions: 40 013
Post Engagement Rate: 0.42

Introducing the new Xbox One S, featuring 4K Ultra HD video, streamlined controller, and more. #XboxE3 https://t.co/CWuG5QEeF7

Xbox FR 27.06.2016
Likes: 6 896
Comments: 0
Reposts: 17 539
Total Interactions: 24 435
Post Engagement Rate: 5.78

RT & tweet #XboxLovesGoT pour tenter de gagner la #XboxOne collector #GameOfThrones & le coffret intégral #GoTFinale https://t.co/h8c7Ub4EAO

Nintendo España 28.06.2016
Likes: 19 129
Comments: 0
Reposts: 4 471
Total Interactions: 23 600
Post Engagement Rate: 12.73

Mr. Shibata, directly with @Rubiu5 #presentaciónZelda https://t.co/uAAJZ07jPd

HP France 08.06.2016
Likes: 0
Comments: 0
Reposts: 18 511
Total Interactions: 18 511
Post Engagement Rate: 34.7

RT @ArianaGrande: Merci Paris! Je vous aime de tout mon coeur

GoPro 30.06.2016
Likes: 48 175
Comments: 667
Reposts: 0
Total Interactions: 48 842
Post Engagement Rate: 1.21

GoPro and Pinkbike have teamed up once again to bring you the GoPro of the World: Best Line Contest. Sending some sweet jumps? Riding a rowdy line with your friends? Taking your bike where no bike has gone before? Well, this year, we are bringing you more chances to win. Contest runs July 1st - Nov 30, 2016. One Grand Prize Winner takes home $15,000. Official rules and submission on http://www.pinkbike.com/contest/gopro Shot 100% on the HERO4® camera from ‪http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ To license clips from this video, go to https://licensing.gopro.com Music Evangelos "Forward" For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

GoPro 23.06.2016
Likes: 8 866
Comments: 514
Reposts: 0
Total Interactions: 9 380
Post Engagement Rate: 0.23

Overcoming their physical challenges, an armless man and his blind best friend take action in preserving their environment by planting a forest of more than 10,000 trees in rural China. Like a classic fable, this inspirational story goes beyond pollution, climate control and Mother Nature; it's an epic story that proves anyone and everyone can make a real difference in the world. To learn more, visit https://goo.gl/UhScQL. Shot 100% on the HERO4® camera from ‪http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ To license clips from this video go to https://licensing.gopro.com Music William Ryan Fritch "Flutters" https://goo.gl/HpSv21 For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

GoPro 09.06.2016
Likes: 8 331
Comments: 765
Reposts: 0
Total Interactions: 9 096
Post Engagement Rate: 0.23

Flying a wingsuit over an active volcano has long been a dream for Roberta Mancino. After years of training, she embarked on a mission to Chile's Villarrica stratovolcano to fly through the sulfur-infused smoke that pours from its crater. Villarrica proved to be the place where this dream came true. Watch as Roberta jumps from a helicopter at 15,000ft and flies her wingsuit through the volcanic smoke and turbulence above one of South America's highest active volcanoes. Filmer: Sebastian Alvarez Shot 100% on the HERO4® camera from ‪http://GoPro.com. This video features drone footage of Marum from "GoPro: Descent Into the Lava of Marum in 4K" https://www.youtube.com/watch?v=toxDDERtvOY Get stoked and subscribe: http://goo.gl/HgVXpQ To license clips from this video go to https://licensing.gopro.com Music For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

PlayStation EU 10.06.2016
Likes: 6 913
Comments: 1 085
Reposts: 0
Total Interactions: 7 998
Post Engagement Rate: 1.55

GoPro 05.06.2016
Likes: 7 103
Comments: 338
Reposts: 0
Total Interactions: 7 441
Post Engagement Rate: 0.19

Join world championship kickboxer Nenad Pagonis for a unique stroll down Dunavska Street, one of the oldest streets in Novi Sad, Serbia. Captured, edited and submitted by GoPro Awards recipient, Zoran Marinković. Shot 100% on the HERO4® camera from ‪http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ To license clips from this video go to https://licensing.gopro.com Music Bear Dance "Slow Magic" Find it on iTunes at: https://goo.gl/1xrtuf For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

PlayStation 08.06.2016
Likes: 824
Comments: 33
Reposts: 49
Total Interactions: 906
Post Engagement Rate: 0.01

Introducing Injustice 2, the follow-up to NetherRealm&#39;s 2013 hit superhero brawler. Watch the debut trailer. <a href="http://play.st/1XE6Riw">play.st/1XE6Riw</a>

PlayStation 04.06.2016
Likes: 826
Comments: 38
Reposts: 32
Total Interactions: 896
Post Engagement Rate: 0.01

Get $8 towards a TMNT: Out of the Shadows movie ticket with select PS Store purchases <a href="http://play.st/1ZkQggR">play.st/1ZkQggR</a>

PlayStation 16.06.2016
Likes: 790
Comments: 39
Reposts: 36
Total Interactions: 865
Post Engagement Rate: 0.01

Starting tomorrow, play PlayStation VR at retailers nationwide. <a href="http://play.st/1WOPVp0">play.st/1WOPVp0</a>

PlayStation 08.06.2016
Likes: 698
Comments: 67
Reposts: 31
Total Interactions: 796
Post Engagement Rate: 0.01

Watch Dogs 2 is coming to PS4 November 15. Learn how you&#39;ll take on the city of San Francisco as new protagonist Marcus Holloway. <a href="http://play.st/22PzVTq">play.st/22PzVTq</a>

