Ecommerce, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
10 113 978 47
334 570 44
1 518 423 56
197 584 10
983 890 30
186 741 136
76 859 69
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
3% Percentage of users’ questions answered by brand Response Rate
529 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
20.8% Percentage of users’ questions answered by brand Response Rate
427 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
27.82% Percentage of users’ questions answered by brand Response Rate
739 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
18.67% Percentage of users’ questions answered by brand Response Rate
2 253 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12.12% Percentage of users’ questions answered by brand Response Rate
425 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
40.28% Percentage of users’ questions answered by brand Response Rate
2 965 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Эльба Average Response Time: 1 408 min. Response Rate: 75% AMIQ: 4
Best Response Best brand according to the quality of reaction to users’ orders and questions
Avito Average Response Time: 732 min. Response Rate: 82% AMIQ: 14
Engagement Rate Average Values in a Selected Range
0.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.97 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.68 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.11 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.03 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
38.39 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
38.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.49 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.35 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.09 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.31 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
WhatsApp 1.32
La Foka 1.09
9GAG 0.33
Fast-Growing Pages Fans Growth During the Reporting Period
La Foka + 1 420 884
Tattoo Lovers + 674 399
The LAD Bible + 670 735
Netflix + 597 347
Microsoft + 493 813
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
iTunes 31 243 337
5.14
9GAG 30 929 313
0
Skype 29 659 438
0
Clean Master 27 114 736
0
Amazon.com 26 671 682
1.32
WhatsApp 23 908 014
0
Netflix 23 614 269
0
Windows 20 730 279
0.01
Google 20 069 065
0
Firefox 19 165 742
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
9gag + 914 306
BLACK STAR WEAR + 18 386
Next + 12 619
ebay.com + 8 233
Lamoda.ru + 6 725
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
21.29
9gag 30 298 660
10.56
BLACK STAR WEAR 578 364
1.58
Next 295 849
2.69
0.46
ebay.com 194 624
4.02
Gepur 146 472
0.97
3.48
NAMES.RU 99 433
4.08
Lamoda.ru 88 332
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Crowdfire + 160 881
TED Talks + 137 089
Vine + 133 428
Android + 61 650
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Vine 16 385 172
0
UberFacts 13 465 185
0
UberSocial 13 265 299
0
Ramalan Indonesia 11 846 991
0.01
Android 9 049 642
0
Apple Music 8 457 417
0
TwitPic 8 318 295
0
Hootsuite 7 691 791
0.12
TED Talks 7 465 972
0
Google Play 6 179 442
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Fast-Growing Pages Fans Growth During the Reporting Period
Google Chrome + 179 859
Android + 151 721
Google + 128 725
Gmail + 127 901
Google Maps + 115 219
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Google Chrome 13 227 544
0.01
Android 12 720 261
0.02
Google 10 550 129
0.01
Gmail 9 676 034
0.01
Google Play 9 614 106
0.02
Google Maps 9 454 569
0.01
DeviantArt.com 7 784 725
0.03
Google Photos 6 411 987
0.01
Shopbop 4 740 820
The LAD Bible 25.05.2016
Likes: 384 907
Comments: 85 329
Reposts: 149 162
Total Interactions: 619 398
Post Engagement Rate: 4.74

This lad flips a water bottle for his talent show and it's the best thing I've seen...

WhatsApp 03.05.2016
Likes: 590 788
Comments: 17 263
Reposts: 8
Total Interactions: 608 059
Post Engagement Rate: 2.56

Para prevenir que o WhatsApp seja bloqueado novamente no futuro, peça ao Congresso que proteja o seu direito de comunicar-se livremente.

