Beverages, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
4 865 584 7
97 118 14
131 876 33
68 304 3
78 825 18
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
16% Percentage of users’ questions answered by brand Response Rate
542 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
32.14% Percentage of users’ questions answered by brand Response Rate
1 558 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
24.75% Percentage of users’ questions answered by brand Response Rate
783 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
100% Percentage of users’ questions answered by brand Response Rate
2 549 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
27.74% Percentage of users’ questions answered by brand Response Rate
801 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Fanta Россия. Играем? Average Response Time: 5 115 min. Response Rate: 100% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
Fanta España Average Response Time: 871 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Pepsi Polska Average Response Time: 2 549 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Adrenaline Rush Average Response Time: 640 min. Response Rate: 65% AMIQ: 33
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.83 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.46 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.45 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.75 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.24 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.4 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.29 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 237 177
Pepsi + 221 460
Coca-Cola + 207 285
NESCAFÉ + 172 827
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Coca-Cola 97 722 696
0.32
Red Bull 45 557 842
0
Pepsi 35 385 520
0
NESCAFÉ 33 039 022
0.33
Monster Energy 24 376 909
0
Sprite 21 234 533
0
Fanta 17 854 074
0
Coca-Cola 17 290 310
0.14
Guaraná Antarctica 16 248 355
0
Dr Pepper 14 858 358
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 152 776
Coca-Cola + 59 656
pepsi + 35 089
Sprite + 20 422
Gatorade + 19 873
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.57
Red Bull 4 786 593
1.43
Coca-Cola 1 262 770
1.06
Gatorade 798 410
1.02
pepsi 500 144
1.12
Dr Pepper 280 476
1.98
DEW Team 233 402
0
Sprite 202 697
1.67
Nespresso 187 372
0.96
Coca-Cola 134 120
2.68
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Coca-Cola + 19 639
Pepsi™ + 13 542
Coca-Cola + 9 704
Mountain Dew® + 8 769
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.03
Coca-Cola 3 252 492
0.03
Pepsi™ 3 002 797
0.08
Red Bull 2 131 301
0.35
Mountain Dew® 524 878
0
Pepsi Venezuela 485 492
0.05
Dr Pepper 406 960
0.18
Gatorade 336 161
0
Sprite 264 829
0.14
Oasis 238 159
0.25
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 70 335
Fanta + 34 901
Mountain Dew + 3 074
Pepsi + 2 186
Dr Pepper + 1 799
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.05
Red Bull 5 210 270
0.02
Pepsi 773 096
0.26
Oasis Be Fruit 135 271
2.4
Fanta 131 194
0.77
Mountain Dew 97 702
0.24
Gatorade 93 683
0.06
Nespresso 79 722
0.06
CARTE NOIRE 35 536
0
Volvic UK 20 556
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 3 422
Fanta + 3 244
Ahmad Tea + 2 934
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.07
NESCAFE 1 096 143
0.03
0.17
Pepsi 494 867
0.04
Fanta 410 038
0.25
Adrenaline Rush 376 105
0.34
Red Bull 362 986
0.15
Red Bull 31.05.2016
Likes: 65 304
Comments: 5 630
Reposts: 24 225
Total Interactions: 95 159
Post Engagement Rate: 0.21

Freestyle on fleek.

Monster Energy 27.05.2016
Likes: 88 787
Comments: 247
Reposts: 1 663
Total Interactions: 90 697
Post Engagement Rate: 0.37

Taka Higashino hanging it out in the hills of SoCal! We caught up with Taka as he gets ready for #XGames next week >> http://monsterne.ws/W1CUIQX3 #UnleashedAtX

Red Bull 30.05.2016
Likes: 67 649
Comments: 6 190
Reposts: 12 907
Total Interactions: 86 746
Post Engagement Rate: 0.19

Bellyflops or cannonballs?

