Electronics, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
6 828 830 37
214 952 24
729 637 47
220 114 7
242 958 8
75 342 37
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
16.73% Percentage of users’ questions answered by brand Response Rate
1 442 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
37% Percentage of users’ questions answered by brand Response Rate
1 087 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
36.33% Percentage of users’ questions answered by brand Response Rate
362 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
28.45% Percentage of users’ questions answered by brand Response Rate
8 851 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
28.41% Percentage of users’ questions answered by brand Response Rate
970 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Duracell Average Response Time: 3 088 min. Response Rate: 67% AMIQ: 5
Best Response Best brand according to the quality of reaction to users’ orders and questions
Samsung Sverige Average Response Time: 568 min. Response Rate: 74% AMIQ: 9
Best Response Best brand according to the quality of reaction to users’ orders and questions
Acer в России Average Response Time: 549 min. Response Rate: 75% AMIQ: 4
Best Response Best brand according to the quality of reaction to users’ orders and questions
ASUS UK Average Response Time: 6 246 min. Response Rate: 100% AMIQ: 2
Best Response Best brand according to the quality of reaction to users’ orders and questions
LG Electronics Average Response Time: 183 min. Response Rate: 74% AMIQ: 79
Engagement Rate Average Values in a Selected Range
0.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.38 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.64 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.14 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.34 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.25 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.35 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.21 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
OPPO + 688 580
Samsung US + 501 666
ASUS + 352 399
Moviefone + 340 858
LeEco + 319 392
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Microsoft Lumia 50 925 770
0.21
Samsung Mobile 42 685 014
0.03
PlayStation 38 024 150
0
BlackBerry 27 460 732
0.17
Samsung Mobile USA 25 640 100
0.01
Intel 25 318 925
0.03
Sony Mobile 24 328 743
0.04
Xbox 23 129 754
0.15
ASUS 20 319 401
0
OPPO 14 752 892
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
gopro + 311 989
Sony + 177 623
Nintendo + 133 907
Beats By Dre + 88 034
Huawei Mobile + 28 437
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.92
gopro 10 091 641
1.53
Beats By Dre 3 122 024
0
Sony 2 698 294
2.61
Nintendo 1 960 109
0
HTC 704 419
0
Lenovo 371 663
3.11
Microsoft Lumia 276 922
0
Skullcandy 238 486
0
ASUS 175 743
0
Huawei Mobile 129 202
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Xbox + 257 729
PlayStation + 212 583
HTC + 156 660
Microsoft + 19 999
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.05
Samsung Mobile 12 005 406
0.11
PlayStation 11 921 585
0.03
Xbox 10 067 563
0.01
Microsoft 7 745 754
0.02
Samsung Mobile US 5 351 006
0.13
0
BlackBerry 4 567 187
0
Sony 4 043 617
0
HTC 1 994 182
0
Sony Xperia 1 076 637
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Samsung Mobile + 72 105
PlayStation + 71 649
GoPro + 52 062
Apple + 43 699
Xbox + 32 710
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
PlayStation 4 860 958
0.08
GoPro 4 164 016
0
Apple 3 483 061
0
Samsung Mobile 1 827 347
0
Nintendo 1 795 982
0
Xbox 1 644 901
0
Sony Xperia 595 957
0.3
PlayStation EU 534 535
0
HTC 353 949
0.2
Samsung Russia 282 075
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
PlayStation + 93 022
Sony PlayStation + 55 015
Nintendo + 54 008
Sony + 8 337
Sony Xperia + 8 130
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
PlayStation 10 256 466
0
Nintendo 3 961 719
0
Sony PlayStation 3 935 561
0
Sony 1 694 308
0.03
Sony Xperia 1 383 035
0
Samsung USA 790 029
0
Samsung Mobile 472 033
0
Dell 370 931
0.09
HTC 352 630
0.02
Sony Xperia RU 287 365
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.03
Samsung Mobile 1 356 680
0
Microsoft Lumia 528 950
0.51
Intel Russia 410 075
0.14
0.31
Huawei Mobile 285 254
0.45
0.03
Fly 216 196
0.04
Samsung Russia 210 206
Moviefone 22.08.2016
Likes: 326 101
Comments: 112 309
Reposts: 469 804
Total Interactions: 908 214
Post Engagement Rate: 23.17

How far would you go?

Moviefone 23.08.2016
Likes: 282 137
Comments: 48 864
Reposts: 343 055
Total Interactions: 674 056
Post Engagement Rate: 17.14

Brb. Crying.

