Beverages, July 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
5 374 733 16
109 809 16
133 188 66
70 137 4
84 767 20
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
24.4% Percentage of users’ questions answered by brand Response Rate
2 021 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
35.58% Percentage of users’ questions answered by brand Response Rate
1 122 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
14.45% Percentage of users’ questions answered by brand Response Rate
1 516 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
33.25% Percentage of users’ questions answered by brand Response Rate
1 618 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
43.14% Percentage of users’ questions answered by brand Response Rate
1 613 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Deer Park Natural Spring Water Average Response Time: 743 min. Response Rate: 80% AMIQ: 6
Best Response Best brand according to the quality of reaction to users’ orders and questions
tymbark Average Response Time: 108 min. Response Rate: 78% AMIQ: 27
Best Response Best brand according to the quality of reaction to users’ orders and questions
NESCAFÉ Dolce Gusto Average Response Time: 1 365 min. Response Rate: 75% AMIQ: 10
Best Response Best brand according to the quality of reaction to users’ orders and questions
Coca-Cola Journey España Average Response Time: 3 303 min. Response Rate: 80% AMIQ: 9
Best Response Best brand according to the quality of reaction to users’ orders and questions
Fanta Average Response Time: 398 min. Response Rate: 70% AMIQ: 58
Engagement Rate Average Values in a Selected Range
0.42 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.34 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.89 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.41 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.38 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.43 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.6 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.39 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Coca-Cola + 449 267
Red Bull + 367 646
NESCAFÉ + 352 264
Pepsi + 159 472
Fanta + 155 482
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Coca-Cola 98 650 248
0.33
Red Bull 46 119 711
0
Pepsi 35 782 370
0
NESCAFÉ 33 638 314
0.26
Monster Energy 24 534 785
0
Sprite 21 537 371
0
Fanta 18 161 549
1.15
Coca-Cola 17 456 389
0.49
Guaraná Antarctica 16 335 080
0.04
Dr Pepper 14 829 610
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 340 200
Coca-Cola + 66 589
pepsi + 51 145
Gatorade + 32 241
Sprite + 31 221
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.3
Red Bull 5 346 246
0.97
Coca-Cola 1 393 760
0.95
Gatorade 855 651
1.13
pepsi 592 449
1.14
Dr Pepper 307 925
0.97
Sprite 260 430
0.89
DEW Team 255 789
1.69
Nespresso 199 925
1.09
Coca-Cola 158 899
2.9
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Coca-Cola + 9 626
NESCAFÉ + 7 738
Pepsi™ + 7 390
Mountain Dew® + 5 126
Fanta España + 2 896
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.06
Coca-Cola 3 268 806
0.02
Pepsi™ 3 015 151
0.04
Red Bull 2 135 579
0.18
Mountain Dew® 537 123
0.01
Pepsi Venezuela 486 201
0.09
Dr Pepper 409 936
1
Gatorade 337 291
0.08
Sprite 266 814
0.1
Oasis 237 826
0.7
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 49 257
Gatorade + 4 324
Fanta + 3 986
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.08
Red Bull 5 318 235
0.02
Pepsi 775 722
0.52
Fanta 140 925
0
Oasis Be Fruit 137 756
1.51
Mountain Dew 101 527
9.82
Gatorade 96 275
0.08
Nespresso 83 021
0
CARTE NOIRE 35 681
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Red Bull 16.07.2016
Likes: 530 045
Comments: 44 673
Reposts: 387 807
Total Interactions: 962 525
Post Engagement Rate: 2.1

Two climbers race to the top of a bridge. No worries if you fall, there's water to catch you.

Coca-Cola 22.07.2016
Likes: 411 263
Comments: 2 005
Reposts: 2 780
Total Interactions: 416 048
Post Engagement Rate: 2.39

Júlio Cocielo já começou com tudo no #DeCaronaComATocha e conduziu a Tocha Olímpica Rio 2016 na sua cidade, Osasco/SP! Fica ligado, que ele e Mauro Nakada vão curtir muito com o @OUrsoOficial nesse trecho de São Paulo: http://CokeURL.com/5tc4q #IssoÉOuro

Coca-Cola 21.07.2016
Likes: 358 268
Comments: 1 323
Reposts: 1 390
Total Interactions: 360 981
Post Engagement Rate: 2.07

@OUrsoOficial foi junto com Mauro Nakada encontrar Júlio Cocielo em Osasco/SP. Teve passeio, teve Tocha Olímpica Rio 2016 e teve muita zoeira dessa dupla. Veja tudo que vai acontecer nesse trecho do #DeCaronaComATocha aqui: http://CokeURL.com/xfd75 #IssoÉOuro

Fanta 05.07.2016
Likes: 289 415
Comments: 1 261
Reposts: 757
Total Interactions: 291 433
Post Engagement Rate: 8.05

