Auto Manufacturers, July 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
2 888 942 35
772 713 29
242 186 45
70 101 8
618 230 8
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
5.2% Percentage of users’ questions answered by brand Response Rate
1 061 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
24.28% Percentage of users’ questions answered by brand Response Rate
940 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
11.06% Percentage of users’ questions answered by brand Response Rate
796 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
23% Percentage of users’ questions answered by brand Response Rate
561 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
BMWAustria Average Response Time: 1 634 min. Response Rate: 100% AMIQ: 2
Best Response Best brand according to the quality of reaction to users’ orders and questions
Toyota Saudi Arabia Average Response Time: 22 min. Response Rate: 75% AMIQ: 2
Engagement Rate Average Values in a Selected Range
0.3 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.21 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.19 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.53 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.15 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.58 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.37 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.15 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Volkswagen + 62 066
Toyota México + 57 366
Porsche + 48 445
Jeep + 44 439
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.19
Mercedes-Benz 20 786 783
0.08
BMW 20 086 692
0.23
Ferrari 16 581 955
0.12
Porsche 11 304 805
0.36
Audi USA 11 129 900
0.13
Lamborghini 10 334 300
0.39
Hyundai India 8 957 457
1.4
Ford Mustang 8 528 391
0.08
Audi Sport 7 254 523
0.14
Aston Martin 6 888 200
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Mercedes-Benz + 258 412
Porsche + 237 427
BMW + 230 598
Audi + 197 669
Jaguar + 128 688
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.75
BMW 12 817 865
8.85
Mercedes-Benz 10 250 410
1.7
Audi 8 688 549
1.48
Porsche 7 955 497
1.62
Jaguar 4 948 162
2.22
Land Rover 2 987 954
1.13
Ford Motor Company 2 749 775
3.86
Mercedes-Benz 2 141 654
1.09
chevrolet 2 024 154
3.82
Jeep 1 746 757
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Mercedes-Benz + 27 550
BMW + 16 962
Audi + 14 152
Jaguar + 13 087
Jeep + 11 088
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.2
Mercedes-Benz 1 912 125
0.04
Audi 1 770 669
0.07
BMW 1 466 515
0.02
Ford Motor Company 1 026 924
0.04
Chevrolet 953 503
0.1
Jaguar 924 635
0.11
Lexus 893 415
0.05
Honda 863 501
0.14
Jeep 840 896
0.02
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Chevrolet + 16 492
Audi USA + 13 765
Mercedes-Benz + 11 121
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
0.12
BMW 668 138
1.11
Chevrolet 527 482
0.12
Audi Germany 504 597
0.26
Porsche 416 643
0.16
Mercedes-Benz 401 854
0.19
Honda 249 696
0.02
Toyota USA 207 802
1.26
Subaru 169 509
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
BMW 6 258 114
0.02
Ferrari 6 090 199
0.01
Mercedes-Benz 5 151 247
0
TOYOTA 5 082 157
0
Porsche 4 685 350
0
Nissan USA 4 230 669
0.01
Lamborghini 3 407 252
0
Volkswagen USA 3 371 577
0.01
Mercedes-AMG 2 627 419
0
General Motors 2 327 684
Hyundai India 03.07.2017
Likes: 475 624
Comments: 1 257
Reposts: 1 398
Total Interactions: 478 279
Post Engagement Rate: 5.36

Gear up for a thrilling experience as the Hyundai #NextGenSedan is Arriving Soon. For further updates click here http://bit.ly/NextGenSedan

Mercedes-Benz 18.07.2017
Likes: 91 099
Comments: 13 823
Reposts: 29 351
Total Interactions: 134 273
Post Engagement Rate: 0.65

Catch all the details of the new Mercedes-Benz X-Class that has just been revealed in South Africa! More: http://mb4.me/XClass_fb

Hyundai India 25.07.2017
Likes: 125 746
Comments: 206
Reposts: 151
Total Interactions: 126 103
Post Engagement Rate: 1.41

Invite Friends and Get Exciting Rewards. Faayede Ki Baat sabko batao! ✔ Sign up and Invite Friends ✔ Your Friend Buys Elite i20 ✔ You Get Exciting Rewards More exciting offers on booking Elite i20 on www.HyBUY.in

Ford Mustang 05.07.2017
Likes: 77 426
Comments: 6 609
Reposts: 34 696
Total Interactions: 118 731
Post Engagement Rate: 1.4

We’ll let the video do the talking.

