Beverages, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
5 391 343 17
114 800 15
133 748 40
71 040 2
84 797 21
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
22.56% Percentage of users’ questions answered by brand Response Rate
1 412 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
41.44% Percentage of users’ questions answered by brand Response Rate
2 178 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12.11% Percentage of users’ questions answered by brand Response Rate
725 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
43% Percentage of users’ questions answered by brand Response Rate
6 073 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
40.27% Percentage of users’ questions answered by brand Response Rate
1 252 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Juicy Juice Average Response Time: 431 min. Response Rate: 70% AMIQ: 4
Best Response Best brand according to the quality of reaction to users’ orders and questions
Pepsi Russia Average Response Time: 59 min. Response Rate: 100% AMIQ: 2
Best Response Best brand according to the quality of reaction to users’ orders and questions
Żywiec Zdrój Average Response Time: 12 965 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Fanta Average Response Time: 383 min. Response Rate: 80% AMIQ: 67
Engagement Rate Average Values in a Selected Range
0.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.37 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.51 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.23 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.29 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.14 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.9 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.08 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.59 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Coca-Cola + 556 236
NESCAFÉ + 263 667
Fanta + 244 944
Sprite + 134 111
Red Bull + 122 505
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Coca-Cola 99 223 362
0.21
Red Bull 46 248 395
0
Pepsi 35 861 741
0
NESCAFÉ 33 915 295
0.3
Monster Energy 24 570 080
0
Sprite 21 674 021
0
Fanta 18 415 337
0.89
Coca-Cola 17 508 336
0.82
Guaraná Antarctica 16 311 434
0.01
Dr Pepper 14 804 318
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 164 349
Coca-Cola + 63 887
pepsi + 48 924
Sprite + 33 022
Gatorade + 22 507
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.03
Red Bull 5 521 402
0.88
Coca-Cola 1 461 416
0.78
Gatorade 879 272
1.44
pepsi 643 154
1.19
Dr Pepper 319 277
1.01
Sprite 294 691
0.8
DEW Team 265 617
1.28
Nespresso 206 309
0.96
Coca-Cola 174 398
3.08
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Coca-Cola + 7 232
Pepsi™ + 6 628
NESCAFÉ + 3 197
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.03
Coca-Cola 3 276 113
0.03
Pepsi™ 3 021 889
0.03
Red Bull 2 137 138
0.07
Mountain Dew® 539 293
0
Pepsi Venezuela 486 388
0.07
Dr Pepper 411 365
0.3
Gatorade 338 227
0.19
Sprite 267 744
0.09
Oasis 237 364
0.12
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Red Bull + 57 246
Gatorade + 8 657
Fanta + 4 796
Nespresso + 2 807
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.08
Red Bull 5 377 560
0.01
Pepsi 774 860
0.1
Fanta 145 800
0
Oasis Be Fruit 137 167
1.52
Gatorade 105 145
0.19
Mountain Dew 102 439
0.07
Nespresso 85 838
0
CARTE NOIRE 35 650
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Red Bull 17.08.2016
Likes: 209 607
Comments: 14 558
Reposts: 211 760
Total Interactions: 435 925
Post Engagement Rate: 0.94

Trucking yeah!

Coca-Cola 09.08.2016
Likes: 232 173
Comments: 352
Reposts: 889
Total Interactions: 233 414
Post Engagement Rate: 1.34

A mulherada tá dando um baile no #Rio2016 ❤ #IssoÉOuro #Futebol

Coca-Cola 13.08.2016
Likes: 206 833
Comments: 330
Reposts: 321
Total Interactions: 207 484
Post Engagement Rate: 1.19

A Parada Coca-Cola amou te ver! ❤️ Tiago Iorc e Canal Pathy dos Reis levaram a galera ao delírio no #ArremessoDeCovers! Até nosso atleta da natação Léo de Deus veio curtir essa noite! #IssoÉOuro

Guaraná Antarctica 01.08.2016
Likes: 201 408
Comments: 545
Reposts: 900
Total Interactions: 202 853
Post Engagement Rate: 1.24

Sabe quem sabe aproveitar as oportunidades da vida? Quem foi lá na Sessão #Boralá Open Air com pipoca e Guaraná na faixa. Acha que foi incrível ou demais? 😜

Guaraná Antarctica 18.08.2016
Likes: 194 749
Comments: 1 945
Reposts: 2 988
Total Interactions: 199 682
Post Engagement Rate: 1.22

Há 95 anos foi lançado o refrigerante genuinamente brasileiro, que carrega a Amazônia no DNA. E o segredo para trilhar essa jornada cheio de energia? Guaraná, é claro!

