Ecommerce, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
9 434 263 123
358 748 47
1 634 274 80
209 034 9
1 011 478 26
195 633 140
120 699 95
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
10.52% Percentage of users’ questions answered by brand Response Rate
994 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
44.2% Percentage of users’ questions answered by brand Response Rate
662 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
31.79% Percentage of users’ questions answered by brand Response Rate
266 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
36.5% Percentage of users’ questions answered by brand Response Rate
2 659 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
22.57% Percentage of users’ questions answered by brand Response Rate
761 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
32.73% Percentage of users’ questions answered by brand Response Rate
817 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Интернет-магазин/дүкен flip.kz Average Response Time: 262 min. Response Rate: 74% AMIQ: 34
Best Response Best brand according to the quality of reaction to users’ orders and questions
Нетология Average Response Time: 619 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Originalam.net - интернет-магазин СНПЧ Average Response Time: 680 min. Response Rate: 100% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
Lamoda.ru Average Response Time: 141 min. Response Rate: 77% AMIQ: 95
Best Response Best brand according to the quality of reaction to users’ orders and questions
Shopping Сlub KupiVIP.ru - бренды со скидками! Average Response Time: 86 min. Response Rate: 100% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.67 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.37 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.11 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.5 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.46 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.37 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.09 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.37 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Netflix 0.42
Flipkart 0.36
9GAG 0.35
Viber 0.27
OLX Brasil 0.24
Fast-Growing Pages Fans Growth During the Reporting Period
Netflix + 696 922
Tattoo Lovers + 686 810
Clean Master + 304 311
Smule + 267 300
9GAG + 229 191
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
7.47
9GAG 31 910 487
0
iTunes 31 225 109
0
Skype 29 542 493
0.04
Clean Master 28 299 843
0.03
Amazon.com 26 846 795
0
Netflix 26 154 303
0.06
WhatsApp 24 484 558
0
Windows 20 681 650
0.02
Google 20 678 317
0
Firefox 19 057 253
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
9gag + 515 386
Next + 17 139
ТЕХНОДОМ + 16 241
BLACK STAR WEAR + 15 115
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
21.68
9gag 32 313 966
8.84
BLACK STAR WEAR 635 513
2.01
Next 343 572
2.76
0.54
ebay.com 219 971
3.03
Gepur 152 094
0.43
2.36
Lamoda.ru 114 669
2.8
NAMES.RU 106 555
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Vine + 113 426
Crowdfire + 86 498
Steam + 64 143
Apple Music + 54 490
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.14
Vine 16 765 632
0.32
UberFacts 13 451 930
0
UberSocial 13 344 342
0
Ramalan Indonesia 12 077 964
0.01
Android 9 203 819
0.08
Apple Music 8 600 476
0
TwitPic 8 264 595
0
Hootsuite 7 796 123
0
Google Play 6 291 592
0
Google Chrome 6 017 967
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Fast-Growing Pages Fans Growth During the Reporting Period
Google Chrome + 143 856
Android + 124 770
Google + 105 335
Gmail + 103 545
Google Maps + 90 866
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Google Chrome 13 691 996
0.01
Android 13 124 467
0.01
Google 10 880 445
0.01
Gmail 10 001 192
0
Google Play 9 812 101
0.01
Google Maps 9 747 791
0.01
DeviantArt.com 8 026 664
0.01
Google Photos 6 624 807
0.01
Shopbop 4 847 654
9GAG 15.08.2016
Likes: 763 750
Comments: 10 329
Reposts: 73 274
Total Interactions: 847 353
Post Engagement Rate: 2.66

Usain Bolt runs so effortlessly like he's not even trying. http://9gag.com/gag/arNyw7y?ref=fbp

9GAG 10.08.2016
Likes: 562 745
Comments: 65 729
Reposts: 176 819
Total Interactions: 805 293
Post Engagement Rate: 2.54

Great. Now I can speak fluent British! http://9gag.com/gag/aDGDoxN?ref=fbp

9GAG 08.08.2016
Likes: 682 367
Comments: 16 910
Reposts: 96 747
Total Interactions: 796 024
Post Engagement Rate: 2.51

The lifeguard is drowning in boredom. 🏊🏾 http://9gag.com/gag/aB1d9xP?ref=fbp

9GAG 15.08.2016
Likes: 553 485
Comments: 16 323
Reposts: 54 624
Total Interactions: 624 432
Post Engagement Rate: 1.96