Moviefone 26.08.2016
Likes: 152 181
Comments: 64 482
Reposts: 219 291
Total Interactions: 435 954
Post Engagement Rate: 10.98

#feelings

Samsung Mobile 06.08.2016
Likes: 362 891
Comments: 1 439
Reposts: 2 948
Total Interactions: 367 278
Post Engagement Rate: 0.86

Samsung is a proud sponsor of all those who defy barriers. Let the Games begin! #OpeningCeremony #DoWhatYouCant

Samsung Mobile 15.08.2016
Likes: 351 698
Comments: 797
Reposts: 2 988
Total Interactions: 355 483
Post Engagement Rate: 0.83

In the 1992 Barcelona Games, a race-ending injury became Derek Redmond’s character-making moment of strength. He reminded us that together, we win. #DoWhatYouCant #Athletics

gopro 04.08.2016
Likes: 387 102
Comments: 1 557
Reposts: 0
Total Interactions: 388 659
Post Engagement Rate: 3.96

Photo of the Day! @wavesonlymb lives it...eat, sleep, #waves🌊. Seriously. 👀 his profile. #GoPro #California

gopro 26.08.2016
Likes: 325 476
Comments: 593
Reposts: 0
Total Interactions: 326 069
Post Engagement Rate: 3.25

#GoPro Featured Photographer: @rorykramer I'm @rorykramer, professional life liver, free spirit, and freelance #photographer + #videographer. I'm passionate about living life and I love to explore and push the limits. To me, if you're not living life on the edge you are taking up too much space. #Runit About the shot: Time Lapse mode at 0.5. I placed the camera vertically to give it more height.

gopro 05.08.2016
Likes: 304 666
Comments: 1 263
Reposts: 0
Total Interactions: 305 929
Post Engagement Rate: 3.12

Photo of the Day! @mattjkomo with his signature move...laying it out with a #backflip! Peep 👀 his profile, the dude knows what's up! #GoPro #GoProTravel #BackflipsforDays

gopro 03.08.2016
Likes: 297 467
Comments: 626
Reposts: 0
Total Interactions: 298 093
Post Engagement Rate: 3.04

Photo of the Day! To access the #RobRoyGlacierTrack at the base of #MountAspiring, you've got to handle this suspension bridge. @leahalwayslost proves the journey itself can be worth it! Those mountains are beautiful. #GoPro #GoProANZ #GoProTravel #🇳🇿 #🏔

gopro 16.08.2016
Likes: 295 527
Comments: 580
Reposts: 0
Total Interactions: 296 107
Post Engagement Rate: 2.98

Photo of the Day! @rockhinho hanging out! #GoPro #GoProClimbing #RockClimbing #Climbing #italy🇮🇹

Samsung Mobile 02.08.2016
Likes: 10 307
Comments: 0
Reposts: 5 643
Total Interactions: 15 950
Post Engagement Rate: 0.13

Introducing the Samsung #GalaxyNote7. https://t.co/tXmuQ2l8L3

Nintendo of America 31.08.2016
Likes: 9 078
Comments: 0
Reposts: 4 456
Total Interactions: 13 534
Post Engagement Rate: 0.27

Explore new horizons with the paraglider in The Legend of Zelda: Breath of the Wild. https://t.co/xozg4GSywl

Samsung Mobile 22.08.2016
Likes: 8 941
Comments: 0
Reposts: 2 576
Total Interactions: 11 517
Post Engagement Rate: 0.1

Congrats to the countries who defied their pasts to win their first #gold medals. #DoWhatYouCant #Rio2016 https://t.co/IeyvbJGh15

Samsung Mobile 14.08.2016
Likes: 8 100
Comments: 0
Reposts: 2 163
Total Interactions: 10 263
Post Engagement Rate: 0.09

#India proved that pride makes anything possible. #ArtisticGymnastics #DoWhatYouCant https://t.co/uX5vhEbtF9

Nintendo of America 30.08.2016
Likes: 5 784
Comments: 0
Reposts: 3 087
Total Interactions: 8 871
Post Engagement Rate: 0.18

A new Nintendo Direct is on the way! Be sure to check it out this Thursday at 7 a.m. PT! https://t.co/VcyH8lpy93

PlayStation EU 16.08.2016
Likes: 5 461
Comments: 1 652
Reposts: 0
Total Interactions: 7 113
Post Engagement Rate: 1.34

