Auto Manufacturers, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
3 193 425 32
401 869 33
207 887 106
47 552 10
498 193 12
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
8.06% Percentage of users’ questions answered by brand Response Rate
1 086 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
16.33% Percentage of users’ questions answered by brand Response Rate
796 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
6.48% Percentage of users’ questions answered by brand Response Rate
736 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
18.46% Percentage of users’ questions answered by brand Response Rate
1 730 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.27 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.19 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.23 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.76 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.7 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.5 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.41 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Citroën 1.35
Peugeot 1.13
Jaguar 0.7
Land Rover 0.58
Land Rover 0.51
Fast-Growing Pages Fans Growth During the Reporting Period
Jaguar + 2 129 719
Volkswagen + 335 387
Nissan + 191 680
Hyundai India + 95 812
Land Rover + 86 106
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Volkswagen 26 646 308
0.04
Mercedes-Benz 20 117 237
0.03
BMW 19 218 106
0.07
Ferrari 16 224 061
0
Nissan 16 188 401
0.01
Jaguar 14 751 586
0
Land Rover 13 361 213
0.06
Lamborghini 11 962 162
0
MINI 10 958 791
0.13
Porsche 10 439 313
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 443 899
Porsche + 330 868
Mercedes-Benz + 330 453
Audi + 253 436
Jaguar + 187 675
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
5.2
BMW 7 409 576
9.84
Mercedes-Benz 5 729 265
2.3
Audi 4 637 063
2.88
Porsche 3 852 682
2.25
Jaguar 2 379 219
1.65
Ford Motor Company 1 393 229
2.57
Land Rover 1 201 631
4.71
Mercedes-Benz USA 1 154 627
2.24
0.96
chevrolet 1 000 528
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 20 232
Audi + 17 506
Infiniti Global + 17 210
Jaguar + 13 293
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.21
Mercedes-Benz 1 601 696
0.1
Audi 1 547 909
0.15
BMW 1 233 152
0.05
0.05
Chevrolet 858 536
0.1
Lexus 827 735
0.1
Jaguar 769 269
0.07
Honda 767 627
0.19
Jeep 738 968
0.18
Nissan 654 800
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Chevrolet + 13 447
Mercedes-Benz + 6 080
Porsche + 6 030
BMW + 5 654
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.11
BMW 569 753
0.08
Audi Germany 473 088
0.91
Chevrolet 403 990
0.49
Porsche 314 211
0.21
Mercedes-Benz 280 515
0.04
0.07
Honda 197 997
0.04
Toyota USA 156 417
1.54
Subaru 110 566
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 26 476
TOYOTA + 21 526
Ferrari + 21 046
Mercedes-Benz + 17 299
Porsche + 16 774
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.03
BMW 6 173 538
0.03
Ferrari 6 035 604
0.04
Mercedes-Benz 5 100 549
0
TOYOTA 5 009 922
0.02
Porsche 4 638 975
0.03
Nissan USA 4 197 160
0.03
Jeep 2 287 290
0.01
Chevrolet 2 180 083
0.01
Fiat 1 914 662
0
Cadillac 1 749 890
Hyundai Worldwide 11.06.2016
Likes: 66 613
Comments: 117
Reposts: 203
Total Interactions: 66 933
Post Engagement Rate: 1.77

Improved suspension offers a smoother ride, so you can confidently take your adventure off-road in the All New Tucson. More dynamic features await: bit.ly/1IlNT7B #Hyundai #AllNewTucson

Hyundai India 18.06.2016
Likes: 62 731
Comments: 189
Reposts: 1 201
Total Interactions: 64 121
Post Engagement Rate: 0.94

A best friend, a role model & a guide. Your dad has been a guiding force knowingly & unknowingly in this journey called life. Share & Like to say #ThankYouDad this #FathersDay.

Hyundai Motor Brasil 16.06.2016
Likes: 57 482
Comments: 603
Reposts: 1 780
Total Interactions: 59 865
Post Engagement Rate: 0.97

Tecnologia, design e presença. Na cidade ou no campo, a Hyundai sempre surpreende. #ConceptCar

Hyundai Motor Brasil 10.06.2016
Likes: 54 205
Comments: 1 206
Reposts: 3 742
Total Interactions: 59 153
Post Engagement Rate: 0.96

Esse é o HND-9, um carro conceito da Hyundai, com cara de Hollywood! Não parece que ele saiu de um filme de corridas? #ConceptCar

Volkswagen 18.06.2016
Likes: 33 326
Comments: 1 477
Reposts: 22 289
Total Interactions: 57 092
Post Engagement Rate: 7.97

Augen auf im Straßenverkehr! Denn aufeinander zu achten kann richtig viel Spaß machen – seht selbst! #TagDerVerkehrssicherheit

BMW 28.06.2016
Likes: 210 359
Comments: 1 734
Reposts: 0
Total Interactions: 212 093
Post Engagement Rate: 2.87

The digital Companion of the #BMW VISION NEXT 100 allows perfect connectivity between the user and the surroundings of the vehicle, always providing the right recommendations to meet personal mobility preferences, both during driving and outside the vehicle. #next100

BMW 11.06.2016
Likes: 191 155
Comments: 543
Reposts: 0
Total Interactions: 191 698
Post Engagement Rate: 2.7

A big star in the Lone Star State. Don't mess with Texas or @b0ssm3's #BMW #M3. #BMWrepost ___________ Fuel consumption and CO2 emissions for the BMW M3 Sedan: Fuel consumption in l/100 km (combined): 8.8 - 8.3 CO2 emissions in g/km (combined): 204 - 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

BMW 02.06.2016
Likes: 188 264
Comments: 824
Reposts: 0
Total Interactions: 189 088
Post Engagement Rate: 2.71

