Beverages, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
5 051 215 15
102 874 15
132 538 67
69 359 3
83 988 20
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
31% Percentage of users’ questions answered by brand Response Rate
1 492 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
27.25% Percentage of users’ questions answered by brand Response Rate
1 348 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
16.3% Percentage of users’ questions answered by brand Response Rate
798 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
23.5% Percentage of users’ questions answered by brand Response Rate
771 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Minute Maid Average Response Time: 1 886 min. Response Rate: 68% AMIQ: 8
Best Response Best brand according to the quality of reaction to users’ orders and questions
appleandevejuice Average Response Time: 1 864 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Dolce Gusto UK & I Average Response Time: 409 min. Response Rate: 69% AMIQ: 6
Best Response Best brand according to the quality of reaction to users’ orders and questions
Питьевая вода Дона ∙ Волгоград Average Response Time: 13 min. Response Rate: 100% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.47 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.42 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.75 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.33 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.52 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.23 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.77 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.53 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.37 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Coca-Cola + 462 714
NESCAFÉ + 238 279
Pepsi + 220 228
Red Bull + 178 101
Sprite + 175 103
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Coca-Cola 98 185 248
0.29
Red Bull 45 744 637
0
Pepsi 35 613 081
0
NESCAFÉ 33 280 088
0.25
Monster Energy 24 434 680
0
Sprite 21 412 061
0
Fanta 18 003 146
0.55
Coca-Cola 17 327 809
0.44
Guaraná Antarctica 16 222 571
0
Dr Pepper 14 843 795
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 208 531
Coca-Cola + 61 833
pepsi + 38 189
Sprite + 25 302
Gatorade + 23 415
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.36
Red Bull 5 000 176
1.27
Coca-Cola 1 325 152
0.97
Gatorade 822 522
1.19
pepsi 539 585
1.11
Dr Pepper 293 943
1.43
DEW Team 243 676
1.74
Sprite 228 349
1.91
Nespresso 192 898
0.98
Coca-Cola 145 253
2.98
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Coca-Cola + 9 075
Mountain Dew® + 6 694
NESCAFÉ + 6 207
Coca-Cola + 6 138
Pepsi™ + 4 419
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.12
Coca-Cola 3 258 906
0.03
Pepsi™ 3 007 665
0.06
Red Bull 2 133 772
0.82
Mountain Dew® 531 901
0.02
Pepsi Venezuela 485 875
0.08
Dr Pepper 408 019
0.38
Gatorade 336 734
0.5
Sprite 265 975
0.16
Oasis 237 929
0.6
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 56 103
Pepsi + 7 253
Fanta + 5 275
Dr Pepper + 3 155
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.05
Red Bull 5 268 247
0.1
Pepsi 780 392
0.65
Fanta 136 536
0.13
Oasis Be Fruit 134 366
0.23
Mountain Dew 99 861
0.62
Gatorade 91 922
0.05
Nespresso 82 406
0.01
CARTE NOIRE 35 610
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Pepsi ID 24.06.2016
Likes: 385 447
Comments: 374
Reposts: 68
Total Interactions: 385 889
Post Engagement Rate: 139.97

Habis buka puasa, terus ajak temen-temen lama reunian sih enaknya pake ini nih! Like dan share kalau kamu akan berbuka puasa dengan teman-teman lama!

Coca-Cola 25.06.2016
Likes: 296 484
Comments: 961
Reposts: 1 114
Total Interactions: 298 559
Post Engagement Rate: 1.72

T3ddy e Castanhari curtiram o dia com @OUrsoOficial em Campo Grande/MS. Eles acompanharam o Revezamento da Tocha Olímpica e curtiram o Coca-Cola FM Truck. Acompanhe esse terceiro trecho do #DeCaronaComATocha que vai ter muita coisa legal rolando com essa dupla: CokeURL.com/r6c3n #IssoÉOuro

Coca-Cola 27.06.2016
Likes: 230 113
Comments: 736
Reposts: 597
Total Interactions: 231 446
Post Engagement Rate: 1.34

@OUrsoOficial, Castanhari e T3ddy curtiram o Mato Grosso do Sul passando uma tarde ensolarada com Coca-Cola gelada. Fica ligado em tudo o que eles tão fazendo: CokeURL.com/rgumu #IssoÉOuro #DeCaronaComATocha

Coca-Cola 26.06.2016
Likes: 228 340
Comments: 544
Reposts: 480
Total Interactions: 229 364
Post Engagement Rate: 1.32