Sony Xperia 19.06.2016
Likes: 714
Comments: 33
Reposts: 17
Total Interactions: 764
Post Engagement Rate: 0.06

A stunning metal frame on the outside, Xperia Z5 series is a powerhouse of possibility on the inside.<br /><br /><a href="http://bit.ly/-G-XperiaZ5">http://bit.ly/-G-XperiaZ5</a>

LG Electronics 16.06.2016
Likes: 14 289
Comments: 695
Reposts: 5 756
Total Interactions: 20 740
Post Engagement Rate: 13.06

Разыгрываем главный флагман этого года — LG G5 SE! Хочешь стать обладателем самого инновационного смартфона 2016 года? LG G5 SE удивляет функциональностью, необычным модульным дизайном и двумя основными камерами — стандартной на 16 Мп и широкоформатной на 8 Мп с углом обзора в 135°. Смартфон, который может трансформироваться в профессиональную фотокамеру и Hi-Fi аудиосистему. И он может достаться вам за несколько кликов! Чтобы получить смартфон: 1. Подпишись на нашу страницу; 2. Сделай репост конкурсной записи; 3. Дождись объявления результатов конкурса, которое состоится 30 июня, и получи свой LG G5 SE! http://s.lg.ru/vfcjo #LG #G5SE #смартфон #гаджет #geek #конкурс #хочуG5SE #новинки

ZTE Россия 15.06.2016
Likes: 2 826
Comments: 153
Reposts: 2 283
Total Interactions: 5 262
Post Engagement Rate: 15.11

Вот и настало время порадовать наших подписчиков новым розыгрышем! Мы готовы подарить одному из вас новенький #ZTE #BladeV7lite, который появился в продаже совсем недавно. 5’’ HD IPS дисплей, 13 и 8 Мп камеры со вспышками, сканер отпечатка пальца, алюминиевый корпус, эффектный дизайн и Android 6.0 Marshmallow на борту. Хотите? Чтобы принять участие в розыгрыше, необходимо: - подписаться на группу [club74038144|ZTE Russia] - сделать репост конкурсной записи себе на стену - открыть профиль и не удалять репост до конца розыгрыша 11 июля мы случайным образом выберем победителя при помощи приложения Random.app. Полные правила розыгрыша доступны в разделе "Документы" https://vk.com/docs?oid=-74038144 Желаем удачи!

Intel Russia 17.06.2016
Likes: 2 034
Comments: 1 744
Reposts: 196
Total Interactions: 3 974
Post Engagement Rate: 0.98

Во сколько баллов от 1 до 10 вы бы оценили эту сборку на базе Intel® Core™ i7 Extreme Edition: http://intel.ly/1O1RdKi?

REDMOND Smart Home 24.06.2016
Likes: 1 924
Comments: 47
Reposts: 1 715
Total Interactions: 3 686
Post Engagement Rate: 2.48

Внимание, розыгрыш! Выиграйте комплект умной техники REDMOND SMART HOME с управлением со смартфона! Все, что нужно сделать: ✔ стать участником группы http://vk.com/multipro, ✔ сделать репост этой записи у себя на стене. И главное: теперь жители России, Украины, Казахстана и Беларуси могут принять участие в розыгрыше! Подробнее об умной технике REDMOND SMART HOME ➡ http://multivarka.pro/catalog/smart_tech/ В подарочный комплект входят: ❶ Умный цоколь SkySocket 202S позволяет контролировать и управлять осветительными приборами в вашем доме из любой точки мира. ❷ Умная розетка SkyPlug 100S — мультифункциональное устройство для удаленного управления электроприборами. Управление и контроль электроприборами, подключенными к smart-розетке, осуществляется через мобильное приложение Ready for Sky. ❸ Умный трекер SkyTracker 08S позволяет следить за расположением и передвижением предметов, маленьких детей и домашних животных, напоминает о забытых вещах. Победитель розыгрыша будет выбран случайным образом с помощью приложения ВКонтакте 11 июля 2016 г. в 17:00! Полные правила розыгрышей в группе ➡ http://vk.com/topic-27721772_31433838 #redmond #smarthome #ready4sky #redmond #приз #розетка #трекер #редмондскай

PlayStation Россия 03.06.2016
Likes: 1 838
Comments: 78
Reposts: 1 684
Total Interactions: 3 600
Post Engagement Rate: 1.97

Мы совместно с [club26006257|PlayStation Россия] объявляем о начале нового конкурса, в котором разыграем консоль, выпущенную ограниченным тиражом — Uncharted 4 PlayStation 4, с соответствующей игрой в комплекте. Подробнее о бандле: http://vk.cc/5dUC52 Желающим получить консоль необходимо выполнить всего 3 условия: 1. Подписаться на самый буйный паблик об играх - [club43116499|C-c-combo breaker!]; 2. Подписаться на официальную группу [club26006257|PlayStation Россия]; 3. Сделать репост этой записи к себе на страницу. Не забывайте также подписываться на нашу группу в Facebook (https://www.facebook.com/cooombobreaker)! Подписавшимся в два раза больше плюсов в карму и +30% к удаче! 24 июня мы подведем итоги и назовем имя победителя, случайно выбранного из тех, кто выполнил условия конкурса. У этого счастливчика мы запросим фотоотчет о получении приза. Кстати, отчеты предыдущих победителей можно посмотреть в этом альбоме: http://vk.com/album-43116499_223195571 Напоминаем, что мы никогда не завершаем конкурсы раньше времени, мы никогда не взимаем плату за что бы то ни было — будьте внимательны, не попадайтесь на уловки мошенников.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.