Ecommerce, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
9 300 117 144
344 038 46
1 619 463 94
201 320 8
993 224 28
188 588 148
52 713 72
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
14.9% Percentage of users’ questions answered by brand Response Rate
723 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
22.08% Percentage of users’ questions answered by brand Response Rate
565 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
24.74% Percentage of users’ questions answered by brand Response Rate
686 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
26.86% Percentage of users’ questions answered by brand Response Rate
1 545 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
15.92% Percentage of users’ questions answered by brand Response Rate
396 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
24.46% Percentage of users’ questions answered by brand Response Rate
1 843 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
1C_Bitrix Average Response Time: 62 min. Response Rate: 100% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
Юлмарт ulmart.ru Average Response Time: 5 588 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Wildberries в Казахстане - интернет-магазин одежды Average Response Time: 5 973 min. Response Rate: 100% AMIQ: 2
Engagement Rate Average Values in a Selected Range
0.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.03 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.75 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.53 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.15 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.49 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.38 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.42 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.34 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.42 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.2 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
9GAG 0.37
Netflix 0.29
Flipkart 0.2
Fast-Growing Pages Fans Growth During the Reporting Period
Netflix + 909 335
Tattoo Lovers + 563 774
Spotify + 473 772
Clean Master + 449 792
9GAG + 358 583
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
6.91
9GAG 31 302 772
0
iTunes 31 241 675
0.01
Skype 29 618 936
0.02
Clean Master 27 579 259
0.01
Amazon.com 26 699 751
0
Netflix 24 565 708
0.03
WhatsApp 24 047 797
0
Windows 20 768 858
0
Google 20 281 479
0.01
Firefox 19 128 781
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
9gag + 824 506
BLACK STAR WEAR + 22 151
Next + 14 275
Lamoda.ru + 7 669
ebay.com + 7 150
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
24.25
9gag 31 130 743
8.22
BLACK STAR WEAR 600 719
1.85
Next 310 262
2.73
0.41
ebay.com 201 856
4.21
Gepur 147 309
0.79
3.67
NAMES.RU 103 039
3.56
Lamoda.ru 96 355
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Crowdfire + 116 227
Vine + 108 846
Steam + 79 464
Android + 57 572
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.11
Vine 16 497 241
0.54
UberFacts 13 484 882
0
UberSocial 13 291 558
0
Ramalan Indonesia 11 934 051
0.03
Android 9 109 346
0.06
Apple Music 8 502 345
0
TwitPic 8 300 287
0
Hootsuite 7 732 556
0.04
Google Play 6 214 869
0
Google Chrome 5 991 633
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Fast-Growing Pages Fans Growth During the Reporting Period
Google Chrome + 155 300
Android + 135 186
Gmail + 107 732
Google + 104 231
Google Maps + 96 429
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Google Chrome 13 387 740
0.01
Android 12 859 830
0.02
Google 10 659 753
0.01
Gmail 9 787 324
0
Google Play 9 680 971
0.02
Google Maps 9 554 291
0.01
DeviantArt.com 7 863 014
0.02
Google Photos 6 482 631
0.01
Shopbop 4 776 626
9GAG 17.06.2016
Likes: 591 273
Comments: 52 073
Reposts: 392 647
Total Interactions: 1 035 993
Post Engagement Rate: 3.33

A letter to parents from a Finding Nemo fan. Most of us will find it relatable. http://9gag.com/gag/azAgoDz?ref=fbp

9GAG 05.06.2016
Likes: 604 693
Comments: 44 107
Reposts: 61 224
Total Interactions: 710 024
Post Engagement Rate: 2.29

Practically me in every class http://9gag.com/gag/aQ8wAwK?ref=fbp

9GAG 28.06.2016
Likes: 572 479
Comments: 11 064
Reposts: 54 602
Total Interactions: 638 145
Post Engagement Rate: 2.04

Iceland? More like Fireland, cause England was burned. http://9gag.com/gag/a1XYnGD?ref=fbp

9GAG 06.06.2016
Likes: 464 010
Comments: 6 003
Reposts: 125 473
Total Interactions: 595 486
Post Engagement Rate: 1.92

If you're nice to me, I'll be nice to you. It's simple as that. http://9gag.com/gag/aZM9M9n?ref=fbp

9GAG 20.06.2016
Likes: 476 195
Comments: 8 200
Reposts: 57 794
Total Interactions: 542 189
Post Engagement Rate: 1.74