Volkswagen 22.07.2017
Likes: 107 321
Comments: 589
Reposts: 1 082
Total Interactions: 108 992
Post Engagement Rate: 2.9

Off-road on comfort. #amarok #VWBrasil

BMW 15.07.2017
Likes: 347 343
Comments: 1 038
Reposts: 0
Total Interactions: 348 381
Post Engagement Rate: 2.75

A gentleman enjoys in silence. The #BMW Concept #8Series. #BMWrepost @stephan_bauer

BMW 22.07.2017
Likes: 345 879
Comments: 818
Reposts: 0
Total Interactions: 346 697
Post Engagement Rate: 2.72

Just wants to play. The #BMW #M4 Coupé. #BMWrepost @_serkanayaz_ @omarbahlol __________ Fuel consumption and CO2 emissions for the BMW M4 Coupé: Fuel consumption in l/100 km (combined): 8.8 - 8.3 CO2 emissions in g/km (combined): 204 - 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

BMW 01.07.2017
Likes: 335 827
Comments: 735
Reposts: 0
Total Interactions: 336 562
Post Engagement Rate: 2.67

Admire the compelling interior lighting of the #BMW #5series. #BMWrepost @g30_hungary

Mercedes-Benz 23.07.2017
Likes: 332 971
Comments: 738
Reposts: 0
Total Interactions: 333 709
Post Engagement Rate: 3.28

One way to start into sunday. ⭐️ Photo shot by @itsjoshyscar510. _______________________ Mercedes-AMG C 63 S Coupé - Fuel consumption 8.9 - 8.6 l/100 km | CO2 emission combined 209 - 200 g/km . #MercedesBenz #MercedesAMG #AMG🔥 #AMGC63SCoupe #Mbfanphoto #automotivedesign #sundayvibes #helloweekend

BMW 14.07.2017
Likes: 311 816
Comments: 609
Reposts: 0
Total Interactions: 312 425
Post Engagement Rate: 2.47

On the verge of reality. The #BMWi8. #BMWrepost @lifeofriehle @markkeriakes #BMW __________ BMW i8 plug-in hybrid BMW eDrive: energy consumption (combined): 11,9 kWh/100 km Fuel consumption (combined): 2,1 l/100 km, CO2 emissions (combined): 49 g/km. Fuel consumption is determined in accordance with the ECE driving cycle (93/116/EC), made up of approximately one-third urban traffic and two-thirds extra-urban driving (based on the distance covered). Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

Ford Mustang 05.07.2017
Likes: 2 798
Comments: 86
Reposts: 1 361
Total Interactions: 4 245
Post Engagement Rate: 0.85

These cars are meant to be driven. #FordMustang https://t.co/CEuGontEyb

Volvo Cars 05.07.2017
Likes: 2 370
Comments: 45
Reposts: 1 556
Total Interactions: 3 971
Post Engagement Rate: 2.71

We are committed to electrification, so from 2019 all new Volvo car models will include an electric motor.… https://t.co/Ku1Xk6MtNF

Volkswagen España 15.07.2017
Likes: 2 531
Comments: 52
Reposts: 596
Total Interactions: 3 179
Post Engagement Rate: 2.12

Irresistible. #VWLovers https://t.co/ilQhDrDfDM

Jaguar UK 10.07.2017
Likes: 2 838
Comments: 2
Reposts: 140
Total Interactions: 2 980
Post Engagement Rate: 2.83

1/2 For your chance to #FeelWimbledon we’re giving away two Ground Passes each day. Hit ❤️ before 1pm to play the g… https://t.co/zD49Psz2EX

Toyota USA 21.07.2017
Likes: 2 729
Comments: 0
Reposts: 211
Total Interactions: 2 940
Post Engagement Rate: 0.44

Tune into our exclusive @FYFFEST LIVE on Twitter presented by the first-ever #ToyotaCHR! Find out when + RSVP:… https://t.co/64qP1emdu7

Chevrolet 10.07.2017
Likes: 13 445
Comments: 3 958
Reposts: 0
Total Interactions: 33 097
Post Engagement Rate: 6.48

Watch what happens when a group of Ford F-150 owners discover a next-generation truck. Chevy Silverado offers the strength and long-lasting dependability people have come to expect, with features other truck brands just don’t have. Learn more about the Silverado 1500 here: http://www.chevrolet.com/silverado-1500-pickup-truck Connect with Chevy: https://www.chevrolet.com Facebook:  https://www.facebook.com/chevrolet  Twitter:  https://twitter.com/chevrolet  Instagram:  https://www.instagram.com/chevrolet/

Subaru 13.07.2017
Likes: 5 873
Comments: 666
Reposts: 0
Total Interactions: 6 638
Post Engagement Rate: 3.99