9GAG 31.05.2016
Likes: 479 770
Comments: 12 234
Reposts: 101 375
Total Interactions: 593 379
Post Engagement Rate: 1.92

1am to 5 am... It's my favorite time. http://9gag.com/gag/a67Azze?ref=fbp

The LAD Bible 24.05.2016
Likes: 207 328
Comments: 117 668
Reposts: 222 191
Total Interactions: 547 187
Post Engagement Rate: 4.2

This cat is an absolute savage! Like something out of WWE... Provided by: Newsflare

The LAD Bible 25.05.2016
Likes: 341 008
Comments: 74 308
Reposts: 115 870
Total Interactions: 531 186
Post Engagement Rate: 4.07

😂😂😂

9gag 30.05.2016
Likes: 1 108 400
Comments: 4 125
Reposts: 0
Total Interactions: 1 112 525
Post Engagement Rate: 3.68

Don't forget those people who helped you get where you are today. #Johnwooden#Kareemabduljabbar#9gag @9gagmobile

9gag 21.05.2016
Likes: 962 857
Comments: 38 945
Reposts: 0
Total Interactions: 1 001 802
Post Engagement Rate: 3.34

You are what you eat. #watermelon#cat#9gag @9gagmobile

9gag 02.05.2016
Likes: 937 960
Comments: 26 871
Reposts: 0
Total Interactions: 964 831
Post Engagement Rate: 3.28

This made my day. #Monday #9gag @9gagmobile

9gag 15.05.2016
Likes: 952 982
Comments: 10 780
Reposts: 0
Total Interactions: 963 762
Post Engagement Rate: 3.23

Some things never change. #shibainu #9gag @9gagmobile

9gag 31.05.2016
Likes: 920 055
Comments: 32 140
Reposts: 0
Total Interactions: 952 195
Post Engagement Rate: 3.14

Old Timberlake meets new Timberlake #justintimberlake#9gag @9gagmobile

See Tickets 12.05.2016
Likes: 0
Comments: 0
Reposts: 18 331
Total Interactions: 18 331
Post Engagement Rate: 18

RT @thestoneroses: THE STONE ROSES WILL RELEASE A NEW SINGLE TONIGHT AT 8PM https://t.co/oHYrmgwYYE

Intel 30.05.2016
Likes: 4 320
Comments: 0
Reposts: 1 288
Total Interactions: 5 608
Post Engagement Rate: 0.12

It's love at first sight with the Asus #Zenbo with Intel inside. #Computex2016 https://t.co/SyTpU6hCOI

Crowdfire 26.05.2016
Likes: 3 046
Comments: 2
Reposts: 982
Total Interactions: 4 030
Post Engagement Rate: 0.08

Join us in celebrating 1 year of #cfchat today at 12:30pm EDT/10:00pm IST! https://t.co/9QlBeh5Oat

Intel 30.05.2016
Likes: 2 863
Comments: 0
Reposts: 615
Total Interactions: 3 478
Post Engagement Rate: 0.08

The Asus #Transformer3 Pro 2-in-1 gives you Intel Core i7 performance with a versatile kickstand. #Computex2016 https://t.co/2EefgI3QPR

Crowdfire 12.05.2016
Likes: 2 258
Comments: 0
Reposts: 693
Total Interactions: 2 951
Post Engagement Rate: 0.06

It is Thursday! #cfchat day! Today we'll be talking about "Stress Management & Social Media"! 12:30pm EDT https://t.co/wqQlI4hxrP

nigahiga 13.05.2016
Likes: 283 472
Comments: 46 631
Reposts: 0
Total Interactions: 330 103
Post Engagement Rate: 1.96

