Wella Professionals 23.10.2018 09:11

Eugene Souleiman used EIMI products to tell the story of Thom Browne's Fashion Week collection - using Dynamic Fix to sculpt the looks and Mystify Me Strong to hold the structural elements in place.

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Wella Professionals 23.10.2018 09:16

The kit of dreams for a collection inspired by a beautiful nightmare. Eugene Souleiman used our EIMI Ocean Spritz spray to add rough, undone texture to the hair looks at Olivier Theyskens' SS19 show.

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Wella Professionals 23.10.2018 09:22

A combination of tight, straight braiding and soft hair framing the face, created by Eugene Souleiman used our EIMI styling range, made for a textured look at Preen By Thornton Bregazzi's SS19 show.

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Wella Professionals 05.11.2018 15:09

Prepare to see Illumina Color in a new light… Metallic hair meets pearlescent shine in our new Opal Essence hair color range - coming soon!

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Wella Professionals 05.11.2018 15:11

Our latest Illumina Color launch is here… and it offers an extraordinary combination of warm and cool light reflections by using just one hair color. …

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Wella Professionals 05.11.2018 15:12

Introducing Opal Essence, our new sophisticated hair color from our Illumina Color family. Inspired by the shine of an opal, this range will give you …

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Wella Professionals 05.11.2018 15:14

That pearlescent hair color! We love this take on metallic pink by Wella Passionista, Cassandra Foehr - created using our brand new Opal Essence shades from Illumina Color.

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Wella Professionals 15.11.2018 12:42

Unsure about whether ultraviolet should have been chosen as the 2018 Color of the Year? We’ll just leave this stunning hair color and bob cut combo by Serendipity hair tish right here, shall we?

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Wella Professionals 15.11.2018 12:42

The ultraviolet hair color trend is bringing some of the brightest and boldest styles out there and we’re loving it. One of our faves is this electric shade created by Wella Passionista, Thomas Frear.

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Wella Professionals 15.11.2018 12:43

Wella Educator Marek Syřiště is bringing pure hair color magic with this sleek and multi-tonal ultraviolet bob.

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Wella Professionals 15.11.2018 12:43

Glossy, luscious and with subtle highlights threaded through for added dimensionality... Our Wella Passionista, Joanne O'Neill, has got the ultraviolet hair color trend totally mastered.

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Wella Professionals 15.11.2018 12:43

Intergalactic feels. The depth of this ultraviolet hair color by Haley Stringhill from Bad Wolf Studio, combined with these metallic-like light refractions, is giving us life.

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Wella Professionals 15.11.2018 12:43

Is your client thinking of trying out the ultraviolet hair trend, but isn’t quite ready to go completely out there? Ease them in with a colormelt like this one by Wella Passionista Cassandra Foehr.

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Wella Professionals 15.11.2018 12:43

Add a glossier, more multi-dimensional finish to your clients’ ultraviolet hair color by threading through silver and lilac undertones - just like this look by Reiley Baerg.

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Wella Professionals 15.11.2018 12:44

Make your clients’ ultraviolet hair color transformation even more dramatic with a bolshy blunt cut, like this by Wella Passionista Thomas Frear.

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Wella Professionals 15.11.2018 12:44

Achieve your most magical hair color yet with our Color Fresh Create range. Just look at the kaleidoscope of colors in this look by @saby.d

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Wella Professionals 15.11.2018 12:45

This textured hair cut and color by Jade K, is a medley of nightsky and ultraviolet goals. Master the look with our Wella Color Fresh Create.

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Wella Professionals 15.11.2018 14:17

Mystical, magical and multi-dimensional... it’s no surprise that ultraviolet won Pantone's Color of the Year for 2018. Master the hair color for your clients.

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Wella Professionals 15.11.2018 14:26

This blend of bold and pastel ultraviolet shades from Wella Passionista @glam.by.heather is proof of how magical the hair color can be. Style using O…

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Wella Professionals 15.11.2018 14:40

From pastel purple hues to @gretawagner_'s more subtle tones of mauve blended out to icy blonde, it's no wonder ultraviolet is one of the hottest hair color trends this season.

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Wella Professionals 15.11.2018 14:42

Create a medley of luscious lavender hues and silky silvery shades for a stunning ethereal ultraviolet look, just like Stefanie Dimeo.

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Wella Professionals 15.11.2018 14:43

Jaye Aardema threads berry babylights through deep plum hues for a seamless take on the ultraviolet hair color trend.

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Wella Professionals 15.11.2018 16:08

Absolute braid goals! This pulled-out wrap Chinese ladder braid hair style from Kym Mullem is giving us all the boho chic feels.

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Wella Professionals 15.11.2018 16:08

We're in love with this intricate infinity braid by the amazing Sayso Hair & Style - the perfect way to take your clients up dos to the next level.

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Wella Professionals 15.11.2018 16:08

This isn’t your average braid. Braiding boss Kym Mullem is giving us all kinds of hair envy with this boho hair style masterpiece.

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Wella Professionals 15.11.2018 16:08

We’re mesmerized by these playful braids by Schneidekunst Dresden - the perfect half up hair style to impress with this party season.

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Wella Professionals 15.11.2018 16:11

Braids for days! This playful, creative and colorful carousel braided hair style by Wella Passionista Libby Clark is perfect for every occasion.

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Wella Professionals 15.11.2018 16:12

Take a creative hair color to the next level with a dose of creative styling to go with it. Ásla Breyt Danielsen has nailed it with this powerful pink plaited look.

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Wella Professionals 15.11.2018 16:12

A 60s hair style with a modern edge. We love this creative up do by Wella Educator Kai Sohn, using Illumina Color and EIMI.

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Wella Professionals 15.11.2018 16:12

Pretty in pink. This stunning pastel hair color by FrRart Hair Craft is made all the more chic through delicate braiding.

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