Red Bull 12.08.2016
Likes: 146 857
Comments: 1 148
Reposts: 0
Total Interactions: 148 005
Post Engagement Rate: 2.73

What do you think lies beyond the Wall? ☠️ White Walkers 🌊 Gnarly Waves Comment below! 🏃: Josh Sanders 📸: @christianpondella #wakeboard #wake #got

Red Bull 17.08.2016
Likes: 134 631
Comments: 375
Reposts: 0
Total Interactions: 135 006
Post Engagement Rate: 2.48

Got a serious case of the spins. 😁 Head on over to the @redbulletin as adventure photographer Travis Burke takes over to give us a glimpse of his world. 📸: @travisburkephotography #adventuretime #photography #adventure

Red Bull 05.08.2016
Likes: 111 367
Comments: 140
Reposts: 0
Total Interactions: 111 507
Post Engagement Rate: 2.07

Two's a crowd, and three's a party! 🤘🏻 🏃: @kirbychambliss @petemcloed @francois_le_vot 📷: @joergmitter #flying #squad #skyline

Red Bull 29.08.2016
Likes: 110 130
Comments: 299
Reposts: 0
Total Interactions: 110 429
Post Engagement Rate: 2

Now that’s the icing on the cliff. 🍰😏 🏃: Alex Luger 📸: @raydemski #climbing #iceclimbing #ice

Red Bull 19.08.2016
Likes: 109 020
Comments: 157
Reposts: 0
Total Interactions: 109 177
Post Engagement Rate: 2

Photographers, you rock!💪 Happy #WorldPhotoDay! 🚗💨: Sebastien Ogier 📷: @jaanusree #rally #wrc #race

Pepsi™ 08.08.2016
Likes: 3 921
Comments: 0
Reposts: 1 900
Total Interactions: 5 821
Post Engagement Rate: 0.19

It's back - like you've never seen before. Get your hands on a #CrystalPepsi right now. https://t.co/Ym3V6MaU1J

Pepsi™ 18.08.2016
Likes: 2 161
Comments: 0
Reposts: 732
Total Interactions: 2 893
Post Engagement Rate: 0.1

DUDE. Dude. #CrystalPepsi is only in stores for a few more weeks, so stop trippin’ and grab a bottle ASAP! https://t.co/AOkuoCmDdn

Sprite 08.08.2016
Likes: 2 079
Comments: 0
Reposts: 763
Total Interactions: 2 842
Post Engagement Rate: 1.06

Hey @EricAndre we heard you’re looking for a Sprite sponsorship. DM us and let’s talk.

Coca-Cola 02.08.2016
Likes: 2 216
Comments: 0
Reposts: 398
Total Interactions: 2 614
Post Engagement Rate: 0.08

Big moments come from many small ones. Ready for more gold for @AshtonJEaton & @TatyanaMcFadden? #Rio2016 #THATSGOLD https://t.co/0mhvf4VGj0

Gatorade 31.08.2016
Likes: 2 185
Comments: 0
Reposts: 403
Total Interactions: 2 588
Post Engagement Rate: 0.77

The best never lose that love. Fuel your love of sports forward: https://t.co/ArUH5DAojS @Yg_Trece https://t.co/7HLvA2Mkh3

Red Bull 19.08.2016
Likes: 5 507
Comments: 210
Reposts: 0
Total Interactions: 5 717
Post Engagement Rate: 0.11

► CLICK to watch the next episode on Red Bull TV: http://win.gs/JOB6EP5 When Jamie O'Brien is your personal coach, it's hard not to progress. Jamie pushes Poopies, his protege, to learn board transfers at Waimea before convincing him to get back on his waterskis. Lastly, the teacher and the student try to couch surf... literally. Music: 5:45 "Can't Let Go" by Heaven's Basement (Red Bull Records): http://flyt.it/HBmusic 9:23 “Oblongata" by Grayson Gilmour (Red Bull Media House) _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter Who is JOB 6.0: Poopies’ Time to Shine | S5E4

Red Bull 02.08.2016
Likes: 4 817
Comments: 532
Reposts: 0
Total Interactions: 5 349
Post Engagement Rate: 0.1

► Watch the full season of "URBEX" on Red Bull TV: http://win.gs/WatchUrbEx Urban explorer Oleg defies fear and gravity as he climbs skyscrapers and leaps across rooftops. It’s a long way down should he fall, but the only thing on Oleg’s mind is enjoying the moment and reaching new heights. "URBEX: Enter at Your Own Risk" follows a group of urban explorers as they risk life and limb to get inside, above, and around some of the most forbidden places on Earth. As they navigate bridges, skyscrapers, and other off-limits structures, every venture through the city could be their last. ***Red Bull does not endorse the stunts, climbs, and infiltrations you see in this show as they are extremely dangerous in nature and should not be copied. Oleg is not a sponsored Red Bull athlete; the series aims to tell his and the other character's stories - risk, reward, and critique included. We encourage you to watch the show, continue the dialogue, and be vocal about your thoughts!*** _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter

Red Bull 26.08.2016
Likes: 4 660
Comments: 207
Reposts: 0
Total Interactions: 4 867
Post Engagement Rate: 0.09

► Pavel ‘Vishnevyi’ Alekhin – probably Russia's most famous MTB rider – has completely recovered from his injury problems of recent years and is ready to push the limits of his sport once again. To film his new project, Fortification, he chose a unique location – an old fort in Kaliningrad, Russia’s most western city. That’s where the name for the Fortification edit came from. See world-first MTB tricks in the Russian’s new film! _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter Fortification: Pavel Alekhin Nailing World-First MTB Tricks

Red Bull 10.08.2016
Likes: 4 646
Comments: 215
Reposts: 0
Total Interactions: 4 861
Post Engagement Rate: 0.09

► Go behind the scenes of Field Trippin' HERE: http://win.gs/FieldTrippinBTS Two of the world’s most stylish cyclists, freestyle MTB icon Martin Söderström and dirt BMX genius Dawid Godziek, come together and present their new edit Field Trippin’. They raised the bar in their respective scenes, as they fly trough an iconic Swedish landscape without any kickers or landings, pulling world firsts and a signature twister on BMX. Söderström got his inspiration from a farm segment in the iconic bike film 'Life Cycles'. It left an impression on his young mind that he could never forget. To show appreciation for the way the film helped him shape his career, Martin felt a modern tribute was in place. Crew: Director/DP - Simon Berggren Aerials/cablecam - Kopterframes Music: “Tonari” by WoodzSTHLM & Noomi Special thanks to the Ohlström family _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter Field Trippin' - a Freestyle Daydream w. Martin Söderström & Dawid Godziek

Red Bull 05.08.2016
Likes: 4 228
Comments: 149
Reposts: 0
Total Interactions: 4 377
Post Engagement Rate: 0.08

► Watch UCI MTB's Fastest DH Riders Compete LIVE in Andorra 9/3 on Red Bull TV: http://win.gs/UCIAD Claudio Caluori and his iron lungs are back at it again with another course preview, this time in Mont-Sainte-Anne, Canada. Local ripper Mark Wallace joins in on the fun to give us a glimpse into the weekend of racing ahead. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV See into our world: http://goo.gl/J49U Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Twitter: http://win.gs/redbulltwitter Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Subscribe to the Red Bulletin: http://win.gs/TheRedBulletin Sign up for our Newsletter here: http://win.gs/RedBullNewsletter Claudio Caluori & Mark Wallace Shred Mont-Sainte-Anne: GoPro View | UCI MTB World Cup 2016

COCA-COLA в Казахстане 25.08.2016
Likes: 30 516
Comments: 186
Reposts: 295
Total Interactions: 30 997
Post Engagement Rate: 55.77

Давайте все вместе наполним эту бутылку Coca-Cola с помощью наших лайков! 💙💚💛 Когда их соберется 25 000 - бутылка станет полной. Заходи в группу и делай репост, чтобы твои друзья тоже участвовали в этом флешмобе. #quiz@cokekz

COCA-COLA в Казахстане 22.08.2016
Likes: 22 417
Comments: 89
Reposts: 258
Total Interactions: 22 764
Post Engagement Rate: 42.04

Гордимся нашими ЧЕМПИОНАМИ! #emoji@cokekz

COCA-COLA в Казахстане 08.08.2016
Likes: 20 772
Comments: 80
Reposts: 114
Total Interactions: 20 966
Post Engagement Rate: 45.08

Покажи, как ты крут с новой мини Coca-Cola! #new300ml@cokekz

COCA-COLA в Казахстане 03.08.2016
Likes: 16 406
Comments: 42
Reposts: 97
Total Interactions: 16 545
Post Engagement Rate: 37.51

Где бы ты не находился, вечер пройдет на ура, если у тебя есть заряд позитива и новая мини Coca-Cola 300ml! #new300ml@cokekz

COCA-COLA в Казахстане 01.08.2016
Likes: 15 943
Comments: 80
Reposts: 147
Total Interactions: 16 170
Post Engagement Rate: 38.94

Новая мини Coca-Cola– возьми с собой! Вступай в [club25645870|группу COCA-COLA в Казахстане] и будь в курсе всех событий из жизни Coca-Cola, которые происходят вокруг тебя! #new300ml@cokekz

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.