The result of five guys who can't sing, dance or really speak Korean and try to start a kpop band. Download the song: https: https://itun.es/us/Nvqtcb Watch Behind the Scenes: https://www.youtube.com/watch?v=3EWIAr_HXi4 Watch the "Dance Version": https://www.youtube.com/watch?v=E69rZIKTPqk Get your BgA Merch: http://crowdmade.com/ryan Directed and Produced by Wong Fu Productions: http://youtube.com/wongfuproductions Music Produced by David Choi & Beatpusher Music Written by Ryan Higa & David Choi BgA Ryan Higa http://instagram.com/notryanhiga David Choi http://instagram.com/davidchoimusic Philip Wang http://instagram.com/wongfuphil Justin Chon http://instagram.com/justinchon Jun Sung Ahn http://instagram.com/juncurryahn KINJAZ http://instagram.com/kinjaz Ben Chung, Chad Mayate, Darren Wong, Carles Nguyen, Jawn Ha FAN GIRLS Neka Stephens, Shelby Eiford, Brittany Martinez, Victoria "Vi" Loi Directed by Wesley Chan, Philip Wang Produced by Ashley Matsunami Associate Producer Dan Matthews Assistant Director Benson Quach Edited by Taylor Chan Choreography by Jun Sung Ahn, Lisa Rhee 1st Asst Camera Rommel Andaya 2nd Asst Camera Chris Yang Gaffer Jesse Lee Key Grip Jared Malone Production Assistants Andrew Yi, Alan Chung, Joyce Chen Still Photographer Melly Lee Wardrobe Stylist Rosalyn Isidro Wardrobe Assistant Adrian De Ausen Hair & Make Up Artist Anna Lee Prop Master Jennifer Le Special Thanks James Prohgress Kenny Yim Greg Saniatan Sean Fujiyoshi Derrick Dereleek Matthew Hoan Arden Cho Kinjaz Dojo Feria Night Club Base Gray Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

nigahiga 26.05.2016
Likes: 234 105
Comments: 24 685
Reposts: 0
Total Interactions: 258 790
Post Engagement Rate: 1.53

It's not just the illuminati... there's more... Let us know what you want us to investigate and make up random BS about next in the comment section! New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

nigahiga 07.05.2016
Likes: 216 653
Comments: 38 544
Reposts: 0
Total Interactions: 255 197
Post Engagement Rate: 1.51

Leave your Dear Ryan comments below for the next video! Bloopers and BTS: http://www.youtube.com/higatv New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

F.ua — О девайсах понятным языком 26.05.2016
Likes: 9 056
Comments: 924
Reposts: 0
Total Interactions: 9 980
Post Engagement Rate: 2.94

Выбирай и покупай видеокарты у нас: ✔ Жми здесь — https://f.ua/shop/videokarty/ В этом видео мы с примерами рассказали, зачем память в видеокарте, на что влияет память видеокарты и как вообще выбрать видеокартку для игрового компьютера. Всё это продемонстрировали на примере видеокарты NVIDIA GeForce GTX960 и GTX970 от ASUS. Если коротко, то видеокарта Radeon, как правило, имеет больше памяти, чем видеокарта GeForce. Однако зачем много памяти видеокарте, если её графический процессор не будет успевать обрабатывать все данные, записанные в неё? Это одно из видео, в котором рассказывается как выбрать лучшую видеокарту для себя и как выбрать игровую видеокарту для компьютера, чтобы её хватило на максимально большое время. Подписывайся на наши крутые паблики в: ➔ Facebook — https://www.facebook.com/fotos.ua ➔ VK — http://vk.com/fotosgroup ➔ Twitter — https://twitter.com/_f_ua ➔ Google+ — https://plus.google.com/u/0/+FotosUaVideo/posts

Rozetka.ua 13.05.2016
Likes: 8 848
Comments: 684
Reposts: 0
Total Interactions: 9 532
Post Engagement Rate: 1.34