T3ddy e Castanhari se aventuraram com o @OUrsoOficial nas paisagens do Mato Grosso do Sul. O que vai sair daí? Confira como foi o dia da dupla aqui: CokeURL.com/rgumu #IssoÉOuro

Nestlé Pure Life Thailand 18.06.2016
Likes: 175 220
Comments: 615
Reposts: 730
Total Interactions: 176 565
Post Engagement Rate: 32.13

ครอบครัวไหนฟิต มาร่วมสนุกโชว์ความสดชื่น รับเทศกาลบอลยูโร 2016 กับเนสเล่ท์ เพียวไลฟ์ กัน ... พร้อมได้สิทธิ์รับบัตรกำนัล Supersports มูลค่า 500 บาท จำนวน 100 รางวัล กติกาการร่วมกิจกรรมง่ายๆ เพียง • like และ share ภาพนี้ • จากนั้น โพสต์ภาพช่วงเวลาการออกกำลังกายของคุณและครอบครัว พร้อมเหตุผลว่าทำไมถึงชอบออกกำลังกายประเภทนี้ มาที่ Comment ใต้ภาพ • ตามด้วย Hashtag #ครอบครัวเนสท์เล่เพียวไลฟ์ ของรางวัล บัตรกำนัล Supersports มูลค่า 500 บาท จำนวน 100 รางวัล กิจกรรมเริ่มตั้งแต่วันที่ 18-30 มิถุนายน 2559 ดูกติกาเพิ่มเติมที่ : https://goo.gl/fXUBpE

Red Bull 09.06.2016
Likes: 117 329
Comments: 5 686
Reposts: 0
Total Interactions: 123 015
Post Engagement Rate: 2.54

Quick! Guess how many seconds he can stand on the handle bars...⏱ 🏃: @mikehucker 📸: @taka26jpn #bmx #handlebar #bikelife

Red Bull 16.06.2016
Likes: 122 274
Comments: 507
Reposts: 0
Total Interactions: 122 781
Post Engagement Rate: 2.51

Slip and slide and ride. 🏍: @birchynz 📷: @shakuto #hardenduro #moto #indonesia

Red Bull 16.06.2016
Likes: 114 350
Comments: 395
Reposts: 0
Total Interactions: 114 745
Post Engagement Rate: 2.35

A bond that’s outta this world. 🏃: @fredfugen @vincereffet 📸: Dom Daher #skydive #adventure #givesyouwings

Red Bull 18.06.2016
Likes: 110 600
Comments: 470
Reposts: 0
Total Interactions: 111 070
Post Engagement Rate: 2.27

@thefatjewish When Mother Nature drinks a 4-pack... 🏄: @ian.walsh 📸: @mikenealstudios

Red Bull 02.06.2016
Likes: 110 711
Comments: 312
Reposts: 0
Total Interactions: 111 023
Post Engagement Rate: 2.31

Squad goals 💪 Tag your 2 wingmen! 🛩: @nigellamb @martinsonka & Yoshihide Muroya 📷: @joergmitter @redbullairrace #japan #airrace #wingman

Mountain Dew® 07.06.2016
Likes: 25 382
Comments: 2
Reposts: 15 151
Total Interactions: 40 535
Post Engagement Rate: 7.7

Line em up! Think you can DEW it? 😏 https://t.co/YQqgExlicI

Coca-Cola 09.06.2016
Likes: 0
Comments: 0
Reposts: 27 543
Total Interactions: 27 543
Post Engagement Rate: 0.85

RT @selenagomez: Coke = Life on hot summer days. Which lyric bottle are you drinking??? #ShareACoke https://t.co/x7DFd2NpVD

Coca-Cola 19.06.2016
Likes: 0
Comments: 0
Reposts: 19 185
Total Interactions: 19 185
Post Engagement Rate: 0.59

RT @selenagomez: Which one would you share with your dad? #HappyFathersDay #ShareACoke https://t.co/12tOeURTft

Gatorade 14.06.2016
Likes: 7 819
Comments: 2
Reposts: 4 011
Total Interactions: 11 832
Post Engagement Rate: 3.52

The best never lose their love of sports. Fuel your love forward: https://t.co/ArUH5DiMVi https://t.co/X3BivV33wV

Mountain Dew® 20.06.2016
Likes: 4 342
Comments: 4
Reposts: 1 502
Total Interactions: 5 848
Post Engagement Rate: 1.1

Be that dude whose fridge is ALWAYS stocked. https://t.co/DUiwFuNE1p

Red Bull 16.06.2016
Likes: 7 444
Comments: 287
Reposts: 0
Total Interactions: 7 731
Post Engagement Rate: 0.15