Usain Bolt is the first to win the 100-m in three straight Olympics, yet he couldn't even hatch an egg. http://9gag.com/gag/a847OKO?ref=fbp

9GAG 27.08.2016
Likes: 547 870
Comments: 11 504
Reposts: 48 656
Total Interactions: 608 030
Post Engagement Rate: 1.91

This is bloody lovely. http://9gag.com/gag/aK3AeAj?ref=fbp

9gag 30.08.2016
Likes: 1 151 228
Comments: 7 965
Reposts: 0
Total Interactions: 1 159 193
Post Engagement Rate: 3.59

Give me Five #dogs #9gag @9gagmobile

9gag 28.08.2016
Likes: 1 094 985
Comments: 23 953
Reposts: 0
Total Interactions: 1 118 938
Post Engagement Rate: 3.47

Chillin' n sleepin' #9gag @9gagmobile

9gag 31.08.2016
Likes: 1 097 840
Comments: 20 639
Reposts: 0
Total Interactions: 1 118 479
Post Engagement Rate: 3.46

Time to go shopping! #dogs #9gag @9gagmobile

9gag 21.08.2016
Likes: 1 077 024
Comments: 12 476
Reposts: 0
Total Interactions: 1 089 500
Post Engagement Rate: 3.39

Million dollar selfie #9gag @9gagmobile

9gag 06.08.2016
Likes: 1 037 627
Comments: 11 245
Reposts: 0
Total Interactions: 1 048 872
Post Engagement Rate: 3.29

When it's been a couple of years but you're still mad #rottweiler #9gag @9gagmobile

Apple Music 19.08.2016
Likes: 24 083
Comments: 0
Reposts: 22 800
Total Interactions: 46 883
Post Engagement Rate: 0.55

“ENDLESS” A film by Frank Ocean. Now on Apple Music. #ENDLESS https://t.co/IKMm2PNsUH https://t.co/nlLxXoQ296

Apple Music 02.08.2016
Likes: 12 264
Comments: 0
Reposts: 10 911
Total Interactions: 23 175
Post Engagement Rate: 0.27

FRANK https://t.co/fr133eS5S3 https://t.co/oR7HPWUXzj

Vine 10.08.2016
Likes: 13 676
Comments: 0
Reposts: 6 746
Total Interactions: 20 422
Post Engagement Rate: 0.12

😭😭😭 https://t.co/tOcHLcMEJf

Apple Music 19.08.2016
Likes: 14 823
Comments: 0
Reposts: 5 375
Total Interactions: 20 198
Post Engagement Rate: 0.24

Freaking out over new @ShawnMendes! #Mercy from #ILLUMINATE is here: https://t.co/3tfRbGR9Vh

Vine 29.08.2016
Likes: 12 273
Comments: 0
Reposts: 7 620
Total Interactions: 19 893
Post Engagement Rate: 0.12

Everything goals 💕 #RiRiVANGUARD #VMAs https://t.co/nFAZtyAbkD

nigahiga 27.08.2016
Likes: 323 635
Comments: 25 294
Reposts: 0
Total Interactions: 348 929
Post Engagement Rate: 1.94

I tricked my mom into rapping "Lose Yourself" by Eminem while using only puns... watch this while you can, she may make me take this down haha.. Sorry Mom! New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

nigahiga 05.08.2016
Likes: 306 793
Comments: 33 234
Reposts: 0
Total Interactions: 340 027
Post Engagement Rate: 1.92

Like almost everyone else in the world, I tried out Pokemon Go and here is my honest review on it.. See BLOOPERS and BTS here: https://www.youtube.com/watch?v=VwC-VzsT8dE&feature=youtu.be Thank you to Holder for remaking the Pokemong theme instrumental! CHeck out his soundcloud: http://www.soundcloud.com/majorleaguewobs New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

nigahiga 20.08.2016
Likes: 255 293
Comments: 33 756
Reposts: 0
Total Interactions: 289 049
Post Engagement Rate: 1.61

After my last Dear Ryan vid, I've been overwhelmed with this same dear ryan over and over.. so finally, here it is! Watch Bloopers and BTS here: https://www.youtube.com/watch?v=iJz5ecVHG3s New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

nigahiga 13.08.2016
Likes: 220 582
Comments: 49 746
Reposts: 0
Total Interactions: 270 328
Post Engagement Rate: 1.52

