Broadcast Show, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
15 100 258 97
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.39 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.11 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
The Simpsons 67 652 212
Family Guy 50 432 129
South Park 45 756 988
Tom and Jerry 42 332 844
House 40 344 767
Minions 35 060 262
The Walking Dead 34 613 453
The Big Bang Theory 32 469 128
Toy Story 32 391 891
Futurama 27 989 490
The Tonight Show Starring Jimmy Fallon 10.06.2016
Likes: 718 643
Comments: 66 656
Reposts: 1 073 695
Total Interactions: 1 858 994
Post Engagement Rate: 19.31

Jimmy Fallon and President Obama slow jam the news, discussing Obama's legacy, accomplishments and thoughts on the 2016 election.

SportsCenter 04.06.2016
Likes: 453 497
Comments: 14 255
Reposts: 771 509
Total Interactions: 1 239 261
Post Engagement Rate: 10.12

BREAKING: Three-time heavyweight boxing champion and Olympic gold medalist Muhammad Ali dies at age 74.

The Tonight Show Starring Jimmy Fallon 14.06.2016
Likes: 417 142
Comments: 13 916
Reposts: 539 907
Total Interactions: 970 965
Post Engagement Rate: 9.93

Jimmy shares his thoughts in the wake of the mass shooting at Pulse nightclub in Orlando, Florida.

El Señor de los Cielos 05.06.2016
Likes: 417 924
Comments: 11 943
Reposts: 16 419
Total Interactions: 446 286
Post Engagement Rate: 6.25

Rafael Amaya les desea un feliz domingo.

El Señor de los Cielos 26.06.2016
Likes: 351 562
Comments: 5 483
Reposts: 11 195
Total Interactions: 368 240
Post Engagement Rate: 5

Los compas' Rafael Amaya y Daddy Yankee les desean un feliz domingo. ARRE!!!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.


Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.


Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts


Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.