O vídeo mais esperado e aguardado da Youtubersfera tá carregando: os maiores fails vencedores do Luba, Maju, Poladoful, Muca e Lucas Lira. Coloque sua bandana de fã e fica ligado que logo a gente libera para você. #LevaNaBoa

Guaraná Antarctica 23.07.2016
Likes: 231 429
Comments: 2 482
Reposts: 6 649
Total Interactions: 240 560
Post Engagement Rate: 1.47

Você é mais do sunset ou do stand up? Ah, não importa! #Boralá levantar âncora e curtir lá fora? ⚓️

Red Bull 27.07.2016
Likes: 138 282
Comments: 600
Reposts: 0
Total Interactions: 138 882
Post Engagement Rate: 2.61

Ain’t no glacier high enough! ⛏ 🏃: @realwillgadd 📸: @christianpondella #iceclimbing #mountaineering #climbing

Red Bull 19.07.2016
Likes: 134 065
Comments: 577
Reposts: 0
Total Interactions: 134 642
Post Engagement Rate: 2.63

Whatever floats your boat…or halfpipe. 📸: @brianbielmann @redbullillume #skateboarding #skate #SneakPeek

Red Bull 13.07.2016
Likes: 123 127
Comments: 253
Reposts: 0
Total Interactions: 123 380
Post Engagement Rate: 2.43

Last one up the hill is a rotten egg. 😝 📸: @mirja_gehphotography @redbullillume #hardenduro #redbullharescramble #enduro

Red Bull 26.07.2016
Likes: 116 569
Comments: 5 750
Reposts: 0
Total Interactions: 122 319
Post Engagement Rate: 2.3

Tag a friend you want to race down this waterslide. 😄 #summervibes #italy #waterslide

Red Bull 25.07.2016
Likes: 118 207
Comments: 219
Reposts: 0
Total Interactions: 118 426
Post Engagement Rate: 2.23

Like a toy in a child's sandbox. 🚚💨 🏃: @eduard_nikolaev_417, Evgeny Yakovlev, Vladimir Rybakov 📷: @marcelomaragni #truck #rally #desert

Gatorade 19.07.2016
Likes: 17 830
Comments: 5
Reposts: 11 426
Total Interactions: 29 261
Post Engagement Rate: 8.68

Introducing the story of @UsainBolt, The Boy Who Learned to Fly. #WinFromWithin #LoveOfSport https://t.co/0lm1XqTiu2

Coca-Cola 14.07.2016
Likes: 14 675
Comments: 0
Reposts: 4 682
Total Interactions: 19 357
Post Engagement Rate: 0.59

❤️ https://t.co/WmOClOmiX0

Fanta España 12.07.2016
Likes: 14 662
Comments: 0
Reposts: 3 873
Total Interactions: 18 535
Post Engagement Rate: 43.57

NUEVO VIDEO @Rubiu5 y @mangelrogel ponen motes #FaunaFanta a los youtubers, ¡y anuncian los ganadores del concurso! https://t.co/eouvMpAv10

Coca-Cola Italia 25.07.2016
Likes: 5 140
Comments: 0
Reposts: 1 839
Total Interactions: 6 979
Post Engagement Rate: 8.06

Una piccola anticipazione: questa sera @BenjieFede canteranno al #CocaColaSummerFestival con @OfficialXriz! ✌️ https://t.co/T5cMvY6gqk

Coca-Cola France 03.07.2016
Likes: 2 263
Comments: 0
Reposts: 4 393
Total Interactions: 6 656
Post Engagement Rate: 3.33

Merci l'@equipedefrance pour ce match ! RT pour tenter de gagner 2 places pour #FRAALL ! #EURO2016 #SavoureLinstant https://t.co/f5VjeiBWAj

Gatorade 19.07.2016
Likes: 32 603
Comments: 1 444
Reposts: 0
Total Interactions: 34 047
Post Engagement Rate: 36.51

This is the story of the fastest man in the world, who almost never was. Introducing Th​e Boy Who Learned to Fly​, an animated film based on the life of Usain Bolt.

Fanta 01.07.2016
Likes: 6 992
Comments: 670
Reposts: 0
Total Interactions: 7 662
Post Engagement Rate: 5.6

Czy Kaiko uda się obronić swój skarb? Sprawdź co tym razem rozkręcili Sylwia Lipka, Stuu, Sylwia Przybysz, Jeremi Sikorski, Littlemooonster96 i Marcin Dubiel. ;) Wkręć się do zabawy z Fanta i szukaj zupełnie nowych, zakręconych butelek w sklepach! :)

Red Bull 29.07.2016
Likes: 5 496
Comments: 240
Reposts: 0
Total Interactions: 5 736
Post Engagement Rate: 0.11