Цена и наличие: http://rozetka.com.ua/motorola_sm4356ae7k7/p7783821/ Смотреть другие обзоры Наташи: https://www.youtube.com/playlist?list=PLOeETQ6LB9vAi5trNdug8Z3ERM9k9J90W Неубиваемый смартфон? Вызов принят! В этом обзоре смартфона Motorola X Force Наташа попытается его убить. Справится ли она с этой задачей? Все смартфоны: http://rozetka.com.ua/mobile-phones/c80003/filter/op_system=247;preset=smartfon/ Смартфоны Motorola: http://rozetka.com.ua/mobile-phones/motorola/c80003/v022/ Moto X Force – неубиваемый смартфон от Motorola. Задняя панель сделана из баллистического нейлона, обладает грязеотталкивающим эффектом. Металлически торцы для целостности конструкции. Есть водооталкивающее покрытие от воды и дождя, влагозащиты нет. Экран покрыт 5-слойным защитным стеклом shatter shield. Дисплей amoled с диагональю 5.4 дюйма. Процессор SnapDragon 810 с тактовой частотой 2.0 ГГц. Установлен Android 6.0.1, работает быстро. Объем батареи 3760 МАч. Самая быстрая зарядка: от 0 до 100 за 82 минуты. Камера – 21 Мп. ОЗУ 3 ГБ. Присоединяйтесь к нам в соцсетях! ВКонтакте: https://vk.com/rozetka Facebook: http://facebook.com/rozetka.ua Google+: https://plus.google.com/+rozetka/ Twitter: https://twitter.com/rozetka_news Instagram: http://instagram.com/rozetkaua/ Читайте наши новости и советы по выбору! http://rozetka.com.ua/news-articles-promotions/

Google 03.05.2016
Likes: 2 311
Comments: 169
Reposts: 812
Total Interactions: 3 292
Post Engagement Rate: 0.03

This is your imagination on <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23TiltBrush">#TiltBrush</a>. Paint in 3D space with virtual reality → <a href="http://goo.gl/6E7Zjy">goo.gl/6E7Zjy</a>

Google 23.05.2016
Likes: 2 508
Comments: 123
Reposts: 222
Total Interactions: 2 853
Post Engagement Rate: 0.03

Help us reimagine our G logo and tag yours with <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23MySuperG">#MySuperG</a> -- we share our favorites each week here and on Instagram. This week&#39;s spotlight is from Lucia Litman.

Google 08.05.2016
Likes: 2 207
Comments: 137
Reposts: 217
Total Interactions: 2 561
Post Engagement Rate: 0.02

From our motherboard to yours, happy Mother&#39;s Day!

Android 04.05.2016
Likes: 2 316
Comments: 69
Reposts: 166
Total Interactions: 2 551
Post Engagement Rate: 0.02

<a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23MayThe4thBeWithYou">#MayThe4thBeWithYou</a>, today.

Google 18.05.2016
Likes: 1 816
Comments: 214
Reposts: 227
Total Interactions: 2 257
Post Engagement Rate: 0.02

Catch up on all the announcements from <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23IO16">#IO16</a> so far, including the Google assistant, Allo, Duo, Android N, VR and Firebase → <a href="https://goo.gl/QFWX27">https://goo.gl/QFWX27</a> ‪#‎IO16‬

Gepur 04.05.2016
Likes: 13 810
Comments: 134
Reposts: 2 674
Total Interactions: 16 618
Post Engagement Rate: 2.12

-Ты веришь в чудо? -Нет! -Это ты зря, в себя нужно верить💙

Alser Магазин Цифровой техники 19.05.2016
Likes: 6 435
Comments: 4 308
Reposts: 1 369
Total Interactions: 12 112
Post Engagement Rate: 22.54

#КонкурсОтAlser Выиграй iPhone 5s! Для участия в розыгрыше нужно: 1. Быть подписчиком [club29278389|Alser Магазин Цифровой техники]; 2. Лайк и репост этой записи; 3. Написать в комментариях к этому посту "Alser". 9 июня мы определим победителя случайным образом. *Конкурс для жителей РК *Страница участника должна быть открытой до подведения итогов. Желаем удачи!:)

Мастерская "220 Вольт" 20.05.2016
Likes: 5 739
Comments: 2 937
Reposts: 2 795
Total Interactions: 11 471
Post Engagement Rate: 4.55