I wish all conflicts were like this! 9GAG Mobile App: www.9gag.com/mobile?ref=9fbp http://9gag.com/gag/a3jYbj7?ref=fbp

9gag 10.06.2016
Likes: 1 260 286
Comments: 27 557
Reposts: 0
Total Interactions: 1 287 843
Post Engagement Rate: 4.21

"Are we there yet?" #9gag @9gagmobile

9gag 09.06.2016
Likes: 1 131 436
Comments: 16 934
Reposts: 0
Total Interactions: 1 148 370
Post Engagement Rate: 3.76

That's actually a masterpiece! #9gag @9gagmobile

9gag 02.06.2016
Likes: 1 051 498
Comments: 37 310
Reposts: 0
Total Interactions: 1 088 808
Post Engagement Rate: 3.59

Bunny perfection. #bunny#fluff#9gag @9gagmobile

9gag 21.06.2016
Likes: 1 006 060
Comments: 16 764
Reposts: 0
Total Interactions: 1 022 824
Post Engagement Rate: 3.31

"Unfriend, unfriend, un---oh, look who just had puppies again. Unfriend." #unfriendly#corgi#9gag @9gagmobile

9gag 11.06.2016
Likes: 996 277
Comments: 13 512
Reposts: 0
Total Interactions: 1 009 789
Post Engagement Rate: 3.3

When your printer runs out of ink #husky#9gag @9gagmobile

App Store 03.06.2016
Likes: 47 672
Comments: 0
Reposts: 28 820
Total Interactions: 76 492
Post Engagement Rate: 1.75

Never say never, folks—@justinbieber emojis have landed! 😍https://t.co/b1UIrNeCDa https://t.co/COrcqfGTgQ

App Store 05.06.2016
Likes: 44 340
Comments: 0
Reposts: 24 760
Total Interactions: 69 100
Post Engagement Rate: 1.58

With a @justinbieber emoji, it's never too late to say "sorry"! https://t.co/b1UIrMX1LC https://t.co/X3nbOfBnxz

Nike.com 22.06.2016
Likes: 0
Comments: 0
Reposts: 58 428
Total Interactions: 58 428
Post Engagement Rate: 1.41

RT @Nike: #AlwaysBelieve https://t.co/5dZ2LIRzaI

Google Play 10.06.2016
Likes: 34 708
Comments: 0
Reposts: 20 109
Total Interactions: 54 817
Post Engagement Rate: 0.89

Next time someone asks “What do you mean?” respond with a @JustinBieber #Justmoji. https://t.co/hgo2h4hIDG https://t.co/nppiulDtmo

Vine 09.06.2016
Likes: 17 590
Comments: 0
Reposts: 17 789
Total Interactions: 35 379
Post Engagement Rate: 0.22

Lebron must be singing the Space Jam theme in his head 🏀💯 https://t.co/W6eMsCWBBL

nigahiga 03.06.2016
Likes: 333 577
Comments: 37 354
Reposts: 0
Total Interactions: 370 931
Post Engagement Rate: 2.17

A new challenge has emerged that most people probably wont wanna do, but for those that are brave enough... looking forward to seeing you guys roast yourself! See bloopers and bts for this video here: https://www.youtube.com/watch?v=v0ACthFTpo8 New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

nigahiga 26.06.2016
Likes: 160 749
Comments: 44 817
Reposts: 0
Total Interactions: 205 566
Post Engagement Rate: 1.18

Leave your Dear Ryan comment in the comment section, or go vote up the dear ryan's that you want to see in the next episode! See more bloopers and Behind the scenes here: https://www.youtube.com/watch?v=Hr0eLwMKyyA&feature=youtu.be New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

nigahiga 17.06.2016
Likes: 76 333
Comments: 21 404
Reposts: 0
Total Interactions: 97 737
Post Engagement Rate: 0.56

Leave your dares in the comment section for the next I DARE YOU vid! Check out Justin's Channel http://www.youtube.com/justinchon Check out David's Channel! http://www.youtube.com/davidchoimusic New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

F.ua — О девайсах понятным языком 26.06.2016
Likes: 8 380
Comments: 1 491
Reposts: 0
Total Interactions: 9 871
Post Engagement Rate: 2.69