► Watch Semenuk & co. go huge at Crankworx, Les Gets: http://win.gs/CWLesGets Raw 100 is a video series designed to highlight the talent and creativity of filmmakers. It's said that simplicity is the ultimate sophistication, and this series celebrates that. The rules for each video are simple: 100 seconds in length, no slow motion footage, and no music. By having to work within these limitations, filmmakers have to shake up the box and put their creativity on blast. In creating this latest addition to the Raw 100 series, Brandon Semenuk and filmmaker Rupert Walker pointed it south to California from their homes in Canada to breathe new life into an old Downhill BMX track that hasn't been used since the discipline was an X Games event in the early 2000s. Prepare to be amazed by the riding on display in the video above. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter Brandon Semenuk Shreds a Pristine Slopestyle MTB Trail | Raw 100

Red Bull 04.06.2016
Likes: 7 298
Comments: 328
Reposts: 0
Total Interactions: 7 626
Post Engagement Rate: 0.15

►Watch UCI MTB's Fastest Riders Compete LIVE 7/2 on Red Bull TV: http://win.gs/UCICR ► Watch the full UCI MTB World Cup at Ft. William replay on Red Bull TV: http://win.gs/UCIMTBFtWilliam Mountain biking's most talkative downhill rider is back at it again with another course preview, but this time it's the dry dusty track at the Fort William, UK stop of the UCI MTB World Cup. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter UCI MTB: Claudio Caluori Previews the Fort William Track - POV Video

Coca-Cola Россия 16.06.2016
Likes: 6 880
Comments: 0
Reposts: 0
Total Interactions: 6 880
Post Engagement Rate: 23.46

Хочешь прочувствовать атмосферу клипа на 100%? Смотри его панорамной 360° версии: https://youtu.be/ihib5S-nNqU ----------------------------------------------------------------------------- Подписывайся на нас в социальных сетях: – ВКонтакте ► https://vk.com/cocacola – Одноклассники ► http://ok.ru/cocacola – Facebook ► https://www.facebook.com/cocacola.russia – Instagram ► https://instagram.com/cocacolarus/ – Twitter ► https://twitter.com/CocaCola_Russia/ – YouTube ► https://www.youtube.com/c/cocacolarussia В клипе показана территория фестиваля. Движение осуществляется согласно регламенту фестиваля. Coca-Cola и контурная бутылка являются зарегистрированными товарными знаками The Coca-Cola Company. © 2016 The Coca-Cola Company. Внешний вид бутылки может отличаться от ее изображения в ролике.

Coca-Cola Россия 16.06.2016
Likes: 6 286
Comments: 0
Reposts: 0
Total Interactions: 6 286
Post Engagement Rate: 21.44

Чтобы посмотреть панорамный клип, открой его в браузере Chrome, Opera или Firefox на компьютере или в приложении YouTube для Android или iOS! Смотри клип в привычном формате здесь: https://youtu.be/UJqhUvRWkG0 ----------------------------------------------------------------------------- Подписывайся на нас в социальных сетях: – ВКонтакте ► https://vk.com/cocacola – Одноклассники ► http://ok.ru/cocacola – Facebook ► https://www.facebook.com/cocacola.russia – Instagram ► https://instagram.com/cocacolarus/ – Twitter ► https://twitter.com/CocaCola_Russia/ – YouTube ► https://www.youtube.com/c/cocacolarussia В клипе показана территория фестиваля. Движение осуществляется согласно регламенту фестиваля. Coca-Cola и контурная бутылка являются зарегистрированными товарными знаками The Coca-Cola Company. © 2016 The Coca-Cola Company. Внешний вид бутылки может отличаться от ее изображения в ролике.

Coca-Cola Россия 18.06.2016
Likes: 3 911
Comments: 459
Reposts: 0
Total Interactions: 4 370
Post Engagement Rate: 13.9