The Surge is a visceral sci-fi Action RPG with a few original mechanical twists. Today we’re demonstrating the combat mechanics and crafting integral to the core gameplay experience. Fitted with an advanced CREO exo-suit, balancing your core power against your implants and exo-suit upgrades will allow you to specialize in a huge variety of combat styles, thanks to the almost limitless combinations of exo-suit addons and dozens of make-shift weapons salvaged from the industrial complex at CREO. Finely tune your gear to match your playstyle, and to best suit the challenge ahead. What’s more, the metroidvanian levels open up as your core power increases, allowing you to over-charge doors previously too strong for your suit to damage, opening new pathways to explore. The CREO facility is vast, and if you want to find and craft the best equipment and weapons, you will need to explore every area for secrets and hidden items. The Surge features innovative combat mechanics, allowing you to target individual limbs, dismembering the exo-suit addon, or weapon, that you want to acquire. Collecting tech-scrap and blueprints, you will be able to return to the Operation Center to level up and craft new exo-suit addons and weapons salvaged throughout the level. These can even be acquired from the world’s gigantic, industrial bosses. Most of what you encounter in The Surge was never designed to kill you, and most of the items you loot and craft were never designed for combat, but the combined strength of the exo-suit and near-future technology of CREO turn anything from fork-lifting addons to laser cutters into lethal weapons and armors suitable for diving deeper into the CREO complex.

GoPro 25.08.2016
Likes: 5 014
Comments: 144
Reposts: 0
Total Interactions: 5 158
Post Engagement Rate: 0.12

Jump on board the crazy MTB train with Sam Reynolds as he follows Andreu Lacondeguy & Nico Vink down one wild ride at Loosefest. Shot 100% on the HERO4® camera from ‪http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ To license clips from this video go to https://licensing.gopro.com For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

GoPro 29.08.2016
Likes: 4 636
Comments: 117
Reposts: 0
Total Interactions: 4 753
Post Engagement Rate: 0.11

GoPro and Pinkbike have teamed up once again to bring you the GoPro of the World: Best Line Contest. Here's the best of July! Contest runs July 1st - Nov 30, 2016. One Grand Prize Winner takes home $15,000. Official rules and submission on http://www.pinkbike.com/contest/gopro Shot 100% on the HERO4® camera from ‪http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ To license clips from this video go to https://licensing.gopro.com Music For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

GoPro 12.08.2016
Likes: 4 545
Comments: 184
Reposts: 0
Total Interactions: 4 729
Post Engagement Rate: 0.11

The pack mentality is something that transcends time and species. Join Geoff Gulevich, Darren Berrecloth, and Kurt Sorge as they go into the mind of where Freeride began. This story presents that we are all animals and the way we interact is different yet the same. We are only as strong as the pack around us, come and explore the Beasts of BC. Tremendous thanks to Garry Allan and his wolves for working with us. To learn more of his work with wolves, visit: www.whospeaksforwolf.com Shot 100% on the HERO4® camera from ‪http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ To license clips from this video go to https://licensing.gopro.com Music A Tribe Called Red "Bread & Cheese (feat. Black Bear)" Buy from iTunes: goo.gl/PZWOXu For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

GoPro 24.08.2016
Likes: 4 194
Comments: 173
Reposts: 0
Total Interactions: 4 367
Post Engagement Rate: 0.11

► CLICK for more info on the film: http://win.gs/TheFourthPhase From the creators of The Art of FLIGHT, Red Bull Media House presents The Fourth Phase, a snowboarding epic starring iconic athlete Travis Rice. While exploring the untapped backcountry of his native Wyoming, Rice plots a 16,000 mile course to follow the hydrological cycle around the North Pacific, where snow and ice create dreamlike landscapes on the towering mountains above. From the Japanese Alps to the volcanoes of Russia, and a spectacularly remote area of Alaska, Rice is joined by several of snowboarding’s most innovative riders including Mark Landvik, Eric Jackson, Bryan Iguchi, Pat Moore, Mikkel Bang, Jeremy Jones, Victor de Le Rue, Ben Ferguson, and more. At its core, “The Fourth Phase” features incredible snowboarding, but also tells an emotional human story. Because GoPro cameras were utilized throughout the filming of the movie, GoPro will be releasing more content closer to the world premier. This content will lend an insider perspective into Travis’ mind as he follows the North Pacific’s storm cycle to epic terrain. The film premieres globally October 2 on Red Bull TV is now available for pre-order here:http://radi.al/TheFourthPhase. http://www.thefourthphase.com Twitter/Instagram - @RBMHfilms Facebook - http://www.facebook.com/RedBullMediaHouse Get stoked and subscribe: http://goo.gl/HgVXpQ Music Music provided by Red Bull, Kishi Bashi Magic Sword "Kill Them All" For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7