Travis Pastrana crushed the Mt. Washington Hillclimb record reaching the 6288’ summit in a stunning 5:44.72. The #199 WRX STI with a specially fitted 600hp engine actually beat the record two times, running a 5:46.28 on the first attempt up the twisty 7.4 mile race course. This is just shy of a twenty-five second gain on the old record of 6:09.09 held by Subaru Rally Team USA teammate, David Higgins, from 2014. Watch Subaru's Launch Control series here: https://www.youtube.com/watch?v=hGdK9p5F7fM&list=PL1MTbRON4T882S-XEFu3StytlAFShrF2M Download the Subaru Motorsports app! iOS: https://itunes.apple.com/us/app/subaru-motorsports/id883073883?mt=8&uo=4 Android: https://play.google.com/store/apps/details?id=com.subaru.motorsports&hl=en Follow the team on social media: http://www.twitter.com/srtusa http://www.instagram.com/srtusa http://www.facebook.com/SubaruRallyTeamUSA Subaru Rally Team USA is managed by Vermont SportsCar and proudly supported by Subaru of America, Inc., Valvoline, DirtFish, Method Race Wheels, Kühl, DMACK Tires, PIAA, Recaro, and Disc Brakes Australia. Find the team online at http://www.subaru.com/rally

Mercedes-Benz Deutschland 06.07.2017
Likes: 5 541
Comments: 345
Reposts: 0
Total Interactions: 6 070
Post Engagement Rate: 2.75

Jean Pierre Kraemer erlebt, wie viel Power im V8-Biturbomotor des Mercedes-AMG G 63 steckt – und testet im Offroad-Parcours am Bilster Berg, ob der Mercedes-Benz G 500 die 100-Prozent-Steigung meistern kann. #letsdrivemercedes Erleben Sie die Welt von Mercedes-Benz: http://www.mercedes-benz.de/g-klasse Mercedes-AMG G 63: Kraftstoffverbrauch kombiniert: 13,8 l/100 km; CO2-Emissionen kombiniert: 322 g/km.* Mercedes-Benz G 500: Kraftstoffverbrauch kombiniert: 12,3 l/100 km; CO2-Emissionen kombiniert: 289 g/km.* Mercedes-Benz G 350 d: Kraftstoffverbrauch kombiniert: 9,9 l/100 km; CO₂-Emissionen kombiniert: 261 g/km.* Mercedes-Benz G 500 4x42: Kraftstoffverbrauch kombiniert: 13,8 l/100 km; CO₂-Emissionen kombiniert: 323 g/km.* Mercedes-AMG G 63 6x6: Kraftstoffverbrauch kombiniert: 13,8 l/100 km; CO2-Emissionen kombiniert: 322 g/km.* Mercedes-Benz auf YouTube abonnieren: http://www.youtube.com/subscription_center?add_user=MercedesBenz Mehr erfahren unter: https://www.facebook.com/mercedesbenzdeutschland http://www.youtube.com/user/mercedesbenz http://www.twitter.com/MercedesBenz_DE http://www.instagram.com/MercedesBenz_DE http://www.mercedes-benz.de http://www.online-store.mercedes-benz.de *Weitere Informationen zum offiziellen Kraftstoffverbrauch und zu den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch neuer Personenkraftwagen“ entnommen werden, der an allen Verkaufsstellen und bei der DAT Deutsche Automobil Treuhand GmbH (www.dat.de) unentgeltlich erhältlich ist.

Toyota Russia 10.07.2017
Likes: 1 697
Comments: 0
Reposts: 0
Total Interactions: 4 329
Post Engagement Rate: 44.03

Škoda España 18.07.2017
Likes: 1 928
Comments: 87
Reposts: 0
Total Interactions: 3 697
Post Engagement Rate: 56.96

Los últimos habitantes del desierto que fue escenario de la época dorada del spaghetti western han encontrado un aliado perfecto para enfrentarse, de una vez por todas, al peor de sus enemigos. Únete a la lucha compartiendo este vídeo. Si quieres saber más sobre el proyecto, entra en http://www.luchandocontraladespoblacion.com/ -------------------------- The last inhabitant in the desert that was the stage for the golden age of spaghetti westerns have come up with the perfect ally to face up, once and for all, to the worst of their enemies. Join the fight by sharing this video. If you want to find out more about the project, please visit http://www.thedesertcowboys.com/

BMW 01.07.2017
Likes: 1 697
Comments: 51
Reposts: 32
Total Interactions: 1 780
Post Engagement Rate: 0.03

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw" class="ot-anchor">http://instagram.com/bmw</a>

BMW 24.07.2017
Likes: 1 621
Comments: 45
Reposts: 57
Total Interactions: 1 723
Post Engagement Rate: 0.03

Dressed to impress. <br />The BMW Concept X2.

BMW 22.07.2017
Likes: 1 413
Comments: 26
Reposts: 43
Total Interactions: 1 482
Post Engagement Rate: 0.02

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw" class="ot-anchor">http://instagram.com/bmw</a>

BMW 08.07.2017
Likes: 1 333
Comments: 49
Reposts: 41
Total Interactions: 1 423
Post Engagement Rate: 0.02

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw" class="ot-anchor">http://instagram.com/bmw</a>

BMW 29.07.2017
Likes: 1 176
Comments: 23
Reposts: 25
Total Interactions: 1 224
Post Engagement Rate: 0.02

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw" class="ot-anchor">http://instagram.com/bmw</a>

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.