Auto Manufacturers, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
3 511 937 29
462 521 31
214 526 57
49 680 7
500 814 10
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
8.56% Percentage of users’ questions answered by brand Response Rate
1 515 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
23.04% Percentage of users’ questions answered by brand Response Rate
2 200 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
7.82% Percentage of users’ questions answered by brand Response Rate
520 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
27.29% Percentage of users’ questions answered by brand Response Rate
3 287 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Volkswagen México Average Response Time: 725 min. Response Rate: 72% AMIQ: 44
Best Response Best brand according to the quality of reaction to users’ orders and questions
HYUNDAI Russia Average Response Time: 8 346 min. Response Rate: 67% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.29 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.24 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.69 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.98 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.14 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.51 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.44 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.49 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.42 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Peugeot 1.34
Renault 1.34
Citroën 1.1
Land Rover 0.94
Fast-Growing Pages Fans Growth During the Reporting Period
Chevrolet + 11 931 848
Volkswagen + 415 011
Nissan + 191 260
Land Rover + 125 938
Jaguar + 125 233
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Volkswagen 27 454 732
0.26
Mercedes-Benz 20 234 815
0.06
BMW 19 367 155
0
Nissan 16 641 145
0.03
Chevrolet 16 399 332
0.13
Ferrari 16 318 312
0.01
Jaguar 15 192 182
0.01
Land Rover 13 591 539
0.15
Lamborghini 12 074 274
0
MINI 11 048 230
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 454 986
Porsche + 346 519
Mercedes-Benz + 310 885
Audi + 299 752
Jaguar + 203 092
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.88
BMW 8 395 028
9.15
Mercedes-Benz 6 407 734
2.93
Audi 5 248 443
2.16
Porsche 4 583 277
2.35
Jaguar 2 802 170
1.71
Ford Motor Company 1 628 725
3.26
Land Rover 1 517 300
3.68
Mercedes-Benz USA 1 244 467
1.6
chevrolet 1 167 608
2.05
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
INFINITI + 36 800
BMW + 17 770
Audi + 12 712
Jaguar + 12 096
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.21
Mercedes-Benz 1 626 387
0.11
Audi 1 582 174
0.1
BMW 1 277 516
0.04
0.07
Chevrolet 872 075
0.08
Lexus 840 620
0.09
Jaguar 801 742
0.08
Honda 784 043
0.19
Jeep 756 703
0.3
Nissan 665 078
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Subaru + 15 713
Chevrolet + 11 033
Mercedes-Benz + 7 866
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.05
BMW 580 126
0.08
Audi Germany 476 786
0.05
Chevrolet 424 977
0.13
Porsche 324 353
0.1
0.22
Mercedes-Benz 294 129
0.12
Honda 201 833
0.05
Toyota USA 161 043
1.01
Subaru 128 911
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
BMW + 24 560
TOYOTA + 20 862
Ferrari + 19 878
Mercedes-Benz + 16 458
Porsche + 16 221
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
BMW 6 229 351
0.02
Ferrari 6 079 683
0.03
Mercedes-Benz 5 137 591
0.01
TOYOTA 5 055 910
0.02
Porsche 4 675 756
0.02
Nissan USA 4 221 407
0.02
Jeep 2 286 424
0.01
Chevrolet 2 177 907
0.01
Fiat 1 915 129
0
Cadillac 1 747 243
Hyundai Motor Brasil 02.08.2016
Likes: 190 245
Comments: 2 651
Reposts: 7 130
Total Interactions: 200 026
Post Engagement Rate: 3.22

Esse é o HCD-12 CURB, um carro conceito da Hyundai.É tanta conectividade que uma tela em acrílico em várias partes do carro permite que os passageiros troquem informações via touchscreen, saindo da central e indo até os bancos traseiros! #ConceptCar

Mercedes-Benz 20.08.2016
Likes: 80 641
Comments: 6 653
Reposts: 9 281
Total Interactions: 96 575
Post Engagement Rate: 0.48

Vision meets history - Gorden Wagener talking about the new Vision Mercedes-Maybach 6 and the Maybach DS 8 Zeppelin. There's also a special guest from the Maybach family with us. This is live!