Цена, отзывы и характеристики: ✔ ASUS GTX970 4096Mb (STRIX-GTX970-DC2OC-4GD5) — https://f.ua/asus/pci-e-geforce-gtx970-4096mb-256bit-ddr5-strix-gtx970-dc2oc-4g-d5.html ➔ Смотри наши обзоры, чтобы БОЛЬШЕ узнать о компьютерной технике: ✔ ЖМИ — https://www.youtube.com/playlist?list=PL5C93610EAC84B7F4 Новая видеокарта GTX1070 просто отлична! Однако 970 всё ещё актуальна, особенно учитывая, что 1070 первое время будет стоить дорого, а 970-я опускается в цене. Если есть цель купить видеокарту до 10 000 грн с максимумом возможностей, то именно ASUS Strix — отличный вариант. И вот почему: в обзоре))) Тайм-код: 0:16 - Чем хороша эта видеокарта? 1:35 - Треск дросселей видеокарты ASUS Strix GTX970 DC2OC 2:16 - Особенность системы охлаждения 2:44 - Система охлаждения 4:00 - Сравнение размеров и охлаждения с GTX 960 4:16 - Тестирование в играх 6:15 - Короткие итоги обзора Подписывайся на наши крутые паблики в: ➔ Facebook — https://www.facebook.com/fotos.ua ➔ VK — http://vk.com/fotosgroup ➔ Twitter — https://twitter.com/_f_ua ➔ Google+ — https://plus.google.com/u/0/+FotosUaVideo/posts

Rozetka.ua 30.06.2016
Likes: 6 800
Comments: 433
Reposts: 0
Total Interactions: 7 233
Post Engagement Rate: 0.91

Цена и наличие: http://rozetka.com.ua/samsung_sm_g935fzkwsek/p9674998/ http://rozetka.com.ua/samsung_galaxy_s7_edge_32gb_pink_gold/p9328855/ Видеообзор Samsung Galaxy S7 Edge 32GB Batman Edition Смотреть обзоры других смартфонов: https://www.youtube.com/playlist?list=PLDF13DB9F6AC560F2 Все смартфоны Samsung: http://rozetka.com.ua/mobile-phones/samsung/c80003/v012/ Другие смартфоны: http://rozetka.com.ua/mobile-phones/c80003/filter/preset=smartfon/ Присоединяйтесь к нам в соцсетях! ВКонтакте: https://vk.com/rozetka Facebook: http://facebook.com/rozetka.ua Google+: https://plus.google.com/+rozetka/ Twitter: https://twitter.com/rozetka_news Instagram: http://instagram.com/rozetkaua/ Читайте наши новости и советы по выбору! http://rozetka.com.ua/news-articles-promotions/

Android 30.06.2016
Likes: 2 467
Comments: 259
Reposts: 524
Total Interactions: 3 250
Post Engagement Rate: 0.03

Introducing <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23AndroidNougat">#AndroidNougat</a>. Thank you, world, for all your sweet name ideas! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23AndroidNReveal">#AndroidNReveal</a>

Google 01.06.2016
Likes: 2 044
Comments: 198
Reposts: 360
Total Interactions: 2 602
Post Engagement Rate: 0.02

Lost your phone? We can help. Go to My Account and we’ll walk you through everything you need to find your phone and secure your account and data. Check it out: <a href="https://goo.gl/HDDVIr">https://goo.gl/HDDVIr</a>

Google Maps 04.06.2016
Likes: 2 229
Comments: 126
Reposts: 133
Total Interactions: 2 488
Post Engagement Rate: 0.03

There’s getting lost in nature’s beauty, and then there’s straight up getting lost. Don’t forget to download an Offline Map before heading out for National Trails Day. <a href="http://goo.gl/GL7xZh">goo.gl/GL7xZh</a>

Android 30.06.2016
Likes: 2 017
Comments: 112
Reposts: 336
Total Interactions: 2 465
Post Engagement Rate: 0.02

That moment when... <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23AndroidNougat">#AndroidNougat</a> 🤗 <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23AndroidNReveal">#AndroidNReveal</a>

Android 03.06.2016
Likes: 2 075
Comments: 97
Reposts: 187
Total Interactions: 2 359
Post Engagement Rate: 0.02

Nom nom nom. Happy <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23NationalDonutDay">#NationalDonutDay</a>!

Мастерская "220 Вольт" 02.06.2016
Likes: 10 479
Comments: 572
Reposts: 4 230
Total Interactions: 15 281
Post Engagement Rate: 6.04

Друзья! У нас конкурс Правила очень простые: 🔧Будь подписчиком мастерской https://vk.com/likevolt 🔧Сделай репост этой записи 10 июня, перед 3-х дневными выходными мы выберем победителя, которому достанется Мотокоса HAMMER MTK43B: http://www.220-volt.ru/catalog-277345/?ref=vk Желаем удачи!

