Auto Manufacturers, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
3 152 288 19
373 952 31
205 110 62
46 558 8
496 875 11
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
7.3% Percentage of users’ questions answered by brand Response Rate
1 420 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
18.36% Percentage of users’ questions answered by brand Response Rate
994 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
7.88% Percentage of users’ questions answered by brand Response Rate
406 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
46.75% Percentage of users’ questions answered by brand Response Rate
342 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Audi France Average Response Time: 102 min. Response Rate: 67% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Opel Average Response Time: 1 036 min. Response Rate: 100% AMIQ: 2
Engagement Rate Average Values in a Selected Range
0.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.13 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.14 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.2 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.85 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.58 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.52 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.47 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
BRABUS 1.26
Jaguar 1.2
Peugeot 1.12
Audi UK 0.58
Fast-Growing Pages Fans Growth During the Reporting Period
Volkswagen + 375 862
Nissan + 216 954
Jaguar + 174 852
Hyundai India + 145 986
Land Rover + 141 329
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Volkswagen 26 308 281
0
Mercedes-Benz 20 091 963
0.01
BMW 19 174 191
0.07
Ferrari 16 201 514
0
Nissan 15 991 968
0
Land Rover 13 274 779
0.01
Jaguar 12 621 749
0.02
Lamborghini 11 929 995
0
MINI 10 899 647
0.09
Porsche 10 353 515
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 377 964
Porsche + 284 784
Mercedes-Benz + 264 825
Audi + 247 976
Jaguar + 155 973
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
5
BMW 6 954 306
9.59
Mercedes-Benz 5 395 574
2.67
Audi 4 376 348
1.89
Porsche 3 512 995
2.04
Jaguar 2 186 670
1.9
Ford Motor Company 1 282 505
4.03
Mercedes-Benz USA 1 119 827
2.66
Land Rover 1 050 139
2.87
1.17
chevrolet 938 775
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 20 634
Audi + 20 242
Jaguar + 14 161
Land Rover + 11 667
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Mercedes-Benz 1 589 441
0.11
Audi 1 529 699
0.18
BMW 1 211 679
0.05
0
Chevrolet 850 957
0
Lexus 820 979
0.09
Honda 759 788
0.08
Jaguar 755 440
0
Jeep 731 186
0.46
Nissan 650 421
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 8 648
Chevrolet + 8 569
Mercedes-Benz + 6 302
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.22
BMW 563 918
0.08
Audi Germany 472 518
0.15
Chevrolet 390 553
0.27
Porsche 308 093
0.21
0.14
Mercedes-Benz 274 215
0.06
Honda 196 308
0.05
Toyota USA 154 834
0.11
Cadillac 109 301
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 29 769
TOYOTA + 24 236
Ferrari + 24 039
Mercedes-Benz + 20 585
Porsche + 18 657
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.03
BMW 6 145 796
0.04
Ferrari 6 013 897
0.04
Mercedes-Benz 5 082 689
0
TOYOTA 4 987 729
0.02
Porsche 4 621 424
0.03
Nissan USA 4 185 984
0.03
Jeep 2 287 137
0.01
Chevrolet 2 180 865
0.01
Fiat 1 913 999
0
Cadillac 1 750 892
Porsche 07.05.2016
Likes: 72 210
Comments: 340
Reposts: 2 212
Total Interactions: 74 762
Post Engagement Rate: 0.72

The 6 Hours of Spa-Francorchamps live now at: www.porsche.com/fiaweclive Follow our team and the Porsche 919 Hybrid at round 2 of the FIA WEC.

Fiat Automóveis Brasil 24.05.2016
Likes: 55 229
Comments: 463
Reposts: 1 128
Total Interactions: 56 820
Post Engagement Rate: 0.87

A semana está só começando e você tem infinitas possibilidades para usar um Fiat Toro. Monte o seu: http://bit.ly/1TzZ29c

Subaru of America, Inc. 25.05.2016
Likes: 30 125
Comments: 851
Reposts: 7 749
Total Interactions: 38 725
Post Engagement Rate: 1.86

Theodore Roosevelt V encourages us all, as owners of these incredible places, to do all we can to protect them for generations to come. #DontFeedTheLandfills

Mercedes-Benz Deutschland 03.05.2016
Likes: 29 649
Comments: 893
Reposts: 929
Total Interactions: 31 471
Post Engagement Rate: 3.51

Die einzige Art von Diamanten, die uns um den Verstand bringt. Der Diamantgrill am Mercedes-Benz C-Klasse Coupé. Weckt noch mehr Begeisterung, wenn Sie selbst einsteigen: http://mb4.me/C-Klasse_Probe_fahren Foto von Alp Emre Göksel (instagram.com/alpgoksel).