Hyundai Motor Brasil 03.08.2016
Likes: 84 786
Comments: 542
Reposts: 1 120
Total Interactions: 86 448
Post Engagement Rate: 1.39

Você ainda não tem certeza de qual carro comprar? Que tal uma ajudinha? A revista Quatro Rodas te ajuda. O HB20 Comfort 1.0 foi eleito a Melhor Compra até R$ 40.000,00 de 2016! Assim fica fácil de escolher :) Solicite sua cotação: http://goo.gl/hYdQ6f

Lamborghini 20.08.2016
Likes: 61 090
Comments: 3 150
Reposts: 18 361
Total Interactions: 82 601
Post Engagement Rate: 0.69

Limited to just 20 units, the #Centenario Roadster is crafted in honor of our founder, Ferruccio Lamborghini, and his relentless pursuit of perfection. Watch the Centenario Roadster on display for the first time ever at The Quail, A Motorsports Gathering, this striking example of “the unique engineering achievement is a befitting tribute to Lamborghini’s extraordinary past and a preview of its brilliant future". Find out more on: http://lam.bo/hCj6303qw5g Subscribe to our YouTube channel: youtube.com/Lamborghini

Mercedes-Benz 22.08.2016
Likes: 74 208
Comments: 1 390
Reposts: 5 998
Total Interactions: 81 596
Post Engagement Rate: 0.4

It's all about the details. While the Vision Mercedes-Maybach 6 has a commanding appearance as a whole, taking a closer look at the ultra-stylish coupé can keep the pace. Pictures shot by Tom Koenig Photographer.

BMW 27.08.2016
Likes: 285 760
Comments: 1 189
Reposts: 0
Total Interactions: 286 949
Post Engagement Rate: 3.44

#BMW wants to intensify your feeling of sheer driving pleasure even more in future – with the BMW VISION NEXT 100. A vehicle that is in continuous dialogue with you, the driver. A vehicle that recognises your needs, enhances your perception and adjusts to your individual requirements – seamlessly connecting you with intelligent technologies and materials to strengthen your capabilities more than ever before. #next100

BMW 30.08.2016
Likes: 256 712
Comments: 815
Reposts: 0
Total Interactions: 257 527
Post Engagement Rate: 3.07

For those who like it different: the #BMW #M4 GTS. #BMWrepost via @heartofmotion _____ Fuel consumption and CO2 emissions for the BMW M4 GTS: Fuel consumption in l/100 km (combined): 8.3 CO2 emissions in g/km (combined): 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

BMW 04.08.2016
Likes: 228 416
Comments: 788
Reposts: 0
Total Interactions: 229 204
Post Engagement Rate: 2.87

Turn in the right direction. The #BMW #M4 GTS. #BMWrepost @fcarphoto _____ Fuel consumption and CO2 emissions for the BMW M4 GTS: Fuel consumption in l/100 km (combined): 8.3 CO2 emissions in g/km (combined): 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

BMW 24.08.2016
Likes: 205 053
Comments: 546
Reposts: 0
Total Interactions: 205 599
Post Engagement Rate: 2.48

Looking right into the eye of the tiger. The #BMW #M4. #BMWrepost @carswithluke _____ Fuel consumption and CO2 emissions for the BMW M4 Coupé: Fuel consumption in l/100 km (combined): 8.8 - 8.3 CO2 emissions in g/km (combined): 204 - 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

BMW 23.08.2016
Likes: 202 583
Comments: 561
Reposts: 0
Total Interactions: 203 144
Post Engagement Rate: 2.46

Ready, set, go! #BMW #M4 Coupé #BMWrepost via @limerock200 @BMWM _____ Fuel consumption and CO2 emissions for the BMW M4 Coupé: Fuel consumption in l/100 km (combined): 8.8 - 8.3 CO2 emissions in g/km (combined): 204 - 194 Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html

Nissan 01.08.2016
Likes: 3 796
Comments: 0
Reposts: 1 492
Total Interactions: 5 288
Post Engagement Rate: 0.8

Find out how this #GTR is helping Andrew raise awareness and funding for rare kidney cancer: https://t.co/3Kxydl8RiX https://t.co/YdNvwBxQ3Y

Nissan 16.08.2016
Likes: 3 295
Comments: 0
Reposts: 1 135
Total Interactions: 4 430
Post Engagement Rate: 0.67

Best of both worlds. #Nissan #GTR Photo: @nickynisevic https://t.co/EakWh6RMez

Nissan 14.08.2016
Likes: 2 293
Comments: 0
Reposts: 1 407
Total Interactions: 3 700
Post Engagement Rate: 0.56

A legend is bathed. Say hello to the new, 565 HP 2017 #Nissan #GTR. #CarWashSunday https://t.co/XwxoEdTrV7

Chevrolet 03.08.2016
Likes: 2 684
Comments: 0
Reposts: 688
Total Interactions: 3 372
Post Engagement Rate: 0.39

It all starts with a goal. What's yours? #SheBelieves https://t.co/csdLT9pbdf

Nissan 01.08.2016
Likes: 2 577
Comments: 0
Reposts: 725
Total Interactions: 3 302
Post Engagement Rate: 0.5

In the zone. #Nissan #GTR - Photo: Rubbal S. https://t.co/iQnaAExFJv

Subaru 26.08.2016
Likes: 5 358
Comments: 508
Reposts: 0
Total Interactions: 5 866
Post Engagement Rate: 4.56