Leave your Dares in the comment section and let us know who you want to see guest star next! Huge thank you to Ricegum for playing with us! http://www.youtube.com/ricegum New Official Store http://www.crowdmade.com/ryan Nigahiga Channel http://www.youtube.com/nigahiga HigaTV Channel http://www.youtube.com/higatv Twitter http://www.twitter.com/therealryanhiga Facebook http://www.facebook.com/higatv Website http://www.higatv.com Instagram http://www.instagram.com/notryanhiga Send us mail or whatever you want here! PO Box 232355 Las Vegas, NV 89105 Download the TEEHEE app for iPhone and Android here: iPhone:http://goo.gl/KXLz9j Android: http://goo.gl/RQZUKR

Rozetka.ua 11.08.2016
Likes: 9 935
Comments: 1 086
Reposts: 0
Total Interactions: 11 021
Post Engagement Rate: 1.35

Цена и наличие: http://rozetka.com.ua/samsung_galaxy_note7_64gb_silver/p10550040/ Видеообзор Samsung Galaxy Note7 Смотреть обзоры других смартфонов https://www.youtube.com/playlist?list=PLDF13DB9F6AC560F2 Все смартфоны Samsung http://rozetka.com.ua/mobile-phones/samsung/c80003/v012/ Присоединяйтесь к нам в соцсетях! ВКонтакте: https://vk.com/rozetka Facebook: http://facebook.com/rozetka.ua Google+: https://plus.google.com/+rozetka/ Twitter: https://twitter.com/rozetka_news Instagram: http://instagram.com/rozetkaua/ Читайте наши новости и советы по выбору! http://rozetka.com.ua/news-articles-promotions/

Android 06.08.2016
Likes: 1 413
Comments: 62
Reposts: 82
Total Interactions: 1 557
Post Engagement Rate: 0.01

Relax and enjoy the 🎵. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23AndroidTip">#AndroidTip</a>: Have your music match your mood. <a href="http://android.com/phones/tips">android.com/phones/tips</a>

Google 22.08.2016
Likes: 1 280
Comments: 136
Reposts: 137
Total Interactions: 1 553
Post Engagement Rate: 0.01

Data makes Google Photos work better for you. By learning from the content of images across the web, we can automatically create and organize your photos into private albums – instantly. <a href="http://privacy.google.com">privacy.google.com</a>

Android 16.08.2016
Likes: 1 216
Comments: 124
Reposts: 108
Total Interactions: 1 448
Post Engagement Rate: 0.01

Enjoy simple, reliable, cross-platform video calling so you never have to miss a moment. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23GoogleDuo">#GoogleDuo</a> <a href="https://goo.gl/fuvIsi">https://goo.gl/fuvIsi</a>

Google Maps 24.08.2016
Likes: 1 303
Comments: 45
Reposts: 89
Total Interactions: 1 437
Post Engagement Rate: 0.01

A 3D <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23GoogleMaps">#GoogleMaps</a> tour of Mount Vesuvius takes you up, down, all around—and inside the crater. <a href="http://goo.gl/dsQ53a">goo.gl/dsQ53a</a>

Android 26.08.2016
Likes: 1 316
Comments: 62
Reposts: 59
Total Interactions: 1 437
Post Engagement Rate: 0.01

Give a dog a bone, er... bot, it’s <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23NationalDogDay">#NationalDogDay</a>. Show us your pup.

Алло - Об'єднує найкраще 02.08.2016
Likes: 44 554
Comments: 2 338
Reposts: 10 741
Total Interactions: 57 633
Post Engagement Rate: 9

Ура! Теперь в Алло можно приобрести украинские версии смартфонов Xiaomi! И в честь этого знаменательного события, мы решили разыграть новенький Xiaomi Redmi 3 Pro 32GB Grey в конкурсе, для участия в котором необходимо сделать всего два простых действия: - Состоять в сообществе Алло http://vk.com/allo - Сделать репост поста к себе на страницу через кнопку «Рассказать друзьям» Выполнить условия нужно до 15.08.2016 (включительно) Посмотреть цену или купить смартфоны Xiaomi (украинские версии): http://vk.cc/5rYr1W Подробные условия акции: http://vk.cc/5rYPJs Желаем удачи!