У нас Конкурс! Вообразите, что вы собираетесь наконец доделать ремонт на кухне и у вас появилась возможность выбрать электроинструмент DeWalt Для участия в конкурсе: 1. Необходимо быть подписчиком [club27570276|Мастерской "220 Вольт"] 2. Сделать репост этой публикации с комментарием, в котором отображен номер желаемого инструмента (1;2;3 и т.д. - обязательно!) 3. Конкурс идет до 27 мая. Мы определим победителя случайным образом среди тех, кто выполнит все условия. Удачи! Подробнее об инструментах: 1. Перфоратор DEWALT D25123K: http://goo.gl/JIevV9 2. Лобзик DEWALT DW349: http://goo.gl/bFRaJH 3. УШМ (болгарка) DEWALT D28133: http://goo.gl/r3DumL 4. Дрель аккумуляторная DEWALT DC733K2: http://goo.gl/Et5E0K 5. Дрель DEWALT DWD014S: http://goo.gl/WJzYrd 6. Дрель ударная DEWALT DWD024S: http://goo.gl/eDBntv

Суши Wok, Суши Вок (официальная группа) 13.05.2016
Likes: 4 383
Comments: 0
Reposts: 1 872
Total Interactions: 6 255
Post Engagement Rate: 4.12

Дарим 1.500 р. нашим любимым подписчикам!🎉 🎁КАК ВЫИГРАТЬ: - Сделай репост этой записи - Будь подписчиком [club34273828|Суши Wok] Наша группа развивается для вас: мы очень ценим каждого и хотим поблагодарить! ❤ 20 мая мы выберем победителя конкурса, подписавшегося на нашу группу, и подарим ему сертификат на 1.500 рублей!

OZ.by - читателям 12.05.2016
Likes: 2 815
Comments: 42
Reposts: 2 090
Total Interactions: 4 947
Post Engagement Rate: 9.25

Розыгрыш! Мало найдется людей, которые не любят Гарри Поттера и красивые иллюстрации! Вот как раз для тех, кому это сочетание не чуждо, мы разыграем иллюстрированное издание "Гарри Поттер и философский камень" http://goo.gl/mb9vTr! Для участия вам нужно: 1. Быть или стать подписчиком [club43427654|OZ.by - читателям] 2. Поделиться этой новостью и закрепить ее на стене (или сделать так, чтобы она была не ниже третьей на стене) Итоги подведем 20 мая в 15.00! Всем удачи! Розыгрыш только для жителей Беларуси!

AUTO.RIA - спільнота автолюбителів України 12.05.2016
Likes: 11 712
Comments: 29
Reposts: 182
Total Interactions: 11 923
Post Engagement Rate: 12.91

Mercedes-Benz First Class Sprinter 519 CDI Executive

СТОЛИЧНАЯ МОДА GOLDCITY™ 16.05.2016
Likes: 1 517
Comments: 2 471
Reposts: 75
Total Interactions: 4 063
Post Engagement Rate: 2.59

Gepur 12.05.2016
Likes: 3 589
Comments: 34
Reposts: 176
Total Interactions: 3 799
Post Engagement Rate: 1.32

Мне срочно нужно вот так!!!

Веселый огород - группа игры 25.05.2016
Likes: 3 440
Comments: 82
Reposts: 116
Total Interactions: 3 638
Post Engagement Rate: 0.68

Подари здоровье 05.05.2016
Likes: 2 643
Comments: 47
Reposts: 923
Total Interactions: 3 613
Post Engagement Rate: 0.96

ЧЕГО НЕ ХВАТАЕТ ТВОЕМУ ОРГАНИЗМУ Хочется: шоколада Не хватает: магния Источник: орехи, семечки, фрукты, стручковые и бобовые. Хочется: хлеба Не хватает: азота Источник: продукты с высоким содержанием белка (рыба, мясо, орехи). Хочется: сладкого Не хватает: глюкозы Источник: мед, сладкие овощи, ягоды и фрукты. Хочется: жирной пищи Не хватает: кальция Источник: брокколи, стручковые и бобовые, сыр, кунжут Хочется: сыра Не хватает: кальция и фосфора Источник: брокколи, молоко, творог Хочется: копченостей Не хватает: холестерина Источник: авокадо, красная рыба, орехи, оливки. Хочется: кислого Не хватает: витамина С Источник: лимоны, клюква, киви, клубника, шиповник, брюссельская капуста и другие. ►►► Funny Health • Здоровье ╾ Будьте здоровы!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.