Подписывайся на канал Coca-Cola Россия (https://www.youtube.com/c/cocacolarussia), смотри проект #ФранцияСборнаяБлогеры Маша Вэй и Тимур Сидельников отправляются в Лилль на игру Россия-Словакия. Смотри новую серию #ФранцияСборнаяБлогеры и узнай, у кого на стадионе были самые лучшие места и кто стал самой красивой болельщицей матча. Найди спрятанную в видео алюминиевую бутылочку Coca-Cola из летней промо-кампании, первым напиши время ее появления на экране в комментариях и получи приз от Coca-Cola и сборной России! Ты так же можешь получить коллекционную алюминиевую бутылку и другие призы. Все подробности - на coca-cola.ru Маша Вэй и Тимур Сидельников в Лилле - https://youtu.be/1LiYjGukxCo?t=43 Задание от футболиста Сборной России: https://youtu.be/1LiYjGukxCo?t=200 Маша и Тимур на улице Принцесс: https://youtu.be/1LiYjGukxCo?t=264 Маша перевоплощается в болельщицу: https://youtu.be/1LiYjGukxCo?t=332 Тимур создает стикер в будке Panini: https://youtu.be/1LiYjGukxCo?t=375 Тимур в комнате режиссеров: https://youtu.be/1LiYjGukxCo?t=633 Экскурсия по стадиону: https://youtu.be/1LiYjGukxCo?t=715 Матч Россия-Словакия: https://youtu.be/1LiYjGukxCo?t=843 Блогеры: – Никита Ковальчук ► https://www.youtube.com/user/KartaviyFootball – Ирина Ваймер ► https://www.youtube.com/user/irinawaimer – Мария Вэй ► https://www.youtube.com/user/MWaytv – Костя Павлов ► https://www.youtube.com/user/KostyaLizzz – Эльдар Джарахов ► https://www.youtube.com/user/dzharakhov – Тимур Сидельников ► https://www.youtube.com/user/SravneniyaOfficial ----------------------------------------­------------------------------------- Подписывайся на нас в социальных сетях: – ВКонтакте ► https://vk.com/cocacola – Одноклассники ► http://ok.ru/cocacola – Facebook ► https://www.facebook.com/cocacola.russia – Instagram ► https://instagram.com/cocacolarus/ – Twitter ► https://twitter.com/CocaCola_Russia/ – YouTube ► https://www.youtube.com/c/cocacolarussia

Coca-Cola Россия 17.06.2016
Likes: 43 153
Comments: 189
Reposts: 4 176
Total Interactions: 47 518
Post Engagement Rate: 6.86

Смотри ✨КЛИП ОТ НЮШИ И MBAND В ФОРМАТЕ 360°!✨ Романтика, нежность, жажда приключений — каким чувствам ты готов открыться этим летом? 😍😉😃 Подпевай вместе c Coca-Cola!🎶

Coca-Cola Россия 06.06.2016
Likes: 26 644
Comments: 173
Reposts: 1 651
Total Interactions: 28 468
Post Engagement Rate: 4.11

«Попробуй чувствам… чувствам на миг открыться». Открыться вместе с Coca-Cola, [club11238722|Нюшей] и [club77514797|MBAND]! Встречай новый летний хит!

NESCAFE 28.06.2016
Likes: 1 140
Comments: 25 717
Reposts: 28
Total Interactions: 26 885
Post Engagement Rate: 2.16

Справиться с этим заданием без чашки кофе будет трудновато. Но всё меняется с первым глотком любимого напитка. Автору последнего правильного ответа — традиционные 5 голосов. #NESCAFE_игра

NESCAFE 27.06.2016
Likes: 14 590
Comments: 10 623
Reposts: 784
Total Interactions: 25 997
Post Engagement Rate: 2.15

Разбуди дружбу с тем, кого давно не видел! Заходи в раздел подарков VK и отправляй друзьям бесплатный подарок от NESCAFÉ. Порадуй друзей! #NESCAFE #разбудидружбу #деньдружбы #wakeupfriendship

NESCAFE 27.06.2016
Likes: 12 692
Comments: 4 987
Reposts: 702
Total Interactions: 18 381
Post Engagement Rate: 1.52

У нас есть супер-новость для тебя и твоих друзей! Этим летом мы решили весело отметить предстоящий День друзей и объявляем о начале крутого конкурса #РАЗБУДИДРУЖБУ. Скорее встречайся со своим лучшим другом, делай веселую фотографию или снимай видео! Размещай его на своей стене (она должна быть открыта для публичного доступа) или в конкурсном альбоме нашей группы https://vk.com/album-20226110_233329052. И не забудь выполнить два важных условия: 1) Поставь хештег #РАЗБУДИДРУЖБУ (иначе мы не сможем найти твои классные фотки и видео) 2) Отметь друга, присутствующего на фото 30 июля мы выберем самые яркие конкурсные работы и объявим имена победителей в пяти разных номинациях . И возможно именно ты и твой друг станут обладателями велосипедов, гироскутеров, сертификатов в магазин одежды, эксклюзивных фотоаппаратов или же настоящих столов для пинпонга. Конкурсные работы принимаются с 27 июня по 24 июля. Читай полные правила конкурса и следи за новостями в группе NESCAFÉ! Разбуди дружбу уже сегодня! ☺ #NESCAFE #конкурс #дружба #друзья

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.