What better way to celebrate the centennial of the National Parks than by helping them lose 100-million pounds…of visitor-generated garbage. Watch “Who We Are is What We Leave Behind”, our landmark series documenting the Subaru National Parks Zero-Landfill Initiative. See the entire story at www.subaru.com/environment

RussiaSubaru 29.08.2016
Likes: 4 821
Comments: 332
Reposts: 0
Total Interactions: 5 153
Post Engagement Rate: 99.96

Системы безопасности Subaru Outback следят за дорогой, что бы наc не отвлекало. Подробнее о системах безопасности Subaru Outback - http://outback.subaru.ru/#security

Mercedes-Benz 19.08.2016
Likes: 1 976
Comments: 284
Reposts: 0
Total Interactions: 2 260
Post Engagement Rate: 0.78

Study of an ultra-stylish luxury-class coupé: the Vision Mercedes-Maybach 6. The 2+2 seater is a homage to the glorious age of the aero coupés and consciously carries this tradition forward into the future. The coupé reinterprets classic, emotional design principles in an extreme way, following the Mercedes-Benz design philosophy of sensual purity. Find more information here: http://mb4.me/Vision_Mercedes-Maybach-6_en Experience the world of Mercedes-Benz: http://benz.me/international/ Subscribe to Mercedes-Benz on YouTube: http://www.youtube.com/subscription_c...

Honda 08.08.2016
Likes: 1 636
Comments: 391
Reposts: 0
Total Interactions: 2 027
Post Engagement Rate: 1.01

Paws what you’re doing right now. There are great deals to be snatched at the Honda Summer Clearance Event. Learn more at http://automobiles.honda.com/current-offers.aspx

Porsche 08.08.2016
Likes: 1 609
Comments: 93
Reposts: 0
Total Interactions: 1 702
Post Engagement Rate: 0.53

Twenty mountain passes with 9 different Porsche models in four days. These are 3 ingredients for a perfect roadtrip, which was recently undertaken by the CURVES Magazine team and like-minded Porsche enthusiasts. Be sure to check out the 2.000 km drive from Timmelsjoch to Sustenpass in this video. Note to German users: if you’re interested in purchasing the CURVES Magazine, you can follow the link here: www.porsche.de/curves Song: "Legendary" by Welshly Arms Produced by David Zu Elfe / itx Films.

BMW 15.08.2016
Likes: 2 499
Comments: 87
Reposts: 116
Total Interactions: 2 702
Post Engagement Rate: 0.04

What used to be science fiction is the reality of the present. <br />The most progressive sports car: The BMW i8.<br /><br />For more information regarding our commitment to electric mobility please head to BMW i <br /><i>_______</i><br /><br />BMW i8 plug-in hybrid BMW eDrive: energy consumption (combined): 11,9 kWh/100 km Fuel consumption (combined): 2,1 l/100 km, CO2 emissions (combined): 49 g/km. Fuel consumption is determined in accordance with the ECE driving cycle (93/116/EC), made up of approximately one-third urban traffic and two-thirds extra-urban driving (based on the distance covered). <br /><br />Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the &#39;New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines&#39;, which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on <a href="http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html">http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html</a>

BMW 20.08.2016
Likes: 2 484
Comments: 93
Reposts: 96
Total Interactions: 2 673
Post Engagement Rate: 0.04

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 13.08.2016
Likes: 2 340
Comments: 49
Reposts: 55
Total Interactions: 2 444
Post Engagement Rate: 0.04

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

BMW 18.08.2016
Likes: 2 250
Comments: 81
Reposts: 96
Total Interactions: 2 427
Post Engagement Rate: 0.04

Suited for every form of sheer driving pleasure.<br /><br />The worlds most progressive sports car, the BMW i8 as shot by Jose Gutierrez (Instagram.com/<i>zjtz)</i><br /><br /><i>______</i><br />BMW i8 plug-in hybrid BMW eDrive: energy consumption (combined): 11,9 kWh/100 km Fuel consumption (combined): 2,1 l/100 km, CO2 emissions (combined): 49 g/km. Fuel consumption is determined in accordance with the ECE driving cycle (93/116/EC), made up of approximately one-third urban traffic and two-thirds extra-urban driving (based on the distance covered). <br /><br />Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the &#39;New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines&#39;, which are available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany and on <a href="http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html">http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html</a>

BMW 06.08.2016
Likes: 2 292
Comments: 55
Reposts: 78
Total Interactions: 2 425
Post Engagement Rate: 0.04

Thank you all for liking, sharing and commenting on the photos we post here. If you want to see more content from us, follow BMW on Instagram: <a href="http://instagram.com/bmw">http://instagram.com/bmw</a>

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.