Audi UK 31.05.2016
Likes: 21 469
Comments: 1 243
Reposts: 5 761
Total Interactions: 28 473
Post Engagement Rate: 3.53

Forget what you thought you knew.

BMW 23.05.2016
Likes: 173 383
Comments: 1 067
Reposts: 0
Total Interactions: 174 450
Post Engagement Rate: 2.55

“The eye-catching design of the BMW 2002 Hommage employs a very dynamic, striking use of forms for its own take on what is, for me, one of the most iconic vehicles in BMW history.” - Karim Habib, Head of Design BMW Automobiles @concorso_deleganza #BMW #2002 #Hommage

BMW 16.05.2016
Likes: 170 720
Comments: 513
Reposts: 0
Total Interactions: 171 233
Post Engagement Rate: 2.54

Go forth and conquer. #Champions #BMW #M4 #GTS _____ Fuel consumption and CO2 emissions for the BMW M4 GTS: Fuel consumption in l/100 km (combined): 8.3 CO2 emissions in g/km (combined): 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

Mercedes-Benz 16.05.2016
Likes: 161 752
Comments: 1 064
Reposts: 0
Total Interactions: 162 816
Post Engagement Rate: 3.1

Shine bright like a diamond! 💎 Photo via @mboakville. #MercedesBenz #MercedesAMG #AMG #Mercedes #shinebrightlikeadiamond #mbcar #mbfanphoto #bankholiday #blackbeauty

BMW 30.05.2016
Likes: 158 539
Comments: 368
Reposts: 0
Total Interactions: 158 907
Post Engagement Rate: 2.29

Pool party! @callumthebainzy #BMWrepost #BMW

Mercedes-Benz 07.05.2016
Likes: 155 273
Comments: 867
Reposts: 0
Total Interactions: 156 140
Post Engagement Rate: 3.02

Soft shoulders, high performance! 🔥 Great shot of the Mercedes-AMG GT S by @mboakville. ____________________ Fuel consumption combined 9.6 - 9.4 l/100km | CO2 emission combined 224 - 219 g/km #MercedesBenz #MercedesAMG #AMGGT #AMGGTS #HighPerformance #amazingcars247 #automotivedesign #supercar_lifestyle #mbcar #mbfanphoto

Subaru 25.05.2016
Likes: 9 277
Comments: 0
Reposts: 3 244
Total Interactions: 12 521
Post Engagement Rate: 3.6

Theodore Roosevelt V: “Are we doing all we can to protect our National Parks?” #DontFeedTheLandfills https://t.co/0sAfoyggmq

Nissan 30.05.2016
Likes: 6 246
Comments: 0
Reposts: 3 020
Total Interactions: 9 266
Post Engagement Rate: 1.43

The Nissan 240SX screams 'classic ride.' #Nissan #240SX - Photo: Ian M. https://t.co/grjooQIVu7

Nissan 23.05.2016
Likes: 4 939
Comments: 0
Reposts: 1 819
Total Interactions: 6 758
Post Engagement Rate: 1.04

Number one stunna. #Nissan #GTR - Photo: Daniel B. & Josh L.; Owner: Jae H. https://t.co/9XNSQUcqh3

Nissan France 11.05.2016
Likes: 5 760
Comments: 32
Reposts: 855
Total Interactions: 6 647
Post Engagement Rate: 16.46

Here in France, we love your full option MICRA @pewdiepie ! Oh la la c'est magnifique ! https://t.co/bTJ57Wm3Nn

Ford Performance 04.05.2016
Likes: 0
Comments: 0
Reposts: 6 421
Total Interactions: 6 421
Post Engagement Rate: 4.45

RT @JeremyClarkson: Coming soon to an Amazon Prime near you. https://t.co/NUV5xLRB65