PlayStation 06.08.2016
Likes: 733
Comments: 23
Reposts: 12
Total Interactions: 768
Post Engagement Rate: 0.01

Pre-order Suicide Squad at PS Store for a free rental of Batman: Assault on Arkham and a theme <a href="http://play.st/2aBi28p">play.st/2aBi28p</a>

PlayStation 15.08.2016
Likes: 631
Comments: 42
Reposts: 33
Total Interactions: 706
Post Engagement Rate: 0.01

PS4’s 4.00 update is coming soon, and will feature folders, Trophy enhancements, a UI refresh and more. Full details: <a href="http://play.st/2bhrC2A">http://play.st/2bhrC2A</a>

Sony Xperia 07.08.2016
Likes: 567
Comments: 33
Reposts: 8
Total Interactions: 608
Post Engagement Rate: 0.04

For awe-inspiring clarity.<br />For microscopic detail.<br />For eye-widening colours.<br />4K.<br /><br /><a href="http://bit.ly/-G-Xperia-Z5-Premium-">http://bit.ly/-G-Xperia-Z5-Premium-</a>

PlayStation 05.08.2016
Likes: 569
Comments: 16
Reposts: 14
Total Interactions: 599
Post Engagement Rate: 0.01

God of War III Remastered was the most downloaded PS4 game from PlayStation Store in July! Check the full charts at PlayStation.Blog. <a href="http://play.st/2aWegZo">http://play.st/2aWegZo</a>

Sony Xperia 17.08.2016
Likes: 522
Comments: 30
Reposts: 8
Total Interactions: 560
Post Engagement Rate: 0.04

Your perfect fit. <br /><br /><a href="http://bit.ly/-G-Xperia-Z5-">http://bit.ly/-G-Xperia-Z5-</a>

Huawei Mobile Belarus 08.08.2016
Likes: 75
Comments: 16 858
Reposts: 14
Total Interactions: 16 947
Post Engagement Rate: 31.6

Последняя возможность заработать дополнительные баллы в #MarafonHuaweiP9! Пишите в комментариях слово, которое будет начинаться с последней буквы предыдущего слова (ъ, ь, й, ы не учитываются). Ваш комментарий со словом должен продержаться последним в течение 10 минут Рекомендуемая тема — "Мобильная фотография" Напоминаем, что #MarafonHuaweiP9 закончится в полночь 12 августа. Полные правила можно почитать здесь: (https://new.vk.com/topic-52808698_34302768). А пока начинайте играть и зарабатывать бонусные баллы! #MarafonHuaweiP9 #HuaweiBelarus

Samsung Electronics Kazakhstan 25.08.2016
Likes: 11 585
Comments: 21
Reposts: 113
Total Interactions: 11 719
Post Engagement Rate: 16.35

Лайк, если хотите, чтобы один из этих телефонов стал вашим! http://bit.ly/2bFxQFz

Intel Russia 04.08.2016
Likes: 8 641
Comments: 251
Reposts: 35
Total Interactions: 8 927
Post Engagement Rate: 2.15

Пришло время обновить компьютер. Соберём на самый мощный?

Intel Russia 18.08.2016
Likes: 7 061
Comments: 131
Reposts: 254
Total Interactions: 7 446
Post Engagement Rate: 1.8

Как вам внешний вид корпуса для нового системного блока с процессором Intel® Core™ i7 Extreme Edition на #Gamescom2016?

PlayStation Россия 27.08.2016
Likes: 3 696
Comments: 128
Reposts: 3 141
Total Interactions: 6 965
Post Engagement Rate: 3.3

Новый конкурс для подписчиков PS Plus – разыгрываем три камеры PlayStation Camera! Подсказка: тем, кто мечтает о VR-экспериментах, без нее никак 😉 Принять участие просто: 1. Поделитесь этой записью с друзьями (вы должны обязательно состоять в сообществе [club26006257|PlayStation Россия]); 2. Вам необходимо быть подписчиком PlayStation Plus (перед объявлением победителя мы запросим ваш PSN ID, чтобы проверить аккаунт); 3. Дождитесь подведения итогов 5-го сентября.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.