Rapala 30.01.2018 14:00

The Rippin’ Rap is the ideal choice for searching various depths, working deeper areas; and for scenarios when you aren’t quite sure where the fish are holding.

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Rapala 11.02.2018 14:00

"I was born with the same passion as my Grandfather, and today I continue to refine my skills as a predator angler. Rapala holds a place in my heart, …

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Rapala 03.02.2018 14:00

The Snap Rap takes the characteristics of traditional ‘ice jigs’ and combines them with the benefits of a casting lure. This jig is super long casting…

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Rapala 06.02.2018 14:00

The Jointed Rapala is ideally suited to an extremely slow retrieve without sacrificing any of that famous action. 📸 @arsic_slavko

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Rapala 27.01.2018 14:00

After 45 minutes of careful consideration #toomanyoptions #choices #fishingproblems 😂

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Rapala 01.02.2018 14:00

Searching for predators under the ice? Find all the gear you need at www.rapala.fishing

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Rapala 20.02.2018 14:00

Caught a monster with the new Super Shadow Rap? Use the new Rapala Weigh & Release Mat - Land it. Weight it. Photograph it. Release it. #catchandrelease #wesupport 🎣🐟

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Rapala 14.02.2018 14:00

We're super happy that the family of Rapala lures is growing. Come back tomorrow for the announcement.

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Rapala 09.02.2018 14:00

"Fishing to me is more than just a hobby; it's a way of life. As a child I admired my grandfather's angling abilities, watching him cast his Rapala Or…

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Rapala 10.02.2018 14:00

We asked Rapala angler, Mikko Seppänen: What has been your most memorable capture? "It has to be my first +100cm pike. As a 14 year old it felt like…

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Rapala 12.02.2018 14:00

"Stories about big pike tearing up gear from my grandfather truly tickled my fancy; and they seemed so elusive and mysterious so i decided one day I'd…

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