There is some serious glow-in-the-dark driving pleasure in this #BMWrepost! #BMW @munichmonster

BMW 19.06.2016
Likes: 178 914
Comments: 948
Reposts: 0
Total Interactions: 179 862
Post Engagement Rate: 2.49

Which treat do you want more? #BMWrepost @noel.0101 #BMW #4series

BMW 15.06.2016
Likes: 176 258
Comments: 559
Reposts: 0
Total Interactions: 176 817
Post Engagement Rate: 2.47

Look at the face of a winner. The #BMW #M4. #BMWrepost via @zaidniazi _____ Fuel consumption and CO2 emissions for the BMW M4 Coupé: Fuel consumption in l/100 km (combined): 8.8 - 8.3 CO2 emissions in g/km (combined): 204 - 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

Toyota Saudi Arabia 16.06.2016
Likes: 3 520
Comments: 0
Reposts: 2 020
Total Interactions: 5 540
Post Engagement Rate: 1

#رمضان_جميل .. مالك الا القناة السعودية الاولى او الثانية https://t.co/fNFPnZy3zR

Porsche GB 19.06.2016
Likes: 0
Comments: 0
Reposts: 4 501
Total Interactions: 4 501
Post Engagement Rate: 20.49

RT @Porsche: Competed together for 24 hours. Head to head for 24 hours. Gained our respect forever. #LEMANS24 https://t.co/9NVoLVNaax

Subaru 12.06.2016
Likes: 2 589
Comments: 6
Reposts: 1 240
Total Interactions: 3 835
Post Engagement Rate: 1.09

Introducing the 2017 BRZ Series.Yellow. Learn more at:https://t.co/JbD5TxNyOk #WBM16 #SeriesYellow https://t.co/Og9D7EuPdg

Ford Performance 19.06.2016
Likes: 1 979
Comments: 4
Reposts: 1 516
Total Interactions: 3 499
Post Engagement Rate: 2.34

50 years to the day following the '66 Le Mans 1-2-3, the No. 68 #FordGT has won the GTE Pro Class at #LeMans24 https://t.co/jkMLuWlEYm

Nissan 28.06.2016
Likes: 0
Comments: 0
Reposts: 3 299
Total Interactions: 3 299
Post Engagement Rate: 0.5

RT @LadyVol_Hoops: #Pat ...Unparalleled Impact https://t.co/LX1WpJcw76 https://t.co/jAROi4AZ5S

Chevrolet 08.06.2016
Likes: 13 687
Comments: 6 942
Reposts: 0
Total Interactions: 20 629
Post Engagement Rate: 5.22

We compared the roll-formed, high-strength steel bed of the Chevy Silverado to the aluminum bed of the Ford F-150. See how they held up. Learn more about the Chevy Silverado: http://www.chevrolet.com/silverado-1500-pickup-truck.html Connect with Chevy on Facebook at http://www.facebook.com/chevrolet or follow @Chevrolet on Twitter

Subaru 24.06.2016
Likes: 4 945
Comments: 522
Reposts: 0
Total Interactions: 5 467
Post Engagement Rate: 5

Watch Mark Higgins take Bray Hill at 170 MPH.

Porsche 28.06.2016
Likes: 5 034
Comments: 142
Reposts: 0
Total Interactions: 5 176
Post Engagement Rate: 1.66

A genuine sports car with the comfort of a luxury sedan, without any compromises in everyday life. For sporty drivers - and their sporty passengers. See the first driving scenes of the new Panamera Turbo and Panamera 4S in this video. Combined fuel consumption in accordance with EU 6: Panamera Turbo: 9,4 - 9,3 l/100 km, CO2 emissions: 214 – 212 g/km; Panamera 4S: 8,2 - 8,1 l/100 km, CO2 emissions: 186 – 184 g/km;

Volvo Cars 27.06.2016
Likes: 4 168
Comments: 359
Reposts: 0
Total Interactions: 4 527
Post Engagement Rate: 8.5

Where one story ends, another begins. This is our farewell tribute to the greatest Swedish footballer of all time. Learn more at http://www.volvoca.rs/010SzR

Land Rover 15.06.2016
Likes: 3 449
Comments: 206
Reposts: 0
Total Interactions: 3 655
Post Engagement Rate: 6.2

The Land Rover Discovery Sport demonstrates its towing capability in Northern Switzerland as it towed a 100 tonne train in the Rhine region. The unmodified vehicle employed its semi-autonomous driving technology and it’s 180 PS Ingenium Engine as it towed the train, which weighs the same as a Boeing- 757 over 10 km. See how this feat of capability was achieved by watching the film above. Find out more about the Discovery Sport here: http://bit.ly/1VBbEzo

BMW 04.06.2016
Likes: 3 642
Comments: 132
Reposts: 167
Total Interactions: 3 941
Post Engagement Rate: 0.06

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 23.06.2016
Likes: 2 911
Comments: 101
Reposts: 150
Total Interactions: 3 162
Post Engagement Rate: 0.05

The BMW 328 Hommage was unveiled in 2011 to celebrate the 75th birthday of the legendary BMW 328 racing car. The study car wonders aloud what the designers might have made of the BMW 328 in today’s world, given all the technical fineries that would be at their disposal.<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23ThrowbackThursday">#ThrowbackThursday</a>

BMW 11.06.2016
Likes: 2 769
Comments: 89
Reposts: 107
Total Interactions: 2 965
Post Engagement Rate: 0.05

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 18.06.2016
Likes: 2 763
Comments: 64
Reposts: 93
Total Interactions: 2 920
Post Engagement Rate: 0.05

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 25.06.2016
Likes: 2 498
Comments: 63
Reposts: 92
Total Interactions: 2 653
Post Engagement Rate: 0.04

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.