AMEDIATEKA 07.06.2016
Likes: 7 212
Comments: 0
Reposts: 79
Total Interactions: 7 291
Post Engagement Rate: 16.21

Кадр, на котором идут словно две Арьи, вызывает у нас много вопросов:

ТЕХНОДОМ 22.06.2016
Likes: 3 778
Comments: 2 054
Reposts: 1 391
Total Interactions: 7 223
Post Engagement Rate: 6.31

Сеть магазинов #Технодом запускает новый конкурс! Разыгрываем фритюрницу Neo YJ-2598! https://www.technodom.kz/catalog/frityurnitsy/p/37570 Чтобы выиграть новинку нужно: - Вступить в эту группу; - Нажать на кнопку «Поделиться» под этой записью и написать в комментариях к записи «Жарим без масла!» Розыгрыш фритюрницы будет проведен с помощью генератора случайных чисел 30 июня. В число участников войдут все, кто выполнил вышеописанные условия. Желаем удачи! 🎉

Сима-ленд 23.06.2016
Likes: 3 391
Comments: 302
Reposts: 3 009
Total Interactions: 6 702
Post Engagement Rate: 7.04

#конкурс@sima_land Друзья, у нас новый конкурс! Победитель получит новинку — комплект детского постельного белья ТМ Disney, за который проголосует. Условия участия: 1. Подпишитесь на наше сообщество [club32409346|Сима-ленд]. 2. Поделитесь этой записью у себя на стене. 3. Проголосуйте за понравившийся комплект постельного белья. Итоги мы подведём 6 июля в 14:00 (мск) с помощью генератора случайный чисел. Комплекты белья ТМ Disney изготовлены на современном оборудовании в России под тщательным контролем на каждой стадии. При производстве использовались только натуральный экологически чистый хлопок и безопасные европейские красители. Вся линейка детского постельного белья по ссылке: https://www.sima-land.ru/eksklyuzivnye-tovary/disney/tekstil/komplekty-postelnogo-belya/?utm_source=vk&utm_medium=post&utm_campaign=23_06_13

MVG taobao таобао | Одежда, мода и стиль 03.06.2016
Likes: 4 905
Comments: 196
Reposts: 1 287
Total Interactions: 6 388
Post Engagement Rate: 1.33

✨Дорогие друзья!✨ С радостью хотим сообщить вам о том, что мы подготовили для вас конкурс! 🎁1 место —Сумка МК 🎁2 место - Кроссовки Хуарачи 🎁3 место- Платье Условия конкурса: ✔ Вступите в нашу группу https://vk.com/mvgtaobao ✔ Нажмите "Мне нравится" и "Рассказать друзьям" ✔ Оставьте ссылку на репост и свой порядковый номер здесь 👉 https://vk.com/topic-27659435_33882242 Результаты розыгрыша будут объявлены 30 июня 2016 года в 11:00 по Московскому времени.

ЛЮБИМЫЙ ЖЕНСКИЙ МАГАЗИН : PRESLI.BY 17.06.2016
Likes: 7 331
Comments: 16
Reposts: 823
Total Interactions: 8 170
Post Engagement Rate: 2.7

И никак иначе! ❤

ЛЮБИМЫЙ ЖЕНСКИЙ МАГАЗИН : PRESLI.BY 09.06.2016
Likes: 6 395
Comments: 25
Reposts: 998
Total Interactions: 7 418
Post Engagement Rate: 2.53

Так и есть...

ЛЮБИМЫЙ ЖЕНСКИЙ МАГАЗИН : PRESLI.BY 16.06.2016
Likes: 6 554
Comments: 18
Reposts: 632
Total Interactions: 7 204
Post Engagement Rate: 2.39

= ) = ) = ) = ) = ) = ) = ) = ) = ) = ) = ) = ) = ) = ) = )

ЛЮБИМЫЙ ЖЕНСКИЙ МАГАЗИН : PRESLI.BY 14.06.2016
Likes: 5 540
Comments: 11
Reposts: 525
Total Interactions: 6 076
Post Engagement Rate: 2.03

Нечего и добавить ) Прямо в цель! ; )

ЛЮБИМЫЙ ЖЕНСКИЙ МАГАЗИН : PRESLI.BY 23.06.2016
Likes: 5 632
Comments: 9
Reposts: 364
Total Interactions: 6 005
Post Engagement Rate: 1.95

; )

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.