ТЕХНОДОМ 12.08.2016
Likes: 21 777
Comments: 3 084
Reposts: 10 645
Total Interactions: 35 506
Post Engagement Rate: 28.11

В магазинах сети #Технодом открыт предварительный заказ на Samsung Galaxy Note7! — https://www.technodom.kz/lcms/t/promo/galaxy_note_7 В честь скорого старта продаж мы запускаем розыгрыш нового флагмана! И это еще не всё ;) Кроме главного приза, мы решили дополнительно разыграть Samsung Galaxy S7, который станет поощрительным подарком для участников. Таким образом, призовой фонд конкурса: - Samsung Galaxy Note7 - 1 шт. - Samsung Galaxy S7 - 1 шт. Для участия в конкурсе нужно: - Подписаться на эту страницу; - Нажать «Мне нравится» и «Поделиться» под этой записью. Розыгрыш смартфонов будет проведен с помощью генератора случайных чисел 30 сентября. В число участников войдут все, кто выполнил вышеописанные условия. *Конкурс проводится только для жителей Республики Казахстан.

ТЕХНОДОМ 05.08.2016
Likes: 21 066
Comments: 6 222
Reposts: 3 652
Total Interactions: 30 940
Post Engagement Rate: 25.79

Сеть магазинов #Технодом запускает розыгрыш классного iPhone SE! Какой цвет смартфона вам нравится больше? Выбирай свой любимый цвет и принимай участие в новом конкурсе! Чтобы стать участником: - Подписывайся на эту страницу; • Ставь лайк, если хочешь побороться за iPhone SE Rose Gold • Жми «Рассказать друзьям», если хочешь побороться за iPhone Space Gray 18 августа мы разыграем смартфон в том цвете, который набрал большее количество ваших лайков или репостов! Розыгрыш смартфона будет проведен только среди участников, проголосовавших за выигравший цвет. Пусть ваш любимый цвет принесёт вам удачу!)

Sulpak 11.08.2016
Likes: 15 837
Comments: 6 965
Reposts: 6 761
Total Interactions: 29 563
Post Engagement Rate: 51.27

В преддверии выхода Samsung Note 7 мы решили порадовать вас и разыграть этот шикарный смартфон! Нужно лишь: -быть подписчиком страницы Sulpak -лайкнуть данный пост и поделиться им с друзьями - Написать в комментарии под данным постом #хочуSamsungNote7отSulpak С любовью! #Sulpak #конкурсыотSulpak *От каждого участника принимается только 1 комментарий! ** Пользователи, участвующие более, чем в 3 конкурсах к участию не допускаются! *** Срок проведения конкурса 11.08-10.09 2016 **** полные правила конкурса читайте тут https://goo.gl/f74LfF

Gepur 23.08.2016
Likes: 9 076
Comments: 369
Reposts: 6 429
Total Interactions: 15 874
Post Engagement Rate: 1.73

💫... 3 пальто в подарок от Gepur! 😍 Утепляемся к осени😉 ☝ Условия участия: 💎 Сделать репост этой записи себе на стену и не удалять до окончания конкурса! 💎Вступить в группу [club54301613|Gepur] 💫 Мы выберем 3 счастливиц с помощью рандомайзера из списка репостнувших 06.09 в 16:20! 💙3 победительницы сами выберут пальто на нашем сайте Gepur.com! Доставим бесплатно, в любую страну! * Фейковые странички не подтверждающие Вашу личность не могут участвовать в конкурсе. Желаем удачи, команда Gepur 💋

Сладкий сон 03.08.2016
Likes: 246 689
Comments: 16
Reposts: 5 447
Total Interactions: 252 152
Post Engagement Rate: 73.34

Да ладно ????

Сладкий сон 31.08.2016
Likes: 92 056
Comments: 50
Reposts: 2 702
Total Interactions: 94 808
Post Engagement Rate: 27.04

.

Auto.ru 03.08.2016
Likes: 62 326
Comments: 14
Reposts: 914
Total Interactions: 63 254
Post Engagement Rate: 204.16

Так вот зачем нужен спойлер

Сладкий сон 17.08.2016
Likes: 32 098
Comments: 3
Reposts: 369
Total Interactions: 32 470
Post Engagement Rate: 9.31

Детское удивление самое удивительное!))

Сладкий сон 06.08.2016
Likes: 11 948
Comments: 3
Reposts: 472
Total Interactions: 12 423
Post Engagement Rate: 3.61

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.