► CLICK to watch episode 2 on Red Bull TV: http://win.gs/JOB6E2 JOB 6.0 is BACK. In the season premiere, Jamie O'Brien and crew head to the Waimea River to ride a full flooding river wave all day and night. Waimea is "The X-Factor of Fun" because anything can happen there: from pulling into the shore break to getting weird with the winch and water skis. Music: 0:47 "Getting Started" by Wide Sky (Sounds of Red Bull): https://youtu.be/gCAE5k-q_r8?list=PLHT0PZMhBKjwSCUkzQX25LjhhCeEg7ThD 4:14 "Beat#2" by #beats (Sounds of Red Bull): https://www.youtube.com/playlist?list=PLHT0PZMhBKjwZFsvLxGpYYarV3ntD8HOX 7:05 "Lines" by Wide Sky (Sounds of Red Bull): https://youtu.be/ffOHgFCeM98?list=PLHT0PZMhBKjw0VXYs1Gr-C0Wvgm3g9wqL 8:17 "Orexin (Sting)" by Grayson Gilmour (Red Bull Media House) 8:20 "Oblongata (Sting)" by Grayson Gilmour (Red Bull Media House) _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter

Red Bull 11.07.2016
Likes: 5 380
Comments: 178
Reposts: 0
Total Interactions: 5 558
Post Engagement Rate: 0.11

► Watch UCI MTB's Fastest DH Riders Compete LIVE in Andorra 9/3 on Red Bull TV: http://win.gs/UCIAD With the World Cup track in Lenzerheide right at their fingertips, Claudio Calouri and downhill master Steve Peat take a rough-and-tumble ride down the course to sample the Swiss dirt ahead of the 5th stop of the 2016 UCI Mountain Bike World Cup. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter

Red Bull 27.07.2016
Likes: 3 949
Comments: 153
Reposts: 0
Total Interactions: 4 102
Post Engagement Rate: 0.08

► Follow Bas as he rips down the track in this insane video: http://win.gs/DS4K Bas van Steenbergen is one of the world's best bike-handlers, a Red Bull Rampage alumnus, and uses "slalom" riding to sharpen his ability to change direction — both vertically over jumps and horizontally between creative berms — with his newly-created "Dream Slalom" track in British Columbia's interior. Music: 0:00 "Everyday World" by Alex Banks (Ninja Tune) _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter Bas van Steenbergen Rips Down a 'Dream Slalom' MTB Track (4K Video!)

COCA-COLA в Казахстане 13.07.2016
Likes: 49 965
Comments: 1 146
Reposts: 4 041
Total Interactions: 55 152
Post Engagement Rate: 163.34

Сразу 10 автомобилей Hyundai Accent! ​🚘 Хочешь получить один из них? Тогда участвуй в акции от Coca-Cola! ​ Покупай Coca-Cola, Fanta или Sprite 2 литра с серебристыми крышками. Собери обе части изображения автомобиля, хватай документы и беги регистрировать крышки по адресу, указанному на сайте coca-cola.kz. ​🏃 Возможно, один из Hyundai Accent предназначен именно тебе!​ Или собери 3 крышки с изображением бутылочки Coca-Cola и меняй их на 1,5 литра любимой Coca-Cola!​ Акция продлится до 15 сентября!​👈 ​ Подробные правила на сайте coca-cola.kz

COCA-COLA в Казахстане 29.07.2016
Likes: 28 064
Comments: 52
Reposts: 112
Total Interactions: 28 228
Post Engagement Rate: 69.02

Собираешься провести выходные на свежем воздухе с друзьями? Не забудь взять Coca-Cola в новом, удобном мини-формате! #new300ml@cokekz

COCA-COLA в Казахстане 09.07.2016
Likes: 24 434
Comments: 43
Reposts: 378
Total Interactions: 24 855
Post Engagement Rate: 77.02

А какие эмоции сегодня переполняют тебя? Эмоджики, которые ты искал в магазинах, уже в группе! ✔Вступай, участвуй в конкурсах и получай подарки🎁!

NESCAFE 05.07.2016
Likes: 517
Comments: 17 418
Reposts: 10
Total Interactions: 17 945
Post Engagement Rate: 1.38

Друзья, поиграем? 😜 Сегодня все мы превратимся в племя индейцев. Составляйте собственные индейские имена в комментариях! Алгоритм прост: первая часть имени — это цвет вашей одежды, а вторая — название блюда, которым вы позавтракали. Например, «фиолетовый кофе». Автору последнего ответа —традиционные 5 голосов. #NESCAFE_игра

Fanta 05.07.2016
Likes: 17 011
Comments: 81
Reposts: 292
Total Interactions: 17 384
Post Engagement Rate: 4.2

Глаза разбегаются от 79 новых значков #фантаселфи, 30 из которых призовые! 🎁 Собери их за максимально короткий промежуток времени и выиграй фотоаппарат для подводной съемки, сертификат OZON или голоса ВК. Не теряй время 👉 жми PLAY и #играем! 😉 © Близняшки Лава

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.