Volvo Cars 30.05.2016
Likes: 7 338
Comments: 1 006
Reposts: 0
Total Interactions: 8 344
Post Engagement Rate: 16.91

We come from a different place. So we think about cars in a different way. Ever since 1927, we’ve made cars safer. We‘ve made them easier to drive. And we’ve reduced their impact on the environment. Now, we’re launching a new Volvo where every little detail is there for a reason. Where everything we know about technology, design and safety is brought together to take your journey to the next level. With the new Volvo V90 we are entering a new era. But we will never forget where we come from. Learn more at: http://www.volvoca.rs/0yDmd

Ford Motor Company 02.05.2016
Likes: 3 123
Comments: 165
Reposts: 0
Total Interactions: 3 288
Post Engagement Rate: 2.37

Be unstoppable with the new 2017 Ford Escape. Life is a sport, and we are all champions. Learn more about the 2017 Ford Escape: https://www.ford.com/suvs/escape/ SUBSCRIBE: http://ford.to/1SQqRKU Connect with Ford: http://ford.to/FordMotorCompany Facebook: http://ford.to/1o1chO5 Twitter: http://ford.to/1KNsXGR Instagram: http://ford.to/1yg87MN Tumblr: http://ford.to/1ynqkoI Vine: http://ford.to/1RIISWO Ford Social: http://ford.to/QSHpzK About Ford: The official YouTube channel for Ford Motor Company. Subscribe for weekly videos showcasing our vehicles, innovation and stories that inspire you to Go Further. Our videos are here for your entertainment, and you are welcome to use the share and embed links for all our videos, but the videos themselves are property of Ford Motor Company. You are not permitted to download any video and re-upload under any circumstances without written consent from Ford Motor Company. 2017 Ford Escape: We Are All Champions | Escape | Ford https://www.youtube.com/user/Ford

Peugeot 17.05.2016
Likes: 1 317
Comments: 191
Reposts: 0
Total Interactions: 1 508
Post Engagement Rate: 4.66

Released during the French Open, this surprising movie reveals the story behind Novak Djokovic’s vocation. Needless to say, it’s about sensations. Peugeot’s worldwide ambassador, ranked first in the ATP, drives the new Peugeot 308 GTi Join us on : Facebook: https://www.facebook.com/Peugeot Twitter: https://twitter.com/Peugeot Instagram: https://instagram.com/peugeot

HyundaiWorldwide 31.05.2016
Likes: 1 114
Comments: 155
Reposts: 0
Total Interactions: 1 269
Post Engagement Rate: 2.5

Football without fans is nothing. Watch the story of a little girl and a life-long fan’s unforgettable Euro 2016 experience. Hyundai supports Real Fans and their passion for football as a lifetime partner. Football starts with real fans. Real Fans First Visit the Digital Fan Park for more excitement for Real Fans : http://euro2016.hyundai.com

ALL NEW LADA 26.05.2016
Likes: 1 079
Comments: 161
Reposts: 0
Total Interactions: 1 240
Post Engagement Rate: 13.2

LADA Ижевск - современная производственная площадка, которая отвечает самым высоким стандартам автомобилестроения. Именно здесь производится один из самых популярных и востребованных на сегодняшний день российских автомобилей - LADA Vesta. Мы покажем вам полный цикл сборки. Окрашенный кузов - готовый автомобиль.

BMW 28.05.2016
Likes: 3 845
Comments: 110
Reposts: 148
Total Interactions: 4 103
Post Engagement Rate: 0.07

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 20.05.2016
Likes: 3 454
Comments: 98
Reposts: 169
Total Interactions: 3 721
Post Engagement Rate: 0.06

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 21.05.2016
Likes: 3 234
Comments: 75
Reposts: 106
Total Interactions: 3 415
Post Engagement Rate: 0.06

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 07.05.2016
Likes: 3 014
Comments: 74
Reposts: 111
Total Interactions: 3 199
Post Engagement Rate: 0.05

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 24.05.2016
Likes: 2 351
Comments: 62
Reposts: 93
Total Interactions: 2 506
Post Engagement Rate: 0.04

In the summer of 2016, the BMW M Performance models of the BMW 2 Series Convertible will be available with new, even more powerful and efficient straight six-cylinder petrol engines. For sheer driving pleasure.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.