Monster Energy 25.05.2016
Likes: 74 069
Comments: 150
Reposts: 1 746
Total Interactions: 75 965
Post Engagement Rate: 0.31

Ballistic BJ Baldwin testing out the suspension on his new Toyota USA Trophy Truck! #GotTravel

Nestlé Pure Life Pakistan 09.05.2016
Likes: 72 579
Comments: 236
Reposts: 212
Total Interactions: 73 027
Post Engagement Rate: 8.09

Do you see a reflection of yourself in your children? #ChildrenSeeChildrenDo

Red Bull 30.05.2016
Likes: 126 066
Comments: 703
Reposts: 0
Total Interactions: 126 769
Post Engagement Rate: 2.65

Did someone order an F1 car? 🏁 📷: @joergmitter #f1 #dubai #delivery

Red Bull 25.05.2016
Likes: 114 065
Comments: 533
Reposts: 0
Total Interactions: 114 598
Post Engagement Rate: 2.41

Everybody just chill! 🖖 🏄: Dan Malloy 📷: @deheeckeren #surf #surfing #ocean

Red Bull 12.05.2016
Likes: 98 753
Comments: 7 821
Reposts: 0
Total Interactions: 106 574
Post Engagement Rate: 2.28

Emoji your reaction! 😃😫😱🙈😍 @redbulladventure 🏃: @laso_schaller #cliffjumping #cliffdiving #worldrecord

Red Bull 18.05.2016
Likes: 104 644
Comments: 1 104
Reposts: 0
Total Interactions: 105 748
Post Engagement Rate: 2.24

"I'm freeeee, free falllinnnn" 🎵 🏃: @rafaortizkayak 📸: @lucasgilman @redbullillume #kayak #kayaking #givesyouwings

Red Bull 25.05.2016
Likes: 102 103
Comments: 812
Reposts: 0
Total Interactions: 102 915
Post Engagement Rate: 2.17

Sooo...who wants to go first? 😜 🚣: Steve Fisher 📸: Desré Pickers #kayak #kayaking #waterfall

Beanies Coffee 11.05.2016
Likes: 0
Comments: 0
Reposts: 25 990
Total Interactions: 25 990
Post Engagement Rate: 197.66

RT @Ashton5SOS: When that coffee is just right and you have a straight mouth-gasm

Mountain Dew® 18.05.2016
Likes: 5 818
Comments: 0
Reposts: 2 227
Total Interactions: 8 045
Post Engagement Rate: 1.54

How long can you stare at it? 👀 https://t.co/i3pWQM6P7V

Coca-Cola 30.05.2016
Likes: 3 673
Comments: 0
Reposts: 1 946
Total Interactions: 5 619
Post Engagement Rate: 0.17

Cheers to those who gave us our freedom and to those who still do. #MemorialDay https://t.co/6WERwSCEkn

Red Bull 19.05.2016
Likes: 0
Comments: 0
Reposts: 4 428
Total Interactions: 4 428
Post Engagement Rate: 0.21

RT @lifeisbeautiful: Life is Beautiful Festival 2016 Lineup | Tickets On Sale FRIDAY 10AM PST https://t.co/tvwJ7BIsri

Red Bull UK 15.05.2016
Likes: 0
Comments: 0
Reposts: 4 346
Total Interactions: 4 346
Post Engagement Rate: 2.6

RT @redbullracing: Max wins the #SpanishGP! The youngest driver EVER to win an #F1 race 🙌🏆🇪🇸 https://t.co/ngEmbOwyng

Fanta 13.05.2016
Likes: 14 971
Comments: 1 475
Reposts: 0
Total Interactions: 16 446
Post Engagement Rate: 25.23

Quem disse que foto na banheira tem que ser um epic fail? Leva na boa com Fanta!

Fanta 04.05.2016
Likes: 9 256
Comments: 1 152
Reposts: 0
Total Interactions: 10 408
Post Engagement Rate: 11.77

Jak myślisz, kto zrobił największe wrażenie na Angelice? ;) Ty też zrób wrażenie! Wstaw zabawne zdjęcie z naszymi puszkami na Instagram z #FantaMoji i zgarnij FANTAstyczne nagrody! Regulamin: www.CokeURL.com/FantaMoji Obserwuj nas: Facebook – www.facebook.com/fantapl Instagram – www.instagram.com/fantapolska Snapchat – www.snapchat.com/add/fantapolska

Red Bull 03.05.2016
Likes: 3 613
Comments: 120
Reposts: 0
Total Interactions: 3 733
Post Engagement Rate: 0.07

CLICK for more icy speedway racing: http://win.gs/IceSpeedwayRacing Ice Speedway World Champion Daniil Ivanov travels to Baikal lake to meet local shamans and test himself and his bike with the wild, untamed ice of the world's deepest lake. Двукратный Чемпион Мира по ледовому спидвею Даниил Иванов отправился на Байкал, чтобы испытать себя и свой байк «диким» льдом и принял участие в шаманском ритуале. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter

Red Bull 09.05.2016
Likes: 3 348
Comments: 255
Reposts: 0
Total Interactions: 3 603
Post Engagement Rate: 0.07

CLICK to get inside Adrian Bulard's head in Out of Frame: http://win.gs/AdrienBulardOoF Skateboarding is hard, full stop. It is demanding both physically and mentally, so imagine trying it without one of your feet. And that's what Clément Zannini does on the daily — despite an imperfect right leg, his skateboarding abilities are real. Even though he endures a lot of pain the day following big sessions, his true love for skateboarding means nothing can keep him away from his board for too long. We tailed him for a few days to catch stride with him and learn what it takes in terms of heart to play the hand he does with the cards life dealt him. Courage, fortitude and resilience are all on display from this ripping young buck. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter

Red Bull 12.05.2016
Likes: 3 428
Comments: 172
Reposts: 0
Total Interactions: 3 600
Post Engagement Rate: 0.07

CLICK for the full story and more snowbike action: http://win.gs/RennerTimbersled The snowbike: a seemingly normal motocross bike modified with a front ski and a 10 inch wide track in the back, making for one of the most innovative and versatile snow machines we've ever seen. Professional Snowbike riders Brock Hoyer & Reagan Seig take to the Idaho backcountry with freerider Ronnie Renner to lay first tracks on some backcountry bowls and steep chutes - taking the sport, and the timbersled, to places previously unridden. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter

Fanta 10.05.2016
Likes: 16 482
Comments: 95
Reposts: 764
Total Interactions: 17 341
Post Engagement Rate: 33.9

Неймовірна новина — зовсім скоро чекай на нову Fanta з лимонним соком! Хочеш спробувати першим? Слідкуй за нашими новинами!

Coca-Cola Россия 20.05.2016
Likes: 9 343
Comments: 222
Reposts: 535
Total Interactions: 10 100
Post Engagement Rate: 1.46

Coca-Cola готовит всем сюрприз! Певица [club11238722|Нюша] и группа [club77514797|MBAND] собрались в студии вместе с Coca-Cola, чтобы записать музыкальный подарок! Делимся фоткой с записи :) Надеемся, ты ждешь результата так же, как и мы :) Следи за новостями Coca-Cola, чтобы не пропустить грандиозную премьеру от Coca-Cola, Нюши и MBAND!

Ahmad Tea 06.05.2016
Likes: 8 448
Comments: 23
Reposts: 187
Total Interactions: 8 658
Post Engagement Rate: 6.57

#art_humor

Coca-Cola Россия 25.05.2016
Likes: 6 273
Comments: 83
Reposts: 287
Total Interactions: 6 643
Post Engagement Rate: 0.96

Сегодня на улицах можно увидеть толпы радостных школьников, которые закончили свой учебный марафон 🎓 🎉 А это значит, что лето почти наступило, и нас всех ждут три незабываемых месяца!

Coca-Cola Россия 08.05.2016
Likes: 5 157
Comments: 35
Reposts: 171
Total Interactions: 5 363
Post Engagement Rate: 0.78

Coca-Cola 130 лет! Да-да, ровно 130 лет назад фармацевт Джон Пембертон изобрел напиток, который сегодня любят миллионы людей по всему миру. С днем рождения нас ;)

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.